Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi)

Document Type : Quantitative Research Paper

Authors

1 business management, management and accounting, University of Hormozgan, Bandar Abbas, Iran.

2 Department of Business Management, Faculty of Management and Economy, Tarbiat Modares University, Tehran, Iran

10.34785/j018.2022.683

Abstract

With the growth of shared businesses and increasing trust in them, it is important to examine the drivers of its reuse. This study aimed to investigate the factors affecting satisfaction and re-use intention in an online business based on sharing economy model - the Tap30, an online taxi startup. The research method is descriptive-correlational. The statistical sample of the study consisted of 329 members of the statistical population who were collected using the convenience sampling method. The primary tool for data collection was a questionnaire. Data were analyzed using structural equation method in AMOS software. The results of the data analysis of this study indicate that cost saving, service quality, smart-phone capability, trust to service provider, and trust to app affecting satisfaction and trust in customer re-use of Tap30 services are significant. Also, two hypotheses that the effect of alignment with trends on customer satisfaction and the impact of host behavior on re-use intention were not confirmed.

Keywords

References

 
 
References
Abdar, M., & Yen, N. Y. (2017). Sharing economy and its effect on human behaviour changes in accommodation: a survey on Airbnb. International Journal of Social and Humanistic Computing, 2(3-4), 203-218.
Akhmaedova, A., Mas-Machuca, M. (2020). Winning strategies for customer loyalty in the sharing economy: A mixed-methods study. Journal of Business Research, 112, 33-44.
Arteaga-Sánchez, R., Belda-Ruiz, M., Ros-Galvez, A., & Rosa-Garcia, A. (2018). Why continue sharing: Determinants of behavior in ridesharing services. International Journal of Market Research. https://doi.org/10.1177/1470785318805300.
Bardhi, F., Eckhardt, G. M. (2012). Access-based consumption: the case of car sharing. Journal of Consumer Research, 39, 881–898.
Barnes, S. J., & Mattsson, J. (2016). Building tribal communities in the collaborative economy: an innovation framework. Prometheus, 34(2), 95-113.
Belk, R. (2010). Sharing. Journal of Consumer Research 36(5), 715–734.
Botsman, R., & Rogers, R. (2010). What’s mine is yours—the rise of collaborative consumption. HarperCollins: NY.
car2go. (2014). Available online: www.car2go.com (last access June 14, 2014).
Chen, L., Mislove, A., Wilson, C. (2015) Peeking beneath the hood of Uber. In: Proceedings of the 2015 ACM conference on Internet measurement conference. ACM, New York, 495–508.
Cheng, M. (2016). Sharing economy: A review and agenda for future research. International Journal of Hospitality Management, 57, 60-70.
Cheng, X., Fu, S., & de Vreede, G. J. (2018). A mixed method investigation of sharing economy driven car-hailing services: Online and offline perspectives. International Journal of Information Management, 41,57–64.
Clauss, T., Harengel, P., & Hock, M. (2019). The perception of value of platform-based business models in the sharing economy: Determining the drivers of user loyalty. Review of Managerial Science, 13(3), 605–634.
Constantinides, P. & Henfridsson, O. & Parker, G. (2018) Introduction—Platforms and Infrastructures in the Digital Age. Information Systems Research,29(2), -381-400.
Cristobal-Fransi, E., Hernلndez-Soriano, F., Ferrer-Rosell, B., & Daries, N. (2019). Exploring service quality among online sharing economy platforms from an online media perspective. Sustainability, 11(13), 3690.
Ert, E., Fleischer, A., & Magen, N. (2016). Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management, 55, 62-73.
Frost and Sullivan (ed). (2010). Sustainable and innovative personal transport solutions—strategic analysis of car sharing market in Europe. Available online: www.frost.com (last access June 14, 2020).
Guttentag, D., Smith, S., Potwarka, L., & Havitz, M. (2018). Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study. Journal of Travel Research, 57(3), 342–359.
Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67, 2047–2059.
Hawlitschek, F., Teubner, T., and Gimpel, H. (2016). Understanding the Sharing Economy – Drivers and Impediments for Participation in Peer-to-Peer Rental, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 49, Kauai, S. 4782-4791.
Höddinghaus, M., Sondern, D., & Hertel, G. (2021). The automation of leadership functions: Would people trust decision algorithms? Computers in Human Behavior, 116, 106-635.
Huarng, K., Yu, M. (2019). Customer satisfaction and repurchase intention theory for the online sharing economy. Review of Managerial Science,13, 635–647.
Huarng, K.H. (2017) Entrepreneurship for long-term care in sharing economy. International Entrepreneurship Management Journal, 14(1):97–104.
Jones, K. and L. N. Leonard (2008). Trust in consumer-toconsumer electronic commerce. Information & Management 45(2), 88–95.
Keymolen, E. (2013). Trust and technology in collaborative consumption. Why it is not just about you and me. Bridging distances in technology and regulation, 135, 135-150.
Kim, J., Yoon, Y., & Zo, H. (2015, July). Why People Participate in the Sharing Economy: A Social Exchange Perspective. In PACIS (p. 76).
Koopman, C., M. D. Mitchell, and A. D. Thierer (2015). The Sharing Economy and consumer protection regulation: The case for policy change. The Journal of Business, Entrepreneurship & the Law 8(2), 529.
Lamberton, C. P., Rose, R. L. (2012). When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems. Journal of Marketing, 76, 109–125.
Leonard, L. N. (2012). Attitude influencers in C2C Ecommerce: Buying and selling. Journal of Computer Information Systems 52(3), 11–17.
Liang, L. J., Choi, H. C., & Joppe, M. (2018). Understanding repurchase intention of Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price sensitivity. Journal of Travel & Tourism Marketing, 35(1), 73-89.
Lin, X., Featherman, M., Sarker, S. (2017). Understanding factors affecting users’ social networking site continuance: A gender difference perspective. Information Management, 54, 383–395. https://doi.org/10.1016/j.im.2016.09.004.
Lu, Y., L. Zhao, and B. Wang (2010). From virtual community members to c2c e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention. Electronic Commerce Research and Applications 9(4), 346–360.
Marimon, F., Llach, J., Alonso-Almeida, M., & Mas-Machuca, M. (2019). CC-QUAL: A holistic scale to assess customer perceptions of service quality of collaborative consumptionservices. International Journal of Information Management, 49, 130–141.
Martínez-Navalón, J. M., Gelashvili, V., Debasa, F. (2019). The Impact of Restaurant Social Media on Environmental Sustainability: An Empirical Study. Sustainability, 11, 6105.
Mazareanu, E. (2019). Revenue of platform providers in the sharing economy worldwide in 2017 and 2022. Statista, October 21. Available at: https://www.statista.com/statistics/878844/global-sharingeconomy-revenue-platform-providers/.
Mazareanu, E. (2019). Value of the global sharing economy, 2014-2025. Statista, August 9. Available at: https://www.statista.com/statistics/830986/value-of-the-global-sharing-economy/
Mohamadifar, Y., Pourjamshidi, H. (2021). Prerequisites for the Development of Smart Consumption Behavior. Consumer Behavior Studies Journal, 8(1), 158-173. (In Persian)
Mohlmann, M. (2015). Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour, 14, 193–207.
Moosavi Rashedi, S., Makkizadeh, V., Hassanpour, E. (2022). Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis. Consumer Behavior Studies Journal, 8(4), 191-214. (In Persian)
Närvänen, E., Kartastenpää, E., Kuusela, H. (2013). Online lifestyle consumption community dynamics: a practice-based analysis. Journal of Consumer Behaviour 12(5): 358–369.
Netter, S. (2016). Exploring the sharing economy. Frederiksberg: Copenhagen Business School [Ph.D.]. (Ph.D. Series; No. 52.2016).
Netter, S. (2017). User satisfaction & dissatisfaction in the app sharing economy: An investigation into two-sided mobile fashion reselling & swapping markets. In C. E. Henninger, P. J. Alevizou, H. Goworek, & D. Ryding (Eds.), Sustainability in fashion: A cradle to upcycle approach. London: Springer.
Petropoulos, G. (2017). An economic review of the collaborative economy (No. 2017/5). Bruegel Policy Contribution.
Piris, Y., & Gay, A. C. (2021). Customer satisfaction and natural language processing. Journal of Business Research, 124, 264-271.
Schiel, F. (2015). The phenomenon of the sharing economy in Germany: Consumer motivations for participating in collaborative consumption schemes. Retrieved from http://essay.utwente.nl/68106/
Shao, Z., Li, X., Guo, Y., and Zhang,L. (2020). Influences of Service Quality in Sharing Economy: Understanding Customers’ Continuance Intention of Bicycle Sharing, Electronic Commerce Research and Applications, doi: https://doi.org/10.1016/j.elerap.2020.100944
Slee, T. (2013). Some obvious things about the internet reputation. Available online: tomslee.net/wordpress/wp-content/uploads/2013/09/2013-0923_reputation_systems.pdf
Spagnoletti, P., Resca, A., & Lee, G. (2015). A Design Theory for Digital Platforms Supporting Online Communities: A   Multiple Case Study. Journal of Information Technology, 30(4), 364–380. https://doi.org/10.1057/jit.2014.37
Ta, H., Esper, T.L., Hofer, A.R. (2018). Designing crowdsourced delivery systems: the effect of driver disclosure and ethnic similarity. Journal of Operations Management, 60, 19-33.
Tapsi. About us. Retrieved from https://tapsi.ir/about
Tussyadiah, I.P. and Park, S. (2018). When guests trust hosts for their words: Host description and trust in sharing economy. Tourism Management, 67(2), 261-272.
Varma, A., Jukic, N., Pestek, A., Shultz, C. J., & Nestorov, S. (2016). Airbnb: Exciting innovation or passing fad?. Tourism Management Perspectives, 20, 228-237.
Wang, W.-T., Wang, Y.-S., Liu, E.-R. (2016). The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model. Information Management, 53, 625–642. https://doi.org/10.1016/j.im.2016.01. 006.
Wang, Y., Asaad, Y., & Filieri, R. (2019). What makes hosts trust Airbnb? Antecedents of hosts’ trust toward Airbnb and its impact on continuance intention. Journal of Travel Research, 5, 1-18.
Wu, J., Ma, P., Zeng, M. (2016). The Role of Service-Provider’s Attributes in Sharing Economy: A Data-driven Study from the Perspective of Trust[C]//Proceedings of the 15th Wuhan International Conference on E-Business, 67-77.
Yoon, H. S. and Occeña, L. G. (2015). Influencing factors of trust in consumer-to-consumer electronic commerce with gender and age. International Journal of Information Management 35(3), 352–363.
Zhang, T. C., Gu, H., & Jahromi, M. F. (2019). What makes the sharing economy successful? An empirical examination of competitive customer value propositions. Computers in Human Behavior, 95, 275–283.
 
 
 
 
 

Files

Share

How to cite

Statistics