عنوان مقاله [English]
The purpose of this study is to analyze the content of sales management research and sport consumer behavior in Iranian sport management publications. The research is mixed and based on content analysis. The statistical sample is the total number and includes articles of scientific journals of Iran from 2003 to the end of June 2018 and includes 331 articles. The research data collection tools were coding sheets, whose validity was confirmed by professors specializing in sports marketing. Reliability was also obtained by coefficients of agreement between coders by the formula of Scott. Most of the research was published in the journal Modern Approaches to Sport Management with 36 articles. The main focus of the research was on the effect of branding, at a rate of 14.2%, and on the research area of psychological dependence on sport consumerism, at 21.5%. 86.7% of the researches were using quantitative method and 46.85% by SPSS software. 96.4% of the studies had an applied purpose and the group of clients of sporting goods and services with a 39% dominant level of analysis, of which 39.2% studied. 97.6%of the cross-sectional data were collected using a questionnaire. 31.43% of the national studies were conducted by three author. 52.85% of the studies had at least one female author. Since then 2013 the research process in this field has grown dramatically. Therefore, this research is expected to provide activists with an understanding of the present and past issues of a forward-looking approach to explore opportunities and orient future research.