Afshari, N. (2013). The necessity of using Gestari grammar (Chomsky) in teaching Persian grammar. the first Persian language teaching conference. (In Persian)
Ali, S., & Yusaf, Z. (2017). Impact of TV Advertisement on changing lifestyle of the youth and how TV advertisements affect the norms and values of the society. Global Media Journal, 10(2), 1-25. [in Persian]
Arenas-Gaitán, J., Sanz-Altamira, B., & Ramírez-Correa, P. E. (2019). Complexity of understanding consumer behavior from the marketing perspective. Complexity, 2019.
Behnam, M., Hamidi, M., & Guderzi, M. (2014). The influence of advertising appeal type on pleasure and consumers’ arousal in sport service. Quarterly Journal of Research in Sports Management and Movement Behavior, 4(8), 73-86. (In Persian)
Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of interactive marketing, 15(3), 31-40.
Borujerdi Alavi, M., & Rezvani, S. (2019). Semiotics of the Public Services Advertisements of Iranian Television Advertisement aimed at supporting Iranian products. Rasaneh, 30(3), 95-125. (In Persian)
Chris, F., & Barbara, J. (2011). Marketing Communications: Edinburgh Business School, Heriot-Watt University Edinburgh EH14 4AS United Kingdom. Website www. ebsglobal. net.
Darabi, M., Azizian Kohan, N., & Moharamzadeh, M. (2019). A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy. Consumer Behavior Studies Journal, 6(2), 112-133. (In Persian)
Dens, N., & De Pelsmacker, P. (2010). Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation. Marketing Letters, 21(2), 175-189.
Dindarfarkosh, F., & Haiderbeighi, A. (2011). Investigation of the effect of commercial advertisements of Persian language satellite channels on the audience's attitude and their buying behavior. Media Studies Quarterly, 6(12), 203-218. (In Persian)
Esfidani, M. R., Kimasi, M., & Ahmadi, S. (2015). A framework for determining television advertising strategies in banking. Marketing Management Research Journal, 3(3), 118-142. (In Persian)
Frazer, C. F., Sheehan, K. B., & Patti, C. H. (2002). Advertising strategy and effective advertising: Comparing the USA and Australia. Journal of Marketing Communications, 8(3), 149-164.
Ghaedy, A., Seyyedamiri, N., & Foroudi, P. (2023). The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry). Consumer Behavior Studies Journal, 9(4), 110-136. (In Persian)
Gierl, H., & Praxmarer, S. (2007). The effects of a value-oriented advertising strategy on brand attitude. der markt, 46(4), 148-156.
Greenwald, A. G., & Leavitt, C. (1984). Audience involvement in advertising: Four levels. Journal of Consumer research, 11(1), 581-592.
Haghshenas, L., Abedi, A., Ghorbani, E., Kamali, A., & Harooni, M. (2013). Review consumer behavior and factors affecting on purchasing decisions. Singaporean Journal of Business, Economics and Management Studies, 1(10), 17-24.
Harun, M. H. M., Teo, C. B. C., Hussin, M. H. F., & Nasir, S. (2014). The influence of culture in creative strategy and execution of international advertising: A content analysis approach. Procedia-Social and Behavioral Sciences, 130, 419-430.
Hassan, A., & Daniyal, M. (2013). Impact of television programs and advertisements on school going adolescents: a case study of Bahawalpur city, Pakistan. Bulgarian Journal of Science and Education Policy, 7(1), 26.
Hassan, Ali.(2015). "Effects of TV Advertisement on Consumer Buying Behaviour: A Comparative Study of Rural-Urban and Male-Female Consumers." International Journal of Innovation and Applied Studies 11.3 , 608.
Hsieh, H. F., & Shannon, S. E. (2005). Three approaches to qualitative content analysis. Qualitative health research, 15(9), 1277-1288.
Jahn, B., & Kunz, W. (2012). How to transform consumers into fans of your brand. Journal of Service Management.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.15
Kotwal, N., Gupta, N., & Devi, A. (2008). Impact of TV advertisements on buying pattern of adolescent girls. Journal of Social sciences, 16(1), 51-55.
Lee, J., & Hong, I. B. (2016). Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. International Journal of Information Management, 36(3), 360-373.
Maitre-Ekern, E., & Dalhammar, C. (2019). Towards a hierarchy of consumption behaviour in the circular economy. Maastricht journal of European and comparative law, 26(3), 394-420.
McClure, C., & Seock, Y. K. (2020). The role of involvement: Investigating the effect of brand’s social media pages on consumer purchase intention. Journal of Retailing and Consumer Services, 53, 101975. https:// doi.org/10.1016/j.jretconser.2019.101975
McCombs, M. (2002). The agenda-setting role of the mass media in the shaping of public opinion. In Mass Media Economics 2002 Conference, London School of Economics: http://sticerd. lse. ac. uk/dps/extra/McCombs. pdf.
Miller, S., & Berry, L. (1998). Brand salience versus brand image: two theories of advertising effectiveness. Journal of Advertising Research, 38(5), 77-78.
Momeni Rad, A., Aliabadi, K., Fardanesh, H., & Mozini, N. (2014). Qualitative content analysis in research tradition: nature, stages and validity of the results. Quarterly of Educational Measurement, 4(14), 187-222. (In Persian)
Moore, E.S. (2004). Children and the changing world of advertising. J. Business Ethics, 52, 161-167
Moore, J. J., & Rodgers, S. L. (2005). An examination of advertising credibility and skepticism in five different media using the persuasion knowledge model. In Proceedings of the conference-American academy of advertising, 10–18. Lubbock: American Academy of Advertising.
Motmani, A., Mardai, H., Banddar, A., & Hemti, A. (2014). Explaining the dimensions of the hospital's reputation and its effect on the mental image of the clients and the special value of the brand name. Business Management Perspective, 13(20), 87-106. (In Persian)
Nasir, V. A., Keserel, A. C., Surgit, O. E., & Nalbant, M. (2021). Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments?. Telematics and informatics, 64, 101687.
Pandey, A., Sahu, R., & Dash, M. K. (2018). Social media marketing impact on the purchase intention of millennials. International Journal of Business Information Systems, 28(2), 147–162. https://doi.org/ 10.1504/IJBIS.2018.091861.
Pandita, A., & Kiran, R. (2021). Examining critical success factors augmenting quality of higher education institutes in India. A SEM_PLS approach. Journal of Applied Research in Higher Education, 13(5), 1323-1343.
Rasouli, M., & Kyamanesh, K. (2008). Investigating the effectiveness of commercial advertisements among the citizens of Tehran. The Monthly Book of Social Sciences, 4(30), 86-95. (In Persian)
Roshandel Arbatani, T., & Ghayoumi, Z. (2016). Identify persuasive components of television advertising for promotion of energy efficiency (power) in the country (Iran). Quarterly Journal of Energy Policy and Planning Research, 1(1), 221-250. (In Persian)
Sama, R. (2019). Impact of media advertisements on consumer behaviour. Journal of Creative Communications, 14(1), 54-68.
Singh, Surendra N., and Nikunj P. Dala. (1999). Web home pages as advertisements. Communications of the ACM, 42(8), 91-98.
Snoj, B., Korda, A. P., & Mumel, D. (2004). The relationships among perceived quality, perceived risk and perceived product value. Journal of product & brand management.
Sriram K.V., Namitha K.P., & Giridhar, B. K. (2021). Social media advertisements and their influence on consumer purchase intention. Cogent Business & Management, 8(1), 2000697.
Tajik-Ismaili, S., & Moradi, S. (2017). Relationship between TV Commercials and Customers’ Selection of Products. Rasaneh, 29(1), 79-110. (In Persian)
Vetrivel, D. T., & Muthulakshmi, D. A. (2011). Impact of TV Advertisements-A Study of Viewers in Erode District. Tamilnadu, India.
Waller, D. S. (2006). A proposed response model for controversial advertising. Journal of Promotion Management, 11(2–3), 3–15. https://doi.org/10.1300/ J057v11n02_02
Yang, B., Kim, Y., & Yoo, C. (2013). The integrated mobile advertising model: The effects of technology-and emotion-based evaluations. Journal of Business Research, 66(9), 1345-1352.
Zipporah, M and Hellen K. Mberia. K. (2014). The effects of celebrity endorsement in advertisements. International Journal of Academic Research in Economics and Management Sciences, 3(5), 178-188.