Mapping the irancel conceptual Network by Using Brand Concept Map

Pages 1-20

10.22034/cbsj.2024.140285.2641

zohreh dehdashti shahrokh; mahdi bashirpour; seyed Mohammad Reza Mousavi

• View Article
• PDF 691.33 K

Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method

Pages 21-53

10.22034/cbsj.2024.140242.2638

sayed mohammad reza movahed; ghasem zarei; Mohammad Bashokouh; Naser Seifollahi

• View Article
• PDF 726.39 K

The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study

10.22034/cbsj.2024.63356

Mohammad javad Taghipouryan; Elham Fazeli Veisari; Narges Hashemi

• View Article

Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology)

10.22034/cbsj.2024.63357

Ehsan Emadi; Hasan Ghorbani Dinani; Saeid Landaran esfahani

• View Article

Beyond cheapness; Iranian women's lived experience in facing the phenomenon of peddling

10.22034/cbsj.2024.63358

Mehdi khademi; Hamidreza Akbari

• View Article

Providing a conceptual model for evaluating the impact of personalized advertising on brand equity

10.22034/cbsj.2024.63359

sepideh nasiri; donya rahmani; setareh heidari

• View Article

Investigating the effect of perceived information quality and perceived risk on the intention to purchase residential building units by considering the role of electronic word-of-mouth advertising in social media

10.22034/cbsj.2024.63360

Mohammad Hasan Bilondi

• View Article

Customers' lived experience of product searching channels and online shopping motivations

10.22034/cbsj.2024.63398

Hamid Khodadad Hosseini; masumeh fardi; beitollah akbari moghaddam

• View Article