Identifying the poles of production of high consumption strategic agricultural products in Iran

Pages 1-22

10.22034/cbsj.2024.139678.2595

Davood Jamini; Fahad Vafaie; Amin Dehghani

• View Article
• PDF 685.14 K

The effect of brand reputation on brand experience outcomes: a case study of Bank Melli Iran

Pages 43-66

10.22034/cbsj.2024.139248.2550

Mohammad Ali Heidary; Majid Mohammad shafiee; bahram ranjbarian; Saeed Fathi

• View Article
• PDF 572.36 K

Investigating the effect of packaging transparency and information on purchase intention: the mediating role of consumer involvement (chocolate as a case study)

Pages 23-42

10.22034/cbsj.2024.138847.2510

Omid Mahdieh; Vahideh Alipoor; Sakineh Mirzaei Kokhalo

• View Article
• PDF 1.02 M

Analyzing the Impact of Social Media Marketing Activities (SMMA) on consumers’ willingness to pay premium price and brand loyalty for Portable Electronic Tech Gadgets (PETG) with the mediating role of Brand Equity (Case of Study: Urmia Un

Pages 67-90

10.22034/cbsj.2024.139225.2548

yousef pashazadeh; rogayyeh abdi

• View Article
• PDF 775.63 K

Designing and validation of effective Native advertising model based on cognitive-behavioral indicators

Pages 91-117

10.22034/cbsj.2024.139988.2659

Mina MontakhabMadani; Yalda Rahmati ghofrani,; , Shahrokh Yousefzadeh Chabook; , Rahmat Ali Saberi Haghayegh

• View Article
• PDF 862.96 K

The effect of the authenticity of national brands on emotional attachment and shopping behavior of sporting goods consumers with the mediation of customer bias

Pages 118-133

10.22034/cbsj.2025.139097.2541

Roghayeh sarlab; Nahid Daroogh Arefi; maryam seidler

• View Article
• PDF 767.79 K

Designing a Model of Service with Smile based on the Emotional Marketing Approach in the Iranian Banking Section

Pages 134-152

10.22034/cbsj.2024.139698.2599

mohammad khalkhalimarzdashti; kambiz shahrudi; mohammad ali nasimi

• View Article
• PDF 473.71 K

investigating social media marketing activities in order to measure the quality of communication and its effect on the reaction of customer behavior response.

Pages 153-173

10.22034/cbsj.2024.138809.2504

Mohammad Bashokouh; Tina Marzieh

• View Article
• PDF 699.15 K

Investigating the impact of cultural diversity on postmodern consumer behavior with the mediating role of customers' emotions

Pages 174-192

10.22034/cbsj.2025.139084.2538

amirhoshang nazarpouri; Rezvan Mennati

• View Article
• PDF 623.48 K

Designing and explaining the combined shopping behavior model of customers in chain stores (mixed approach: qualitative-quantitative)

10.22034/cbsj.2025.136577.2248

Keikhosrow Yakideh; Fateme Haghi; sanaz Robati; Fariba Noori

• View Article

Investigating the role of customer-oriented knowledge management on business performance through the mediating role of organizational innovation

10.22034/cbsj.2025.141480.2713

reza jamei; Mohammad Sadighi

• View Article

Analyzing the effect of brand culture on purchase intention with the mediating role of customers' general trust (case study of dairy products consumers)

10.22034/cbsj.2025.142570.2779

naser seifollahi; Mir Amir Forouzan

• View Article