An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province)

Document Type : Quantitative Research Paper

Authors

1 management department, payamenoor university

2 management assistant, Payame Noor University, Tehran. Iran

Abstract

Today, accuracy in corporate procurement is especially important for public organization due to the numerous sensitivities and legal oversights that exist. Knowing these types of sensitivities, production units also try to create a positive position in the minds of this type of specific customers by recognizing the real needs of organizational buyers and their attitudinal and behavioral preferences. In this regard, the present study was conducted to investigate the impact of corporate social responsibility as an appropriate approach to corporate positioning on the behavior of organizational buyers in government organizations in Kurdistan province. To achieve this goal, 100 procurement experts of government organizations in Kurdistan province were selected as a statistical sample. The present study is a descriptive correlational study in terms of applied purpose and data collection method. Both library and field methods have been used to collect information. In the field method, data collection was done by a questionnaire and 100 questionnaires were analyzed. SPSS and Smartpls software were used to analyze the data. The results of this study show that corporate social responsibility has a positive effect on the behavior of organizational buyers in government organizations in Kurdistan province by influencing brand preferences and Perceived Brand Quality.

Keywords