Consumer Behavior Studies Journal

Volume & Issue: Volume 12, Issue 3, January 2026

Research Paper

Identifying the poles of production of high consumption strategic agricultural products in Iran

Pages 1-22

10.22034/cbsj.2024.139678.2595

Davood Jamini; Fahad Vafaie; Amin Dehghani

Original Article

Investigating the effect of packaging transparency and information on purchase intention: the mediating role of consumer involvement (chocolate as a case study)

Pages 23-42

10.22034/cbsj.2024.138847.2510

Omid Mahdieh; Vahideh Alipoor; Sakineh Mirzaei Kokhalo

The effect of brand reputation on brand experience outcomes: a case study of Bank Melli Iran

Pages 43-66

10.22034/cbsj.2024.139248.2550

Mohammad Ali Heidary; Majid Mohammad shafiee; bahram ranjbarian; Saeed Fathi

Research Paper

Analyzing the Impact of Social Media Marketing Activities (SMMA) on consumers’ willingness to pay premium price and brand loyalty for Portable Electronic Tech Gadgets (PETG) with the mediating role of Brand Equity (Case of Study: Urmia Un

Pages 67-90

10.22034/cbsj.2024.139225.2548

yousef pashazadeh; rogayyeh abdi

Original Article

Designing and validation of effective Native advertising model based on cognitive-behavioral indicators

Pages 91-117

10.22034/cbsj.2024.139988.2659

Mina MontakhabMadani; Yalda Rahmati ghofrani,; , Shahrokh Yousefzadeh Chabook; , Rahmat Ali Saberi Haghayegh

Quantitative Research Paper

The effect of the authenticity of national brands on emotional attachment and shopping behavior of sporting goods consumers with the mediation of customer bias

Pages 118-133

10.22034/cbsj.2025.139097.2541

Roghayeh sarlab; Nahid Daroogh Arefi; maryam seidler

Original Article

Design a Model of Service Providing with Smile based on the Emotional Marketing Approach in the Iranian Banking Section

Pages 134-152

10.22034/cbsj.2024.139698.2599

mohammad khalkhalimarzdashti; kambiz shahrudi; mohammad ali nasimi

Quantitative Research Paper

investigating social media marketing activities in order to measure the quality of communication and its effect on the reaction of customer behavior response.

Pages 153-173

10.22034/cbsj.2024.138809.2504

Mohammad Bashokouh; Tina Marzieh

Investigating the impact of cultural diversity on postmodern consumer behavior with the mediating role of customers' emotions

Pages 174-192

10.22034/cbsj.2025.139084.2538

amirhoshang nazarpouri; Rezvan Mennati

Research Paper

Investigating the role of customer-oriented knowledge management on business performance through the mediating role of organizational innovation

Pages 193-210

10.22034/cbsj.2025.141480.2713

reza jamei; Mohammad Sadighi

Quantitative Research Paper

Analyzing the effect of brand culture on purchase intention with the mediating role of customers' general trust (case study of dairy products consumers)

Pages 211-232

10.22034/cbsj.2025.142570.2779

naser seifollahi; Mir Amir Forouzan

Journal Archive

Volume 13 (2026)

Volume 12 (2025)

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 3 (2017)

Volume 2 (2015)

Volume 1 (2014)