Consumer Behavior Studies Journal

Volume & Issue: Volume 12, Issue 3, January 2026

Quantitative Research Paper

investigating social media marketing activities in order to measure the quality of communication and its effect on the reaction of customer behavior response.

10.22034/cbsj.2024.138809.2504

Mohammad Bashokouh; Tina Marzieh

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Original Article

Investigating the effect of packaging transparency and information on purchase intention: the mediating role of consumer involvement (chocolate as a case study)

10.22034/cbsj.2024.138847.2510

Omid Mahdieh; Vahideh Alipoor; Sakineh Mirzaei Kokhalo

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Quantitative Research Paper

Investigating the impact of cultural diversity on postmodern consumer behavior with the mediating role of customers' emotions

10.22034/cbsj.2025.139084.2538

amirhoshang nazarpouri; Rezvan Mennati; Alijuma Ebrahimi

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The effect of the authenticity of national brands on emotional attachment and shopping behavior of sporting goods consumers with the mediation of customer bias

10.22034/cbsj.2025.139097.2541

Roghayeh sarlab; Nahid Daroogh Arefi; maryam seidler

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Research Paper

Analyzing the Impact of Social Media Marketing Activities (SMMA) on consumers’ willingness to pay premium price and brand loyalty for Portable Electronic Tech Gadgets (PETG) with the mediating role of Brand Equity (Case of Study: Urmia Un

10.22034/cbsj.2024.139225.2548

yousef pashazadeh; rogayyeh abdi

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Identifying the poles of production of high consumption strategic agricultural products in Iran

10.22034/cbsj.2024.139678.2595

Davood Jamini; Fahad Vafaie; Amin Dehghani

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Original Article

The effect of brand reputation on brand experience outcomes: a case study of Bank Melli Iran

10.22034/cbsj.2024.139248.2550

Mohammad Ali Heidary; Majid Mohammad shafiee; bahram ranjbarian; Saeed Fathi

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Designing a Model of Service with Smile based on the Emotional Marketing Approach in the Iranian Banking Section

10.22034/cbsj.2024.139698.2599

mohammad khalkhalimarzdashti; kambiz shahrudi; mohammad ali nasimi

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Research Paper

Designing and explaining the combined shopping behavior model of customers in chain stores (mixed approach: qualitative-quantitative)

10.22034/cbsj.2025.136577.2248

Keikhosrow Yakideh; Fateme Haghi; sanaz Robati; Fariba Noori

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Investigating the role of customer-oriented knowledge management on business performance through the mediating role of organizational innovation

10.22034/cbsj.2025.141480.2713

reza jamei; Mohammad Sadighi

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Original Article

Designing and validation of effective Native advertising model based on cognitive-behavioral indicators

10.22034/cbsj.2024.139988.2659

Mina MontakhabMadani; Yalda Rahmati ghofrani,; , Shahrokh Yousefzadeh Chabook; , Rahmat Ali Saberi Haghayegh

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Quantitative Research Paper

Analyzing the effect of brand culture on purchase intention with the mediating role of customers' general trust (case study of dairy products consumers)

10.22034/cbsj.2025.142570.2779

naser seifollahi; Mir Amir Forouzan

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Journal Archive

Volume 12 (2025)

Issue 3

Issue 2

Issue 1

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 3 (2017)

Volume 2 (2015)

Volume 1 (2014)