Document Type : Original Article
Authors
1
Marketing, Business Management, Payame Noor Graduate Studies, Tehran, Iran
2
Professor, Department of Business Management, Tehran, Iran
3
Assistant Professor, Business Management Group, Tehran, Iran
4
Assistant Professor and Faculty Member, Department of Management, Economics and Accounting, Payame Noor University, Tehran (PO Box 4697-19395 Tehran), Iran
10.22034/cbsj.2024.137545.2364
Abstract
Despite the presentation of models of consumer nationalism, its various dimensions and components are still not well understood. The purpose of this article is to identify the factors, components and consequences of consumer nationalism with emphasis on resistance economics and consequently provide a conceptual model based on it. To conduct this research, in addition to in-depth study using meta-combination method to identify the factors, components and consequences of consumer nationalism, fuzzy Delphi technique and using the opinions of 25 experts to refine the factors and components have been used. The survey was conducted in four stages and the results of each stage were refined using fuzzy Delphi method formulas. Finally, the model of consumer nationalism with emphasis on resistance economy with 37 components and in the form of 5 influential factors of psychological factors, marketing mix factors, social factors, resistance economy factors and political factor was designed as a proposed model for consumer nationalism and Emphasis has been placed on the resistance economy, so that in our country, while analyzing the current situation and effective and successful mining in the field of development of consumer nationalism, to provide plans and measures to improve.
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