Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method

Document Type : Original Article

Authors

1 Department of Business Management,, Central Tehran Branch,, Islamic Azad University,, Tehran,, Iran

2 Department of Financial Management,, Central Tehran Branch,, Islamic Azad University,, Tehran,, Iran

10.22034/cbsj.2024.63524

Abstract

The present study was conducted with the aim of designing a value creation framework for corporate banking customers. The research method of this study was conducted in the field of qualitative research using thematic analysis method. An interview with a panel of experts was used to collect the required data in a qualitative method. For this purpose, the interview protocol was prepared by the researchers; Then, using the snowball sampling method and the process of selecting experts, 18 experts of the banking industry and university professors and legal clients who were experts in the field of corporate banking were interviewed. To extract the results from the interviews and analyze the data obtained in the thematic analysis method, the data was coded and categorized in the form of a network of themes. According to the results of this research, the factors affecting value creation from the experts' point of view are in 61 basic categories such as floating ownership ratio, the flexibility of criteria, diversity in documents, etc., 28 organizing themes such as flexibility, implementation quality, commitment, integration, and etc., 5 overarching themes including ease of doing work, duty, basic principles, inspiration and individual were included.

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References

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Consumer Behavior Studies Journal
Volume 11, Issue 4
February 2025
Pages 139-167

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