Editorial note

Pages 1-1

• Editor-in-Chief Lecture

The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City

Pages 1-23

10.34785/J018.2019.425

Hossein Rahmanseresht; Roya shakeri; Soran Mowlaie

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Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process

Pages 24-45

10.34785/J018.2019.748

Mohammad Javad Ershadi; Zahra Moghadam

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• PDF 1.16 M

Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach

Pages 46-67

10.34785/J018.2019.193

Mona Jami Pour; Mohammad Talari; Mahnaz Bahadori

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Causal Pattern of e-commerce Benefits for Buyer / Consumer

Pages 68-89

10.34785/J018.2019.418

Mansour Sadeghi mal amiri

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Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market)

Pages 90-111

10.34785/J018.2019.841

Mahmood Hassanzadeh; Hamid Khodadad Hosseini; Parviz Ahmadi

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• PDF 1.15 M

A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy

Pages 112-133

10.34785/J018.2019.605

Masoud Darabi; Nasrin Azizian Kohan; Mehrdad Moharamzadeh

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Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique

Pages 134-148

10.34785/J018.2019.978

Saeed Mir; Ali Rashidpoor

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The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response

Pages 149-173

10.34785/J018.2019.852

Morteza Soltanee; Asadolla Kordnaeij; Hamid Ayoubi Yazdi

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Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques

Pages 174-198

10.34785/J018.2019.329

Hamed Arab Ahmadi; Seyed Abdullah Heydarieh; Younos Vakil Alroaia

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• PDF 1.23 M

Investigating the Factors Affecting Consumer Purchasing Behavior through the Mediating Role of Client's Intention Based on the Theory of Planned Behavior

Pages 199-218

10.34785/J018.2019.927

Hamidreza Almasitabar; Farshid Namamian

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• PDF 839.93 K

An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County)

Pages 219-247

10.34785/J018.2019.300

Elahe Dalir; Maryam Ghasemi

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Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach

Pages 248-269

10.34785/J018.2019.272

Salehi Hoshiar; Solayman Iranzadeh,; Hossin Ghareh Biglo,; Hossein Budaghi Khaje Nobar

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Consumerism in Architecture with Emphasis on Popular Architecture Semiotics

Pages 270-296

10.34785/J018.2019.149

Mandana Yousefi; Simon Ayvazian; Iman Raeisi; Jamaledin Soheili; Kamal Rahbarimanesh

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Designing and explaining the behavior of consumers of counterfeit goods

Pages 297-332

10.34785/J018.2019.268

Gholamhossain Khorshidi; Bahman Hajipour; Mehdi Jafarzadeh Kenari

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Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach

Pages 333-352

10.34785/J018.2019.321

Mohammad Nazarian; Hossein Vazifedoost; Kambiz Heidarzadeh; Karim Hamdi

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• PDF 779.15 K