References
Abbasi, Abbas., Mansourabadi, Zahra., Mahmoud Shahi, Shahrzad. (2017). The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction. Journal of Business Management, 8(4), 855-902. doi: 10.22059/jibm.2017.61304 (in Persian)
Aghili, Seyed Vahid., Roshandel Arbatani, Taher., Farjian, Mohammad Mehdi. (2018). The role of social media in elections in Iran and their impact on the role of traditional media. Quarterly Journal of Modern Media Studies, 4 (13), 213-181 (in Persian)
Alalwan, A.A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management 42, 65-77.
Ansari, S., Ansari, G., Umar Ghori, M., Ghafoor Kazi, A. (2019). Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision. Journal of Public Value and Administration Insights (JPVAI), 2(2), 5-10 (in Persian)
Bakhshizadeh, Alireza., Kordanij, Assadollah., Khodadad Hosseini, Seyed Hamid., Ahmadi, Parviz (1395). The visual dimension of the environmental advertising of commercial complexes on brand awareness, brand preference and customer loyalty. Journal of Modern Marketing Research, 6 (4), 24-1(in Persian)
BİLGİN, Y. (2018). The Effect Of Social Media Marketing Activities On Brand Awareness, Brand Image And Brand Loyalty, BMIJ, 6(1), 128-148.
Bryan, M.A., Evans, Y., Morishita, C., Midamba, N., Moreno, M. (2019). Parental Perceptions of the Internet and Social Media as a source of Pediatric Health Information, Academic Pediatrics, 1-22. doi:
https://doi.org/10.1016/j.acap.2019.09.009.
Chen, L. (2014). The influence of social media on cosumer behavior: An empirical study on factors influencing consumer purchase intention, bachelor thesis, AARHUS university, China.
Cheung, M.L., Pires, G., Rosenberger, P.J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695-720.
Daigle, A. (2019). Social media and professional boundaries in undergraduate nursing students. Journal of Professional Nursing, 1-4.
Danaei, A., Momen, E. (2017). Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network. Journal of Business Administration Researches, 9(18), 243-267. doi: 10.29252/bar.9.18.243 (in Persian)
Dehghanizadeh & Akbari pour.(2021).The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj, 8( 2), 156-175. (in Persian)
Fanion, R. (2011). Social media brings benefits to top companies. Central Penn Business Journal, 27(3), 76-77.
Ghafourian Shagerdi, A., Daneshmand, B., Behboodi, O. (2017). The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty. New Marketing Research Journal, 7(3), 175-190. doi: 10.22108/nmrj.2018.89511.0 (in Persian)
Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387-404.
Hartzel, K. S., Mahanes, C. J., Maurer, G. J., Sheldon, J., Trunick, C. and Wilson, S. J. (2011). Corporate posts and tweets: brand control in web 2.0. Journal of Information & Knowledge Management, 10(1), 51–58.
Hopkins, J. L. (2012). Can Facebook be an effective mechanism for generating growth and value in small businesses?. Journal of Systems and Information Technology, 14(20), 131-141.
Hosseinzadeh, M., Baktash, F. (2018). Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand). Journal of Business Management, 10(2), 303-324. doi: 10.22059/jibm.2017.242630.2771 (in Persian)
Irfan, A., Rasli, A., Sulaiman, Z., Sami, A., & Qureshi, M. I. (2019). The Influence of Social Media on Public Value: A systematic Review of Past Decade. Journal of Public Value and Administration Insights, 2(1), 1-6.
Kudeshia, C., & Kumar, A. (2017). Social eWOM: does it affect the brand attitude and purchase intention of brands?. Management Research Review.
Laksamana, P. (2018). Impact of social media marketing on purchase intention and brand loyalty: Evidence from Indonesia’s banking industry. International Review of Management and Marketing, 8(1), 13-18.
López, M., Sicilia, M., Moyeda-Carabaza, A.A. (2017). Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness. 27(1), 21-57.
Odden, L. (2013). Engaging more influencers and buyers with content marketing. Public Relations Tactics, 20(8), 18.
Rahimnia, Fariborz., Ramezani, Yousef., Zargaran, Sahar. (2019). The effect of user interaction on social media on shopping intent through attitudes toward the brand and mental norms. Journal of Modern Marketing Research, 9 (1), 232-213 (in Persian)
Rahmanseresht, H., Shakeri, R., & Mowlaie, S. (2019). The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City. Consumer Behavior Studies Journal, 6 (2), 1-23. (in Persian)
Roshandel Arbatani, T., Mahmoudzadeh, A. (2018). Advertising through Social Media to Influence the Customers’ Willing. Journal of Business Management, 9(4), 736-786. doi: 10.22059/ jibm .2017 .226498 .2471 (in Persian)
Saeidnia, Hamidreza., Ghorbanzadeh, Davood. (2016). Investigating the factors affecting positive attitudes and word of mouth among Telegram users. Journal of Modern Marketing Research, 7 (1), 202-173 (in Persian)
Salehi Saei, Culture. (2018). Investigating the Impact of Viral Marketing, Brand Awareness, Advertising on Purpose of Purchasing with the Mediating Role of Brand Equity, Fifth International Conference on Innovation, Development and Business, Tehran, Kian Pajouhan Scientific Institute (in Persian)
Sanayei, A., Ansari, A., Abbaspour, F. (2018). An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan). Journal of Business Management, 10(3), 509-528. doi: 10.22059/jibm.2018.250009.2912 (in Persian)
Seifollahi, Naser., Rahimi, Hossein & Shirnezhad Moghanlou, Mostafa(2020). The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept, Quarterly Journal of Brand Management,7(21), 1-50 (in Persian)
Seo, E.-J. and Park, J.-W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Shahid, Z., Hussain, T., Zafar, F. (2017). The Impact of Brand Awareness on The consumers’ Purchase Intention. Journal of Marketing and Consumer Research, (33), 34-38.
Tsimonis, G. and Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328-344.
Wang, J. J., Wang, L. Y., & Wang, M. M. (2018). Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation. Electronic Commerce Research and Applications, 28, 54-62.
Wang, Y.H., Tsai, C.F. (2014). The Relationship between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds. The International Journal of Business and Finance Research, 8(2). 27-40.
Xiao, L., Mou, J. (2019). Social media fatigue -Technological antecedents and the moderating roles of personality traits: The case of WeChat. Computers in Human Behavior 101, 297-310.
Yaseen, S., Mazahir, I. (2017). Impact of Corporate Credibility, Brand Awareness, Brand Image and Brand Loyalty on Purchase Intention in the Telecommunication Sector of Karachi. 86-99.