Document Type : Quantitative Research Paper
business management, management and accounting, University of Hormozgan, Bandar Abbas, Iran.
Department of Business Management, Faculty of Management and Economy, Tarbiat Modares University, Tehran, Iran
With the growth of shared businesses and increasing trust in them, it is important to examine the drivers of its reuse. This study aimed to investigate the factors affecting satisfaction and re-use intention in an online business based on sharing economy model - the Tap30, an online taxi startup. The research method is descriptive-correlational. The statistical sample of the study consisted of 329 members of the statistical population who were collected using the convenience sampling method. The primary tool for data collection was a questionnaire. Data were analyzed using structural equation method in AMOS software. The results of the data analysis of this study indicate that cost saving, service quality, smart-phone capability, trust to service provider, and trust to app affecting satisfaction and trust in customer re-use of Tap30 services are significant. Also, two hypotheses that the effect of alignment with trends on customer satisfaction and the impact of host behavior on re-use intention were not confirmed.