presetting a model for selection and developing brand with an emphasis on the role of strategies

Document Type : Original Article

Authors

1 Department of Business Administration ; islamic Azad University, Tehran South Branch,Tehran ; Iran

2 management department ;islamic azad university ; lamerd , iran

3 Assistant Professor of Islamic Azad University, Tehran South Branch, Department of Business Administration

4 Assistant Professor, Department of Business Management, Islamic Azad University, ghods city Branch . tehran, Iran

10.34785/J018.2022.411

Abstract

Changing markets play a big role in the decisions companies make.The global environment, in understanding the market, has created many complexities for marketers. Companies are constantly creating and using more up-to-date marketing strategies to gain more resources and stay in the market.Many companies rely on producing new products and entering the market to meet the changing needs and tastes of the consumer.One of the practical strategies in branding is brand development, so that today most companies and large businesses use this strategy to introduce their new products.With brand development, organizations can take other steps and develop and expand their brand image by reducing the risk of their brand image by producing and delivering goods and services using the same brand. This strategy will reduce costs, reduce risk and increase cost savings. Unsuccessful brand development leads to damage to the original brand and loss of brand equity. In the paradigm model of data-based theory, the main phenomenon of this research is the same process of presenting a model for selecting and developing a brand with emphasis on the role of strategies and the current conditions, background conditions and intervening conditions of these main phenomena were also presented, as well as the results.Build a paradigm model with detailed interviews related to data-based theory and the statistical population of this research has been selected from all prominent university experts with a scientific background related to branding management, managers and experts of companies.

Keywords

References

 
 
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Consumer Behavior Studies Journal
Volume 9, Issue 1
April 2022
Pages 75-91

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