Providing a model for benevolent consumer purchase behaviors

Document Type : Research Paper

Authors

1 Professor, Department of Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran.

2 PhD Student, Department of Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran.

10.22034/cbsj.2025.140108.2630

Abstract

Considering the importance of the consumer, especially his benevolent shopping behavior, the purpose of this research is to model the consumer's benevolent shopping behavior and repeated purchases. The method used in this research is a mixed research that collects and analyzes data using the qualitative method of data and the quantitative method of modeling structural equations. The statistical population of this research includes experts in the field of market studies and university professors in the fields of commerce and marketing. Sampling method in qualitative section, targeted sampling was done using snowball technique and continued until reaching theoretical saturation with 14 news. In a small part of the statistical population of the research, there are advertising agencies and marketing companies, as well as professors of certain fields, to the number of 227 people. Sampling method In this section, simple random sampling method is used to determine the sample size using Cochran's formula. In this way, 143 people were selected. In the qualitative stage, the data collection tool is an open questionnaire. In the quantitative stage, tens were collected by questionnaire. The obtained results include a pattern with six changes; Product considerations motivate benevolent purchases, public considerations, customer considerations, social responsibility, and finally financial considerations. Also, based on the obtained results, these changes have been made. In this way, the benevolent behavior according to the mentioned components can make the consumer repeat the purchase.

Keywords

Main Subjects

References

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Consumer Behavior Studies Journal
Volume 12, Issue 4
April 2026
Pages 28-47

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