Keyword Index

A

  • Adaptive neuro-fuzzy inference system Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System [Volume 8, Issue 3, 2021, Pages 1-16]
  • Adolescents Adolescents’ Personal and Interpersonal Schemata as to Milk Consumption: A Social Identity- Peer Crowd Approach [Volume 10, Issue 4, 2023, Pages 27-49]
  • Ad response The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Advertisement Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
  • Advertising A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
  • Advertising Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
  • Advertising The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]
  • Advertising A semi-experimental observation of the effect of celebrity star power on consumer buying behavior [Volume 10, Issue 4, 2023, Pages 68-93]
  • Advertising " Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]
  • Advertising Content The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention [Volume 9, Issue 4, 2022, Pages 173-191]
  • Advertising effectiveness The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2022, Pages 110-136]
  • Advertising effectiveness Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]
  • Affective factors Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
  • Analyzing Customer Behavior Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method [Volume 9, Issue 1, 2022, Pages 32-54]
  • Animated characters The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods [Volume 9, Issue 3, 2022, Pages 56-87]
  • ANP Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Anti-Consumption Behavior Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
  • Anzali Free Zone An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
  • Architecture Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
  • Athletes A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
  • Attitude Components From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
  • Attitude to advertising The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2022, Pages 110-136]
  • Attitude to advertising and brand The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods [Volume 9, Issue 3, 2022, Pages 56-87]
  • Attitude towards Brand The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
  • Audio and Video Products Industry 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
  • Audit Customer Services Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
  • Auditor Experience Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
  • Audit Quality Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]

B

  • Banking Industry Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
  • Banking System Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
  • Banks in The West of Iran Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method [Volume 9, Issue 1, 2022, Pages 32-54]
  • Behavioral investor types Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2023, Pages 206-219]
  • Behavioral Stimuli Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
  • Behavioral Tendencies Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
  • Behavioural Intention The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention [Volume 9, Issue 4, 2022, Pages 173-191]
  • Benevolent Marketing The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2023, Pages 115-135]
  • Best Style Herat Store Company The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study [(Articles in Press)]
  • Beverage companies group Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry) [Volume 9, Issue 1, 2022, Pages 134-157]
  • Bidirectional Associative Memory Neural Networks Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
  • Big Data Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]
  • Big Data Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method [Volume 9, Issue 1, 2022, Pages 32-54]
  • Brain waves A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
  • Brand Attachment Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers) [Volume 10, Issue 2, 2023, Pages 138-159]
  • Brand boycott Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]
  • Brand Concept Map Mapping the irancel conceptual Network by Using Brand Concept Map [(Articles in Press)]
  • Brand Development presetting a model for selection and developing brand with an emphasis on the role of strategies [Volume 9, Issue 1, 2022, Pages 75-91]
  • Brand equity Evaluation of the factors influencing brand preference: consumers' perspective [Volume 1, Issue 1, 2014, Pages 75-88]
  • Brand equity The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
  • Brand equity The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
  • Brand equity Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2023, Pages 160-179]
  • Brand equity Providing a conceptual model for evaluating the impact of personalized advertising on brand equity [(Articles in Press)]
  • Brand Evangelism The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
  • Brand hate The Mediating Role of Brand Hate in the Effect of Negative Customer Experience on Brand Confrontation and Brand Avoidance [Volume 10, Issue 1, 2023, Pages 1-25]
  • Brand hate Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers) [Volume 10, Issue 2, 2023, Pages 138-159]
  • Brand hatred Brand hate typology in mobile phone users (Case study by students of Khorramabad universities) [Volume 8, Issue 4, 2021, Pages 1-20]
  • Brand Identity Mapping the irancel conceptual Network by Using Brand Concept Map [(Articles in Press)]
  • Brand Image Social media marketing and consumer buying intentions; mediation of brand Image and awareness [Volume 8, Issue 3, 2021, Pages 199-220]
  • Brand Image The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention [Volume 9, Issue 4, 2022, Pages 173-191]
  • Brand Image Mapping the irancel conceptual Network by Using Brand Concept Map [(Articles in Press)]
  • Branding Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
  • Brand Linguistics Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry) [Volume 9, Issue 3, 2022, Pages 113-146]
  • Brand love the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]
  • Brand love A New Approach to Emotional Brand bonds: From Evoked Nostalgia to Brand Love [Volume 7, Issue 2, 2020, Pages 89-104]
  • BrandManagement presetting a model for selection and developing brand with an emphasis on the role of strategies [Volume 9, Issue 1, 2022, Pages 75-91]
  • Brand moral violations Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]
  • Brand Orientation Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
  • Brand perceived quality Investigate the effect of brand value based on customer attitude on the performance (A Study of central branches of Pasargad bank in Mashhad) [Volume 7, Issue 1, 2020, Pages 89-104]
  • Brand personality traits the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]
  • Brand preferences Evaluation of the factors influencing brand preference: consumers' perspective [Volume 1, Issue 1, 2014, Pages 75-88]
  • Brand preferences An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province) [Volume 9, Issue 3, 2022, Pages 19-33]
  • Brand Relationship Quality The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
  • Brand status Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]
  • Brand trust A New Approach to Emotional Brand bonds: From Evoked Nostalgia to Brand Love [Volume 7, Issue 2, 2020, Pages 89-104]
  • Brand trust The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
  • Brand value based on customer attitude Investigate the effect of brand value based on customer attitude on the performance (A Study of central branches of Pasargad bank in Mashhad) [Volume 7, Issue 1, 2020, Pages 89-104]
  • Browsers The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
  • Business Intelligence Tools Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
  • Buying before Nowruz The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz [Volume 6, Issue 1, 2019, Pages 229-244]
  • Buying Decisions Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]

C

  • Capital Market Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
  • Capital Market Crimes Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
  • Case Study Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Celebrities The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods [Volume 9, Issue 3, 2022, Pages 56-87]
  • Celebrities A semi-experimental observation of the effect of celebrity star power on consumer buying behavior [Volume 10, Issue 4, 2023, Pages 68-93]
  • Chain Retail Stores Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
  • Channel Choice Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2021, Pages 62-83]
  • Chinese Automobile Brands Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
  • Chinese Products Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
  • City Bank Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2022, Pages 156-172]
  • Cognitive Behavior Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach [Volume 5, Issue 2, 2018, Pages 83-110]
  • Companionship in purchase The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2023, Pages 50-67]
  • Competitive Advantage Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2023, Pages 160-179]
  • Competitive Identity Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach [Volume 5, Issue 2, 2018, Pages 83-110]
  • Competitiveness Promoting the competitiveness of pharmaceutical companies; explaining strategies to increase market share and consumer welfare [Volume 8, Issue 3, 2021, Pages 57-78]
  • Competitive Power Promoting the competitiveness of pharmaceutical companies; explaining strategies to increase market share and consumer welfare [Volume 8, Issue 3, 2021, Pages 57-78]
  • Competitive Power Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view [Volume 11, Issue 2, 2024, Pages 170-192]
  • Complaining Intention The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2023, Pages 94-114]
  • Consensus map Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
  • Consequences of visual metaphors Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
  • Consumer Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
  • Consumer attraction The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods [Volume 9, Issue 3, 2022, Pages 56-87]
  • Consumer-based brand equity the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]
  • Consumer Behavior The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
  • Consumer Behavior Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
  • Consumer Behavior An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]
  • Consumer Behavior The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
  • Consumer Behavior Prerequisites for the Development of Smart Consumption Behavior [Volume 8, Issue 1, 2021, Pages 158-173]
  • Consumer Behavior Design of Conceptual Model for Product Disposition using Repertory Grid Approach [Volume 8, Issue 2, 2021, Pages 114-137]
  • Consumer Behavior Investigating the effect of professional dimensions of sale person behavior on consumer loyalty through the mediating role of Enjoyable Interaction and perceived risk (Case of Rahsazan Tabiat Safahan Cooperative Company [Volume 9, Issue 2, 2022, Pages 137-157]
  • Consumer Behavior The effect of social networks on online brand relationships: The moderating role of online brand experience [Volume 9, Issue 3, 2022, Pages 177-198]
  • Consumer Behavior Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]
  • Consumer Behavior Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2022, Pages 156-172]
  • Consumer Behavior Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
  • Consumer Behavior Analysis of Consumer Buying Behavior Affected by Awareness of Sustainability in the Fashion Industry (Case Study: Garment Industry) [Volume 10, Issue 2, 2023, Pages 45-69]
  • Consumer Behavior Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Consumer Behavior Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method [(Articles in Press)]
  • Consumer Behavior and Iran’s Market Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
  • Consumer behavior management Designing a Consumer Behavior Management Framework in the Prevalence of Worldwide Pandemics (Case Study: Covid 19) [Volume 8, Issue 4, 2021, Pages 107-131]
  • Consumer Behavior Response The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City) [Volume 5, Issue 2, 2018, Pages 1-20]
  • Consumer Behaviour Situation The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City) [Volume 5, Issue 2, 2018, Pages 1-20]
  • Consumer-brand interaction the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]
  • Consumer Decision Making Process Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Consumer Emotional Responses The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City) [Volume 5, Issue 2, 2018, Pages 1-20]
  • Consumer Innovative The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
  • Consumer innovativeness Investigating The Effect of Consumer Innovativeness and Green Brand On Purchase Intention with The Mediating Role of Consumer Attitude (Case Study: Ardabil Chain Stores) [Volume 10, Issue 3, 2023, Pages 107-128]
  • Consumer Nationalism Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
  • Consumer Perceived Value The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City) [Volume 5, Issue 2, 2018, Pages 1-20]
  • Consumer Preferences Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2022, Pages 137-155]
  • Consumer Psychology Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry) [Volume 9, Issue 3, 2022, Pages 113-146]
  • Consumer purchase behavior Relationship between Packaging Information and Consumer Purchase Behavior(Food Products as a Case Study) [Volume 5, Issue 1, 2018, Pages 81-99]
  • Consumer purchase behavior Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
  • Consumer purchase intention Investigating The Effect of Consumer Innovativeness and Green Brand On Purchase Intention with The Mediating Role of Consumer Attitude (Case Study: Ardabil Chain Stores) [Volume 10, Issue 3, 2023, Pages 107-128]
  • Consumer society Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
  • Consumers of sports stores Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2022, Pages 44-68]
  • Consumers' Tension-Indusing Behaviors Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method [(Articles in Press)]
  • Consumption experience Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2022, Pages 44-68]
  • Content Analysis Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
  • Content Marketing Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance) [Volume 8, Issue 2, 2021, Pages 200-215]
  • Content retrieval The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
  • Corona Virus Modeling the Impact of Corona Outbreak on Acceptance and Development of Digital Banking [Volume 8, Issue 2, 2021, Pages 92-113]
  • Corona Virus Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]
  • Counterfeit product Designing and explaining the behavior of consumers of counterfeit goods [Volume 6, Issue 2, 2019, Pages 297-332]
  • Counterfeit Products 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
  • Country of origin An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
  • Country of origin Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
  • Country of origin The Influence of Iranian Market Entry on Iranian Consumer reaction to Foreign Products [Volume 7, Issue 1, 2020, Pages 300-322]
  • Covid19 Online Customer Experience model in times of Covid19 [Volume 8, Issue 4, 2021, Pages 84-106]
  • Covid 19 Designing a Consumer Behavior Management Framework in the Prevalence of Worldwide Pandemics (Case Study: Covid 19) [Volume 8, Issue 4, 2021, Pages 107-131]
  • Covid-19 The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2023, Pages 115-135]
  • Covid-19 Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
  • Crisis Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
  • Critical Ethnography An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
  • Cultural marketing Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Cultural policy Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Culture Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity [Volume 7, Issue 2, 2020, Pages 105-133]
  • Customer Angry The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2023, Pages 94-114]
  • Customer based brand equity Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [Volume 1, Issue 1, 2014, Pages 33-49]
  • Customer-based Brand Equity Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 1, Issue 1, 2014, Pages 17-31]
  • Customer-based Brand Equity Evaluation of the factors influencing brand preference: consumers' perspective [Volume 1, Issue 1, 2014, Pages 75-88]
  • Customer Behavior The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
  • Customer Behavior Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry [Volume 8, Issue 4, 2021, Pages 251-279]
  • Customer Behavior Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer (the case of Behran Oil Company) [Volume 10, Issue 2, 2023, Pages 1-20]
  • Customer Capital A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM) [Volume 1, Issue 1, 2014, Pages 5-15]
  • Customer churn The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2021, Pages 46-61]
  • Customer Complaint Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry [Volume 8, Issue 4, 2021, Pages 251-279]
  • Customer Complaint Management Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry [Volume 8, Issue 4, 2021, Pages 251-279]
  • Customer Confusion Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2021, Pages 280-306]
  • Customer Evaluation Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
  • Customer Experience Management Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
  • Customer experience management model Customer experience modeling with theme analysis; In line with customer management in the automotive industry [Volume 9, Issue 4, 2022, Pages 23-43]
  • Customer Intimacy Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
  • Customer loyalty The effect of the customer's perception of the shopping center and the individual image on their loyalty and their contribution to the role of environmental moderation (Case study: HyperStar chain customers in Tehran province) [Volume 5, Issue 1, 2018, Pages 61-79]
  • Customer loyalty Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]
  • Customer loyalty The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
  • Customer loyalty The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2021, Pages 46-61]
  • Customer loyalty Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2021, Pages 233-250]
  • Customer loyalty Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2022, Pages 156-172]
  • Customer Perception Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry) [Volume 9, Issue 1, 2022, Pages 134-157]
  • Customer preference A New Approach to Emotional Brand bonds: From Evoked Nostalgia to Brand Love [Volume 7, Issue 2, 2020, Pages 89-104]
  • Customer purchase channels Customers' lived experience of product searching channels and online shopping motivations [(Articles in Press)]
  • Customer purchase journey Customers' lived experience of product searching channels and online shopping motivations [(Articles in Press)]
  • Customer Relationship Management Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
  • Customer response Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
  • Customer responses The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
  • Customer responses Evaluate The Effect Of Regret Resources, Social Comparison, And Regret On Customer Responses [Volume 10, Issue 1, 2023, Pages 128-146]
  • Customers loyalty Customer Loyalty Model Design (Case Study: Social Security Organization) [Volume 10, Issue 4, 2023, Pages 136-159]
  • Customers’ Movement Patterns Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2022, Pages 69-89]
  • Customers' Purchasing Intention to buy online The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study [(Articles in Press)]
  • Customer Value Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]
  • Customer word of mouth advertising The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks [Volume 8, Issue 4, 2021, Pages 160-190]
  • Cyberspace Tools Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2022, Pages 156-172]

D

  • Data Envelopment Analysis Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]
  • Data Mining Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
  • Decision to buy A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
  • Delphi Method Designing an Entrepreneurial Digital Marketing Ecosystem For online retailers Iran [Volume 5, Issue 2, 2018, Pages 135-154]
  • Delphi Method Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
  • Delphi Method Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method [Volume 9, Issue 1, 2022, Pages 32-54]
  • Delphi technique Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
  • Democratize The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
  • Demographics Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2021, Pages 62-83]
  • Demographic Variables Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
  • Design Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]
  • Development of Tourism Destinations The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
  • Digital Banking Modeling the Impact of Corona Outbreak on Acceptance and Development of Digital Banking [Volume 8, Issue 2, 2021, Pages 92-113]
  • Digital entrepreneurship marketing ecosystem Designing an Entrepreneurial Digital Marketing Ecosystem For online retailers Iran [Volume 5, Issue 2, 2018, Pages 135-154]
  • Digital Marketing Providing of a Model for Influencer Marketing in the purchasing and consuming of domestic products : A Grounded Theory Approach [Volume 9, Issue 1, 2022, Pages 113-133]
  • Discount chain stores Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
  • Disposal of goods Design of Conceptual Model for Product Disposition using Repertory Grid Approach [Volume 8, Issue 2, 2021, Pages 114-137]
  • Domain specific innovativeness Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products) [Volume 8, Issue 1, 2021, Pages 85-104]
  • Domestic Product Providing of a Model for Influencer Marketing in the purchasing and consuming of domestic products : A Grounded Theory Approach [Volume 9, Issue 1, 2022, Pages 113-133]
  • Domestic Products Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
  • Domestic tourism Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
  • Dynamic Capabilities Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]

E

  • Ecological Behavior An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]
  • Ecommerce Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
  • Economic Valuation Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2022, Pages 137-155]
  • Ecotourism The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]
  • Education Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2021, Pages 215-232]
  • E-health platforms Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Electroencephalogram The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
  • Electroencephalograph (EEG) Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
  • Emotional and Behavioral responses Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
  • Emotional value Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2022, Pages 44-68]
  • Emotions The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
  • Emotions Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
  • Empowerment Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]
  • Entrepreneurial Marketing The Entrepreneurial Marketing Pattern in Handicrafts: Using the Grounded Theory [Volume 8, Issue 2, 2021, Pages 74-91]
  • Environment Identification and Extraction of Factors affecting Consumers’ Green Purchase Behavior Using a Meta-Synthesis Method [Volume 7, Issue 2, 2020, Pages 48-73]
  • E Qual Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Ethical behavior Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics [Volume 7, Issue 1, 2020, Pages 145-159]
  • Ethical Values Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
  • Ethnic Affiliation Iranian main ethnicity attitudes towards domestic and foreign products based on the dimensions of Consumer Ethnocentrism and perceived economic conditions [Volume 9, Issue 2, 2022, Pages 180-197]
  • Ethnography An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
  • Event Satisfaction The Role of Excitement in the Reappearance of the Spectators in Football Premier League Matches with Mediating Role Perceived Quality and Satisfaction of the Event [Volume 9, Issue 1, 2022, Pages 92-112]
  • Excitement The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2023, Pages 50-67]
  • Experience-Based Marketing Strategics The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]
  • Exploratory Factor Analysis Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2021, Pages 191-214]
  • Export Marketing Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]
  • Export of Handmade Carpets Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]

F

  • Factors affecting consumer purchasing behavior Investigating the Factors Affecting Consumer Purchasing Behavior through the Mediating Role of Client's Intention Based on the Theory of Planned Behavior [Volume 6, Issue 2, 2019, Pages 199-218]
  • Fair Price Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach [Volume 8, Issue 1, 2021, Pages 105-132]
  • Fair pricing perception Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]
  • Fashion industry Analysis of Consumer Buying Behavior Affected by Awareness of Sustainability in the Fashion Industry (Case Study: Garment Industry) [Volume 10, Issue 2, 2023, Pages 45-69]
  • Fast fashion Analysis of Consumer Buying Behavior Affected by Awareness of Sustainability in the Fashion Industry (Case Study: Garment Industry) [Volume 10, Issue 2, 2023, Pages 45-69]
  • Firm Performance How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms) [Volume 1, Issue 1, 2014, Pages 61-73]
  • Fitting Room Type Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
  • Flow theory Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]
  • FMCG Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
  • Food Industries and SEM Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 1, Issue 1, 2014, Pages 17-31]
  • Food industry Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry) [Volume 9, Issue 1, 2022, Pages 134-157]
  • Food industry Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry) [Volume 9, Issue 3, 2022, Pages 113-146]
  • Food products packaging Relationship between Packaging Information and Consumer Purchase Behavior(Food Products as a Case Study) [Volume 5, Issue 1, 2018, Pages 81-99]
  • Food tourism Presenting a model of factors affecting the behavioral intentions of tourists towards food consumption in Guilan province using grounded theory [Volume 10, Issue 3, 2023, Pages 28-50]
  • Football Spectators The Role of Excitement in the Reappearance of the Spectators in Football Premier League Matches with Mediating Role Perceived Quality and Satisfaction of the Event [Volume 9, Issue 1, 2022, Pages 92-112]
  • Functional value Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2022, Pages 44-68]
  • Fuzzy best-worst method Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]
  • Fuzzy Cognitive Maps Modeling Customer Relationship Management in Electronic Banking with Fuzzy Mapping and BAM Neural Networks Approach (Case Study: Sepah Bank and Merged Banks) [Volume 11, Issue 2, 2024, Pages 109-135]
  • Fuzzy COPRAS Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]
  • Fuzzy Delphi Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
  • Fuzzy Delphi Method Promoting the competitiveness of pharmaceutical companies; explaining strategies to increase market share and consumer welfare [Volume 8, Issue 3, 2021, Pages 57-78]
  • Fuzzy Delphi Technique Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [Volume 6, Issue 2, 2019, Pages 134-148]
  • Fuzzy Dematel Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
  • Fuzzy network analysis and interpretive structural equations Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
  • Fuzzy SWARA Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]

G

  • Gamification Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
  • Gamification The Relationship between gamification, brand engagement and brand value from the perspective of customers [Volume 9, Issue 3, 2022, Pages 88-112]
  • Gamification The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study [(Articles in Press)]
  • Ganj Database Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Gender Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2022, Pages 69-89]
  • Generation Y Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
  • Geomarketing Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
  • Gonbad Kavous Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
  • Graveyard brands Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry) [Volume 9, Issue 1, 2022, Pages 134-157]
  • Green Brand Investigating The Effect of Consumer Innovativeness and Green Brand On Purchase Intention with The Mediating Role of Consumer Attitude (Case Study: Ardabil Chain Stores) [Volume 10, Issue 3, 2023, Pages 107-128]
  • Green Marketing Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2023, Pages 180-205]
  • Grounded Theory Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
  • Grounded Theory Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
  • Grounded Theory Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
  • Grounded Theory The Entrepreneurial Marketing Pattern in Handicrafts: Using the Grounded Theory [Volume 8, Issue 2, 2021, Pages 74-91]
  • Grounded Theory Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
  • Grounded Theory The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
  • Grounded Theory Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]
  • Grounded Theory 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
  • Grounded Theory Presenting a model of factors affecting the behavioral intentions of tourists towards food consumption in Guilan province using grounded theory [Volume 10, Issue 3, 2023, Pages 28-50]
  • Grounded Theory" A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior [Volume 6, Issue 1, 2019, Pages 125-148]
  • Guilty Pleasure, Hidden pleasure Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology) [(Articles in Press)]

H

  • Halal Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [Volume 1, Issue 1, 2014, Pages 33-49]
  • Handicraft The Entrepreneurial Marketing Pattern in Handicrafts: Using the Grounded Theory [Volume 8, Issue 2, 2021, Pages 74-91]
  • Handmade carpets The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
  • Handwoven Rug Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach [Volume 8, Issue 1, 2021, Pages 105-132]
  • Hashtag Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
  • Hedonic Products Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
  • Hierarchical and native social norm Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]
  • Home appliances Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]
  • Hotel Managers Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
  • Human Factors Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
  • Humanitarian motives The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2023, Pages 115-135]
  • Hypertext Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]

I

  • Identification and Classification Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2021, Pages 191-214]
  • Impulse Buying Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
  • Individual image convergence The effect of the customer's perception of the shopping center and the individual image on their loyalty and their contribution to the role of environmental moderation (Case study: HyperStar chain customers in Tehran province) [Volume 5, Issue 1, 2018, Pages 61-79]
  • Industrial Purchasing 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
  • Influencer Marketing Providing of a Model for Influencer Marketing in the purchasing and consuming of domestic products : A Grounded Theory Approach [Volume 9, Issue 1, 2022, Pages 113-133]
  • Influencer Social Media Providing of a Model for Influencer Marketing in the purchasing and consuming of domestic products : A Grounded Theory Approach [Volume 9, Issue 1, 2022, Pages 113-133]
  • Information" Support The Impact of Social and Information Benefits on Attitudes Towards Online Brand Communities and Consumer Behavior [Volume 10, Issue 2, 2023, Pages 21-44]
  • Innate innovativeness Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products) [Volume 8, Issue 1, 2021, Pages 85-104]
  • Innovative consumer behavior Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products) [Volume 8, Issue 1, 2021, Pages 85-104]
  • Instagram Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
  • Instagram Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2022, Pages 137-155]
  • Insurance the relationship between Media advertising and the emotional response of the insurance products customers [Volume 5, Issue 2, 2018, Pages 111-134]
  • Insurance Services Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
  • Insurance Services Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2021, Pages 280-306]
  • Integrated Marketing Communications Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
  • Intelligent consumption Prerequisites for the Development of Smart Consumption Behavior [Volume 8, Issue 1, 2021, Pages 158-173]
  • Intention to Purchasing The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
  • Internet banking Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]
  • Interval-valued triangular fuzzy - gray relationship analysis Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]
  • Investors Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
  • Involvement Levels Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
  • Iran Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
  • Iran Beyond cheapness; Iranian women's lived experience in facing the phenomenon of peddling [(Articles in Press)]
  • Iranian carpets The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
  • Iranian costumes Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Iranian Ethnicity Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity [Volume 7, Issue 2, 2020, Pages 105-133]
  • Iranian Ethnicity Iranian main ethnicity attitudes towards domestic and foreign products based on the dimensions of Consumer Ethnocentrism and perceived economic conditions [Volume 9, Issue 2, 2022, Pages 180-197]
  • Iranian painting board Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
  • Iranian products Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
  • Iranian Women The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz [Volume 6, Issue 1, 2019, Pages 229-244]
  • Iran’s automotive market Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]
  • ISM Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]

K

  • Keep up with the Joneses The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City [Volume 6, Issue 2, 2019, Pages 1-23]
  • Key Drivers of customer Experience Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
  • Keywords: Customer experience management Customer experience modeling with theme analysis; In line with customer management in the automotive industry [Volume 9, Issue 4, 2022, Pages 23-43]
  • Keywords: Customer Satisfaction Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2021, Pages 233-250]
  • Keywords: Forgiveness in marketing The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
  • Keywords: Shopping Behaviour Beyond cheapness; Iranian women's lived experience in facing the phenomenon of peddling [(Articles in Press)]
  • Khaf County An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]
  • Khorramabad Brand hate typology in mobile phone users (Case study by students of Khorramabad universities) [Volume 8, Issue 4, 2021, Pages 1-20]
  • Kish Commercial Centers Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2023, Pages 160-179]
  • Kurdistan province Survey relationship between relationship marketing and Organizational citizenship behavior in commerce banks in Kurdistan province [Volume 1, Issue 1, 2014, Pages 89-102]
  • Kurdistan province The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]
  • Kurdistan Region of Iraq Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]

L

  • Legitimacy How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms) [Volume 1, Issue 1, 2014, Pages 61-73]
  • Life Insurance Life Insurance Market Segmentation using Neural Network [Volume 7, Issue 2, 2020, Pages 74-88]
  • Life Insurance Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2021, Pages 280-306]
  • Location Criteria’s Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
  • Location Indicators Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
  • Location Selection Model Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
  • Loyalty Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
  • Loyalty The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]

M

  • Machine learning Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]
  • Mall The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
  • Markeing Knowledge Application A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM) [Volume 1, Issue 1, 2014, Pages 5-15]
  • Marketing Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
  • Marketing Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
  • Marketing Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]
  • Marketing Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2021, Pages 215-232]
  • Marketing Presenting a Consumer Arousal Model in Digital Marketing [Volume 11, Issue 1, 2024, Pages 114-136]
  • Marketing Designing a model of strategic indicators effective on improving the competitive power of manufacturing companies from the consumer's point of view [Volume 11, Issue 2, 2024, Pages 170-192]
  • Marketing capabilities Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]
  • Marketing communication The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
  • Marketing department How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms) [Volume 1, Issue 1, 2014, Pages 61-73]
  • Marketing Mix From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
  • Marketing Mix Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer (the case of Behran Oil Company) [Volume 10, Issue 2, 2023, Pages 1-20]
  • Marketing mix of creative cultural industries Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Marketing Resources and Capabilities Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
  • Marketing strategies Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
  • Marketing strategies presetting a model for selection and developing brand with an emphasis on the role of strategies [Volume 9, Issue 1, 2022, Pages 75-91]
  • Marketing Strategy Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
  • Marketing Strategy Formulating the Model of Social Media Marketing Strategies to Increase Customer Engagement [Volume 11, Issue 2, 2024, Pages 136-169]
  • Market Orientation Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
  • Market segmentation Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
  • Market Share Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2023, Pages 160-179]
  • MAXQDA Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
  • Mazandaran University Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2021, Pages 215-232]
  • MCDM Approach Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
  • Meaning induction Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]
  • Media advertising the relationship between Media advertising and the emotional response of the insurance products customers [Volume 5, Issue 2, 2018, Pages 111-134]
  • Mental Interaction Network Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
  • Mental Map Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
  • Mental Stimuli Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
  • Metaphor Explaining customer satisfaction based on organizational diseases of the stability stage with the organizational life cycle approach [Volume 11, Issue 1, 2024, Pages 25-52]
  • Meta synthesis Identification and Extraction of Factors affecting Consumers’ Green Purchase Behavior Using a Meta-Synthesis Method [Volume 7, Issue 2, 2020, Pages 48-73]
  • Meta synthesis Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
  • Meta-Synthesis method Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method [Volume 9, Issue 1, 2022, Pages 32-54]
  • Milk consumption Adolescents’ Personal and Interpersonal Schemata as to Milk Consumption: A Social Identity- Peer Crowd Approach [Volume 10, Issue 4, 2023, Pages 27-49]
  • Mobile application Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]
  • Mobile application The Challenge of Implementing Mobile Health Applications in the Corona Crisis: Identifying Factors Affecting the Experience Quality in Mobile Health Applications [Volume 9, Issue 4, 2022, Pages 1-22]
  • Multichannel Retailers Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2021, Pages 62-83]
  • Multi-criteria decision making Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]
  • Multi-sensory marketing The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2022, Pages 110-136]
  • Muslim consumer Investigating the Impact of Muslim Consumer Religiosity on Brand Attitude, Personal Desire and Intent to Buy Luxury Products [Volume 10, Issue 3, 2023, Pages 143-166]

N

  • Nationalism Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
  • Nation Brand Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach [Volume 5, Issue 2, 2018, Pages 83-110]
  • Networking capability Analyzing the Impact of Networking with Consumers on Retail Industry Performance: The Modifying Role of Entrepreneurial Orientation and Market Knowledge [Volume 9, Issue 2, 2022, Pages 64-83]
  • Neural network Life Insurance Market Segmentation using Neural Network [Volume 7, Issue 2, 2020, Pages 74-88]
  • Neuromarketing A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
  • Neuromarketing The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
  • Neuromarketing Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]
  • Neuromarketing Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
  • Neuro-Marketing Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2022, Pages 69-89]
  • Nostalgia A New Approach to Emotional Brand bonds: From Evoked Nostalgia to Brand Love [Volume 7, Issue 2, 2020, Pages 89-104]
  • Nostalgic Products Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
  • Nudge Theory Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2023, Pages 180-205]

O

  • Offline consumer behavior Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
  • Online Consulting Services Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Online consumer behavior Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [Volume 11, Issue 1, 2024, Pages 167-193]
  • Online customer experience Online Customer Experience model in times of Covid19 [Volume 8, Issue 4, 2021, Pages 84-106]
  • Online Medical Services Investigating the factors affecting the process of consumer behavior of online medical services and consulting platforms [Volume 11, Issue 2, 2024, Pages 1-23]
  • Online personalized advertising Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
  • Online Repurchase Intention Presenting an Online Repurchase Intention Model in Chain Stores Using Meta-analysis approach [Volume 11, Issue 1, 2024, Pages 86-113]
  • Online retail The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2022, Pages 110-136]
  • Organic Products The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
  • Organic Products From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
  • Organizational Buyers An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province) [Volume 9, Issue 3, 2022, Pages 19-33]
  • Organizational disease Explaining customer satisfaction based on organizational diseases of the stability stage with the organizational life cycle approach [Volume 11, Issue 1, 2024, Pages 25-52]
  • Organizational Innovation A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM) [Volume 1, Issue 1, 2014, Pages 5-15]

P

  • Pasargad bank in Mashhad Investigate the effect of brand value based on customer attitude on the performance (A Study of central branches of Pasargad bank in Mashhad) [Volume 7, Issue 1, 2020, Pages 89-104]
  • Peddling Beyond cheapness; Iranian women's lived experience in facing the phenomenon of peddling [(Articles in Press)]
  • Peer Crowd Adolescents’ Personal and Interpersonal Schemata as to Milk Consumption: A Social Identity- Peer Crowd Approach [Volume 10, Issue 4, 2023, Pages 27-49]
  • Perceived Ad relevance The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Perceived Ad values The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Perceived betrayal Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]
  • Perceived Brand Betrayal Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers) [Volume 10, Issue 2, 2023, Pages 138-159]
  • Perceived Brand Quality An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province) [Volume 9, Issue 3, 2022, Pages 19-33]
  • Perceived Discrimination The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2023, Pages 94-114]
  • Perceived Economic Threat Iranian main ethnicity attitudes towards domestic and foreign products based on the dimensions of Consumer Ethnocentrism and perceived economic conditions [Volume 9, Issue 2, 2022, Pages 180-197]
  • Perceived Hedonic Value Factors Influencing Social Commerce Intention from a Consumer Perspective with Emphasis on Mediating Role of Perceived Risk; Case Study: Social Media Users in Isfahan Province [Volume 9, Issue 2, 2022, Pages 158-179]
  • Performance Investigate the effect of brand value based on customer attitude on the performance (A Study of central branches of Pasargad bank in Mashhad) [Volume 7, Issue 1, 2020, Pages 89-104]
  • Personal Branding Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
  • Personal construction theory Design of Conceptual Model for Product Disposition using Repertory Grid Approach [Volume 8, Issue 2, 2021, Pages 114-137]
  • Pharmaceutical Companies Promoting the competitiveness of pharmaceutical companies; explaining strategies to increase market share and consumer welfare [Volume 8, Issue 3, 2021, Pages 57-78]
  • Phenomenology The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz [Volume 6, Issue 1, 2019, Pages 229-244]
  • Philanthropy Marketing The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2023, Pages 115-135]
  • Pompian’s theory Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2023, Pages 206-219]
  • Prevention Strategies Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
  • Price difference Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]
  • Price perception Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity [Volume 7, Issue 2, 2020, Pages 105-133]
  • Price perception The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
  • Professional Dimensions of Sale persons Investigating the effect of professional dimensions of sale person behavior on consumer loyalty through the mediating role of Enjoyable Interaction and perceived risk (Case of Rahsazan Tabiat Safahan Cooperative Company [Volume 9, Issue 2, 2022, Pages 137-157]
  • Promotional-mix Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 1, Issue 1, 2014, Pages 17-31]
  • Psychological Contract Breaches The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
  • Psychological Contract Violation The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
  • Psychological symptoms Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2023, Pages 206-219]
  • Psychology Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2021, Pages 62-83]
  • Public Trust Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
  • Purchase Behavior Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2022, Pages 69-89]
  • Purchase Behavior Modeling the influencing factors on inducing the meaning of TV advertising messages on consumers' behavior [Volume 11, Issue 2, 2024, Pages 24-42]
  • Purchase decision making Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers [Volume 7, Issue 2, 2020, Pages 235-253]
  • Purchase experience The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2023, Pages 50-67]
  • Purchase intention Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [Volume 1, Issue 1, 2014, Pages 33-49]
  • Purchase intention The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods [Volume 9, Issue 3, 2022, Pages 56-87]
  • Purchase intention A semi-experimental observation of the effect of celebrity star power on consumer buying behavior [Volume 10, Issue 4, 2023, Pages 68-93]
  • Purchase motivation The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2023, Pages 50-67]
  • Purchase motivation Customers' lived experience of product searching channels and online shopping motivations [(Articles in Press)]
  • Purchase share The effect of the customer's perception of the shopping center and the individual image on their loyalty and their contribution to the role of environmental moderation (Case study: HyperStar chain customers in Tehran province) [Volume 5, Issue 1, 2018, Pages 61-79]
  • Purchasing Intent The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City [Volume 6, Issue 2, 2019, Pages 1-23]
  • Purchasing motivations The effect of buying motivations on customer stickiness with the mediating role of customer attachment and perceived value in cyberspace [Volume 9, Issue 1, 2022, Pages 207-229]

Q

  • Qualification Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
  • Quality of experience The Challenge of Implementing Mobile Health Applications in the Corona Crisis: Identifying Factors Affecting the Experience Quality in Mobile Health Applications [Volume 9, Issue 4, 2022, Pages 1-22]
  • Quality Perception The Role of Excitement in the Reappearance of the Spectators in Football Premier League Matches with Mediating Role Perceived Quality and Satisfaction of the Event [Volume 9, Issue 1, 2022, Pages 92-112]
  • Quasi-social interaction the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]

R

  • Rational choice theory Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
  • Reactance Investigating the Effects of Affective and Rational Factors on Reactance to Online Personalized Advertising [Volume 11, Issue 2, 2024, Pages 67-89]
  • Reaction Power The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2023, Pages 94-114]
  • Reaction to Hashtag Ads Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
  • Reappearance The Role of Excitement in the Reappearance of the Spectators in Football Premier League Matches with Mediating Role Perceived Quality and Satisfaction of the Event [Volume 9, Issue 1, 2022, Pages 92-112]
  • Relationship equity The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
  • Relationship marketing Survey relationship between relationship marketing and Organizational citizenship behavior in commerce banks in Kurdistan province [Volume 1, Issue 1, 2014, Pages 89-102]
  • Relationship marketing Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
  • Reliability Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]
  • Religiosity Investigating the Impact of Muslim Consumer Religiosity on Brand Attitude, Personal Desire and Intent to Buy Luxury Products [Volume 10, Issue 3, 2023, Pages 143-166]
  • Religious motives The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2023, Pages 115-135]
  • Repeated Patronage 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
  • Reproduction of costumes Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Research and development strategy Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]
  • Resistance Economics Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach [Volume 11, Issue 1, 2024, Pages 1-24]
  • Restaurant's Physical Environment The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
  • Restaurant stimuli Restaurant Stimuli on Customer Satisfaction and Brand Loyalty, with emphasis on the moderating role of Social Trust (Case study; Zagros chain restaurants in Kermanshah province) [Volume 11, Issue 2, 2024, Pages 43-66]
  • Retail Services Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2021, Pages 62-83]
  • Re-use Intention Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi) [Volume 9, Issue 2, 2022, Pages 1-19]
  • Ruff set theory (RST) Rules Governing the Behavioral Intentions of Instagram Users to Participate in Marketing Crowdsourcing Contest based on the Ruff Set Theory (Case study: Motosel consumers) [Volume 8, Issue 4, 2021, Pages 132-159]
  • Rural Households An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]

S

  • Sales forecasting Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System [Volume 8, Issue 3, 2021, Pages 1-16]
  • Sales management Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
  • Sales modeling Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System [Volume 8, Issue 3, 2021, Pages 1-16]
  • Salesperson-Owned Loyalty Investigating the effect of professional dimensions of sale person behavior on consumer loyalty through the mediating role of Enjoyable Interaction and perceived risk (Case of Rahsazan Tabiat Safahan Cooperative Company [Volume 9, Issue 2, 2022, Pages 137-157]
  • Sales Promotion Content The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention [Volume 9, Issue 4, 2022, Pages 173-191]
  • Sanandaj Families Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
  • Satisfaction Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
  • Satisfaction Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi) [Volume 9, Issue 2, 2022, Pages 1-19]
  • Segmentation Index Life Insurance Market Segmentation using Neural Network [Volume 7, Issue 2, 2020, Pages 74-88]
  • Self-esteem Review of individual and social factors affecting self-esteem and its impact on the purchase of luxury goods [Volume 5, Issue 2, 2018, Pages 39-54]
  • Self-Organizing Maps Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
  • Seller Characteristic Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics [Volume 7, Issue 1, 2020, Pages 145-159]
  • Semnan Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2022, Pages 156-172]
  • Sensory marketing The effect of sensory marketing on customer behavioral intentions through hedonic, place attachment and trust (Case study: Kermanshah Soccer Schools) [Volume 5, Issue 1, 2018, Pages 21-35]
  • Service Quality Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Shared Businesses Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2021, Pages 191-214]
  • Sharing Economy Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi) [Volume 9, Issue 2, 2022, Pages 1-19]
  • Shopping center The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
  • Shopping Regime Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach [Volume 8, Issue 1, 2021, Pages 105-132]
  • Sistan & Balochestan The Entrepreneurial Marketing Pattern in Handicrafts: Using the Grounded Theory [Volume 8, Issue 2, 2021, Pages 74-91]
  • Smoking cessation intentions Graphic warning and Smoking cessation; mediating role of fear aversion and perception of health threats [Volume 6, Issue 1, 2019, Pages 213-228]
  • Social bonds The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Social Commerce Constructs Factors Influencing Social Commerce Intention from a Consumer Perspective with Emphasis on Mediating Role of Perceived Risk; Case Study: Social Media Users in Isfahan Province [Volume 9, Issue 2, 2022, Pages 158-179]
  • Social Commerce Intention Factors Influencing Social Commerce Intention from a Consumer Perspective with Emphasis on Mediating Role of Perceived Risk; Case Study: Social Media Users in Isfahan Province [Volume 9, Issue 2, 2022, Pages 158-179]
  • Social Identity The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
  • Social identity Theory Adolescents’ Personal and Interpersonal Schemata as to Milk Consumption: A Social Identity- Peer Crowd Approach [Volume 10, Issue 4, 2023, Pages 27-49]
  • Social Influence The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
  • Social media advertisement Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology) [(Articles in Press)]
  • Social media marketing The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
  • Social media marketing Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
  • Social media marketing Social media marketing and consumer buying intentions; mediation of brand Image and awareness [Volume 8, Issue 3, 2021, Pages 199-220]
  • Social media marketing Formulating the Model of Social Media Marketing Strategies to Increase Customer Engagement [Volume 11, Issue 2, 2024, Pages 136-169]
  • Social Network Based Brand Communities The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
  • Social Networking Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
  • Social networks The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
  • Social networks The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Social networks The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]
  • Social networks Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance) [Volume 8, Issue 2, 2021, Pages 200-215]
  • Social networks Rules Governing the Behavioral Intentions of Instagram Users to Participate in Marketing Crowdsourcing Contest based on the Ruff Set Theory (Case study: Motosel consumers) [Volume 8, Issue 4, 2021, Pages 132-159]
  • Social networks The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks [Volume 8, Issue 4, 2021, Pages 160-190]
  • Social networks The effect of social networks on online brand relationships: The moderating role of online brand experience [Volume 9, Issue 3, 2022, Pages 177-198]
  • Social networks The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]
  • Social Psychological Characteristics The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City [Volume 6, Issue 2, 2019, Pages 1-23]
  • Social Security Organization Customer Loyalty Model Design (Case Study: Social Security Organization) [Volume 10, Issue 4, 2023, Pages 136-159]
  • Social Stimuli Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
  • Source of financing by the person or organization Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]
  • Special Economic Zone success Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]
  • Sport management researches Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
  • Sports event Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
  • Sports products Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics [Volume 7, Issue 1, 2020, Pages 145-159]
  • Stereotyping Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
  • Store environment The effect of the customer's perception of the shopping center and the individual image on their loyalty and their contribution to the role of environmental moderation (Case study: HyperStar chain customers in Tehran province) [Volume 5, Issue 1, 2018, Pages 61-79]
  • Store Shopping Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2022, Pages 69-89]
  • Storytelling The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
  • Structural Equation Modeling A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM) [Volume 1, Issue 1, 2014, Pages 5-15]
  • Structural Equations Prerequisites for the Development of Smart Consumption Behavior [Volume 8, Issue 1, 2021, Pages 158-173]
  • Structural Equations The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
  • Structural Equations Customer Loyalty Model Design (Case Study: Social Security Organization) [Volume 10, Issue 4, 2023, Pages 136-159]
  • Subjective Image The effect of the customer's perception of the shopping center and the individual image on their loyalty and their contribution to the role of environmental moderation (Case study: HyperStar chain customers in Tehran province) [Volume 5, Issue 1, 2018, Pages 61-79]
  • Supporting Iranian Goods Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]
  • Sustainability Analysis of Consumer Buying Behavior Affected by Awareness of Sustainability in the Fashion Industry (Case Study: Garment Industry) [Volume 10, Issue 2, 2023, Pages 45-69]
  • Sustainable Consumption Behavior Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2023, Pages 180-205]
  • Switching cost The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2021, Pages 46-61]
  • Switching Costs of Bank Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2021, Pages 233-250]
  • Systems Dynamics Modeling the Impact of Corona Outbreak on Acceptance and Development of Digital Banking [Volume 8, Issue 2, 2021, Pages 92-113]

T

  • Tap30 Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi) [Volume 9, Issue 2, 2022, Pages 1-19]
  • Technologies of Power The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
  • Tehran Stock Exchange Analysis of the role of website quality on the behavior of investors in companies accepted in Tehran Stock Exchange [Volume 5, Issue 1, 2018, Pages 101-122]
  • Tehran Stock Exchange Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2023, Pages 206-219]
  • Tension Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method [(Articles in Press)]
  • Text Mining Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]
  • The Insured Consumer Behavior Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
  • Tourism Presenting a model of factors affecting the behavioral intentions of tourists towards food consumption in Guilan province using grounded theory [Volume 10, Issue 3, 2023, Pages 28-50]
  • Tourism Evaluating the travel agencies websites Based on the eMCIA model [Volume 11, Issue 1, 2024, Pages 194-213]
  • Traditional Marketing Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance) [Volume 8, Issue 2, 2021, Pages 200-215]
  • Travel Agencies Evaluating the travel agencies websites Based on the eMCIA model [Volume 11, Issue 1, 2024, Pages 194-213]
  • Turk brand An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
  • TV commercials Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
  • Types of Humor The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]
  • Typology Brand hate typology in mobile phone users (Case study by students of Khorramabad universities) [Volume 8, Issue 4, 2021, Pages 1-20]

U

  • Unwillingness Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
  • User experience Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]
  • User generated content Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]

V

  • Value Creation Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]
  • Viral Advertising The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]

W

  • Water Consumption Pattern Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
  • Web Qual Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Website Quality Analysis of the role of website quality on the behavior of investors in companies accepted in Tehran Stock Exchange [Volume 5, Issue 1, 2018, Pages 101-122]
  • Willingness to accept Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2022, Pages 137-155]
  • Willingness to Collaborate How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms) [Volume 1, Issue 1, 2014, Pages 61-73]
  • Willingness to Share Knowledge How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms) [Volume 1, Issue 1, 2014, Pages 61-73]
  • Word-Of-Mouth (WOM) Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2021, Pages 233-250]

Z

  • Zimet Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
  • ZMET Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
  • Z-Number Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]