Modeling the Impact of Corona Outbreak on Acceptance and Development of Digital Banking

Document Type : Research Paper

Authors

1 Department of Industrial Management, Science and Research Branch, Islamic Azad University, Tehran, Iran.

2 Department of Industrial Management, School of Management & Economics, University of Tarbiat Modares, Tehran, Iran

3 Department of industrial Management, Faculty of Management, Islamic

4 Associate Professor, Department of Business Administration, central tehran Branch, Islamic Azad University

Abstract

The impact of the coronavirus outbreak on the global economy will certainly be profound, long-term, and even worse for some vulnerable countries. Corona virus epidemic is one of the biggest shocks in the current generation. If the Shiite coronavirus created an unpleasant situation for the people of the world, but in some cases it was able to turn your threats into using it. In addition, some services provided, including offline and digital services, are possible in the country, despite efforts for multiple and extensive planning, but if this type of virus accelerates the implementation and acceptance process, this plan will be implemented by other people. In this study, the effect of coronavirus outbreak as an interfering element in the acceptance of digital banking has been studied. With the theoretical foundations and interview with Bank Bank News, the effect of the impact on the acceptance and development of digital banking in Iran was identified and considering the prevalence of corona in accepting offline services, a research model was formed using advanced medical systems. The simulation results showed that by implementing the policy context of reducing the number of branches, incentive medicine of the bank and increasing the bank budget in the information sector, the rate of acceptance and use of digital technologies using banking may increase significantly. slow. The spread of corona virus acts as a positive effect on the acceptance and development of digital budget by increasing the acceptance rate.

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