A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM)

Pages 5-15

10.22034/cbsj.2014.6131

Arman Ahmadizad; Manizheh Haghighinasab; Mahin Rahimpour

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Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran)

Pages 17-31

10.22034/cbsj.2014.6132

Mehran Rezvani; Seiran Seiran Mehrnia

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Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe

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Meysam Shirkhodaie Meysam Shirkhodaie1; Amirhosein Amirhosein Nouripour; Fatemeh Fatemeh Shariati

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The relationship between effective marketing and competitive intelligence of sport clubs in Alborz Province

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karim Zohrevandian; Farid Mohammadzadeh; Esfandiar Khosravizadeh

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How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms)

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shaiva Yazdanfar; Bahman Hajipour

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Evaluation of the factors influencing brand preference: consumers' perspective

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Bahram Ranjbarian; Afshin Ghasemi; Edris Mahmoodi; Syamak Rahimi

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Survey relationship between relationship marketing and Organizational citizenship behavior in commerce banks in Kurdistan province

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Freydoon Ahmadi

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