Interpretive structural modeling to explain the consumption behavior of academic experts in crisis situations

Document Type : Research Paper

Authors

1 Associate Professor, Department of Public Administration, Payame Noor University of Tehran, Tehran, Iran

2 PhD student, Department of Management, Payame Noor University, Tehran, Iran

10.22034/cbsj.2025.136445.2231

Abstract

In the new era and the third millennium, crises have become an inseparable reality from the internal nature of organizations. Crises are actually caused by natural and unnatural events and factors, and they inflict damage on a human community or community, which can affect consumer behavior. This research is applied in terms of purpose and with emphasis on a combination strategy of successive exploratory type. Which is implemented by interpretive structural method. The statistical population included university professors and the executive organs of the province in the field and mission of crisis management as research experts, whose consumption behavior in crisis situations has been studied. Findings showed that at the highest level (first level) is the economic factors that have the least influence on other factors. After psychological factors are at the lowest level (fourth level) which acts as the foundation stone of the model, so the behavior Consumers in the statistical community mentioned in crisis situations are strongly influenced by psychological factors.

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References

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Consumer Behavior Studies Journal
Volume 11, Issue 4
February 2025
Pages 78-93

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