References Ajzen, I., & Fishbein, M. (2005). The influence of attitudes on behavior. The handbook of attitudes, 173(221), 31. Andrade, M. G., & Oliveira, S. C. (2011). A comparative study of Bayesian and Maximum Likelihood approaches for ARCH models with evidence from Brazilian financial series. New Mathematics and Natural Computation, 7(02), 347-361.
Assaf, A. G., Tsionas, M., & Oh, H. (2018). The time has come: Toward Bayesian SEM estimation in tourism research. Tourism Management, 64, 98-109.
Azar, A., Ghollamzadeh, R., & Ghanavati, M. (2012). Path-Structural Modeling in Management, SmartPLS Application, Tehran: Negahe Danesh. (In Persian)
Azizi, S. (2013). Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests. New Marketing Research Journal, 3(2), 157-176. (In Persian)
Azizi, S. (2018). Research Methodology in Management, an Applied Statistical Approach, Tehran: Samt. (In Persian)
Bahaee, M., & Pisani, M. J. (2009). Iranian consumer animosity and US products: a witch's brew or elixir?. International Business Review, 18(2), 199-210.
Balabanis, G., & Diamantopoulos, A. (2016). Consumer xenocentrism as determinant of foreign product preference: A system justification perspective. Journal of International Marketing, 24(3), 58-77.
Balabanis, G., & Siamagka, N. T. (2017). Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin. International Marketing Review, 34(2), 166-182.
Baltar, F., & Brunet, I. (2012). Social research 2.0: virtual snowball sampling method using Facebook. Internet research, 22(1), 57-74.
Bannister, J. P., & Saunders, J. A. (1978). UK consumers’ attitudes towards imports: the measurement of national stereotype image. European Journal of marketing, 12(8), 562-570. Batista Foguet, J. M., Coenders, G., Saris, W. E., & Bisbe, J. (2004). Simultaneous estimation of indirect and interaction effects using structural equation models. © Metodološki zvezki, 2004, vol. 1, núm. 1, p. 163-184.
Bilkey, W. J., & Nes, E. (1982). Country-of-origin effects on product evaluations. Journal of international business studies, 13(1), 89-100.
Cateora, R., Gilly, C., & Graham, L. (2012). International Marketing. Fifteenth edition, Mc Grow- Hill Irwin.
Conway, E., Fu, N., Monks, K., Alfes, K., & Bailey, C. (2016). Demands or resources? The relationship between HR practices, employee engagement, and emotional exhaustion within a hybrid model of employment relations. Human Resource Management, 55(5), 901-917.
Davvetas, V., & Diamantopoulos, A. (2016). How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective. Journal of International Marketing, 24(4), 61–81.
Dehdashti Shahrokh, Z., Ghasemi, H., & Saifi, A. (2011). The Effect of Consumer Ethnocentrism on Imports Purchase Intention. Management Studies in Development and Evolution, 17(62), 115-142. (In Persia)
Depaoli, S., & Van de Schoot, R. (2017). Improving transparency and replication in Bayesian statistics: The WAMBS-Checklist. Psychological methods, 22(2), 240.
Diamantopoulos, A., Schlegelmilch, B., & Palihawadana, D. (2011). The relationship between country-of-origin image and brand image as drivers of purchase intentions: a test of alternative perspectives. International Marketing Review, 28(5), 508-524.
Ebrahimi, A. (1994). The Understanding of the eight marketing patterns. Management Studies in Development and Evolution, 3(12), 69-83. (In Persian)
Erdogan, B., & Uzkurt, C. (2010). Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products. Cross Cultural Management: An International Journal, 17(4), 393-406.
Erixon, P., Svennblad, B., Britton, T., & Oxelman, B. (2003). Reliability of Bayesian posterior probabilities and bootstrap frequencies in phylogenetics. Systematic biology, 52(5), 665-673.
Gineikiene, J., Schlegelmilch, B. B., & Ruzeviciute, R. (2016). Our apples are healthier than your apples: Deciphering the healthiness bias for domestic and foreign products. Journal of International Marketing, 24(2), 80-99.
Guo, G., Allison, J., & Zhu, L. (2019). Bootstrap maximum likelihood for quasi-stationary distributions. Journal of Nonparametric Statistics, 31(1), 64-87. Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM). European business review, 26(2), 106-121.
Hampton, G. M. (1977). Perceived risk in buying products made abroad by American firms. Journal of the Academy of Marketing Science, 5(1_suppl), 45-48.
Han, C. M. (1989). Country image: Halo or summary construct. Journal of marketing research, 26(2), 222-229.
He, J., & Wang, C. L. (2015). Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China. Journal of Business Research, 68(6), 1225-1233.
Hoofs, H., van de Schoot, R., Jansen, N. W., & Kant, I. (2018). Evaluating model fit in Bayesian confirmatory factor analysis with large samples: Simulation study introducing the BRMSEA. Educational and Psychological Measurement, 78(4), 537-568.
ISNA (2015, July 25). Alarm bells rang for Irankhodro and Saipa. Retrieved from https://www.isna.ir/news/94050300707. (In Persian)
ISNA (2018, September 4). The Saipa’s supply of 50-thousand product from tomorrow. Retrieved from https://www.isna.ir/news/97061306627. (In Persian)
Khabaronline (2015, October 24). The stock status of Irankhodro/ from liquidity crisis to 50 thousand cars in the parking lot. Retrieved from https://www.khabaronline.ir/news/470963. (In Persian)
Kinra, N. (2006). The effect of country-of-origin on foreign brand names in the Indian market. Marketing Intelligence & Planning, 24(1), 15-30.
Klein, J. G., Ettenson, R., & Morris, M. D. (1998). The animosity model of foreign product purchase: An empirical test in the People's Republic of China. Journal of Marketing, 62(1), 89-100.
Lu, I. R., Heslop, L. A., Thomas, D. R., & Kwan, E. (2016). An examination of the status and evolution of country image research. International Marketing Review, 33(6), 825-850.
Nagashima, A. (1970). A comparison of Japanese and US attitudes toward foreign products. Journal of marketing, 34(1), 68-74.
Newman, C. L., Turri, A. M., Howlett, E., & Stokes, A. (2014). Twenty years of country-of-origin food labeling research: a review of the literature and implications for food marketing systems. Journal of Macromarketing, 34(4), 505-519.
Nijssen, E. J., Douglas, S. P., Bressers, P., & Nobel, A. (1999). Attitudes towards the purchase of foreign products: extending the model. In AM-AMA Global Marketing SIG Conference, Stirling, Scotland.
Oberecker, E. M., Riefler, P., & Diamantopoulos, A. (2008). The consumer affinity construct: conceptualization, qualitative investigation, and research agenda. Journal of International Marketing, 16(3), 23-56.
Ping Jr, R. A. (1995). A parsimonious estimating technique for interaction and quadratic latent variables. Journal of marketing research, 32(3), 336-347.
Riefler, P., Diamantopoulos, A., & Siguaw, J. A. (2012). Cosmopolitan consumers as a target group for segmentation. Journal of International Business Studies, 43(3), 285-305.
Roth, K. P., & Diamantopoulos, A. (2009). Advancing the country image construct. Journal of Business Research, 62(7), 726-740.
Roth, M. S., & Romeo, J. B. (1992). Matching product catgeory and country image perceptions: A framework for managing country-of-origin effects. Journal of international business studies, 23(3), 477-497.
Shah Hoseini, M., Heidari, A., Aarabi, S., Ghaderi Kangavari, S. (2019). Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran. Journal of Business Management, 11(1), 25-44. (In Persian)
Shankarmahesh, M. N. (2006). Consumer ethnocentrism: an integrative review of its antecedents and consequences. International Marketing Review, 23(2), 146-172.
Sharma, P. N., & Kim, K. H. (2013). A comparison of PLS and ML bootstrapping techniques in SEM: A Monte Carlo study. In New perspectives in partial least squares and related methods (pp. 201-208). Springer, New York, NY.
Sharma, S., Shimp, T. A., & Shin, J. (1994). Consumer ethnocentrism: A test of antecedents and moderators. Journal of the academy of marketing science, 23(1), 26-37.
Shimp, T. A., & Sharma, S. (1987). Consumer ethnocentrism: construction and validation of the CETSCALE. Journal of marketing research, 24(3), 280-289.
Siamagka, N. T., & Balabanis, G. (2015). Revisiting consumer ethnocentrism: review, reconceptualization, and empirical testing. Journal of International Marketing, 23(3), 66-86.
Sim Ong, F., Kitchen, P. J., & Shiuan Chew, S. (2010). Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation. Journal of Consumer Marketing, 27(6), 507-515.
Song, X. Y., Xia, Y. M., & Lee, S. Y. (2009). Bayesian semiparametric analysis of structural equation models with mixed continuous and unordered categorical variables. Statistics in medicine, 28(17), 2253-2276.
Spiegelhalter, D. J., Best, N. G., Carlin, B. P., & Van Der Linde, A. (2002). Bayesian measures of model complexity and fit. Journal of the royal statistical society: Series b (statistical methodology), 64(4), 583-639.
Subram, K. S., Khan, M. N., & Srivastava, C. (2016). A study of marketing mix strategies on the Indian UPVC window market. CLEAR International Journal of Research in Commerce & Management, 7(11), 41-46.
Tabnak (2018, June 20). Setting a world record: pre-sailing the Saipa’s cars in just 5 to 20 seconds!. Retrieved from https://www.tabnak.ir/fa/news/809830. (In Persian)
Tasnim (2018, September 23). Pre-sale of 53-thousand products by Irankhodro from Tuesday in 5 models. Retrieved from https://www.tasnimnews.com/fa/news/1397/07/01/1834758. (In Persian)
Wall, M., & Heslop, L. A. (1986). Consumer attitudes toward Canadian-made versus imported products. Journal of the Academy of Marketing Science, 14(2), 27-36.
Wang, C. K., & Lamb, C. W. (1983). The impact of selected environmental forces upon consumers' willingness to buy foreign products. Journal of the Academy of marketing Science, 11(1-2), 71-84.
Wang, C. L., & Chen, Z. X. (2004). Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects. Journal of Consumer Marketing, 21(6), 391-400.
Wilson, F. R., Pan, W., & Schumsky, D. A. (2012). Recalculation of the critical values for Lawshe’s content validity ratio. Measurement and Evaluation in Counseling and Development, 45(3), 197-210.
World Health Organization (2018, October 1). Global Health Observatory data repository, Retrieved from apps.who.int/gho/data/node.main.A997.
Young Journalists Club (2018, August 20). Irankhodro’s pre-sale became controversial again+ Answer. Retrieved from https://www.yjc.ir/00Rr5M. (In Persian)
Zeugner-Roth, K. P., Žabkar, V., & Diamantopoulos, A. (2015). Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior: A social identity theory perspective. Journal of international marketing, 23(2), 25-54.
)