Volume & Issue: Volume 12, Issue 2, September 2025 

Original Article

The Effect of Brand Gender Perception on How Customers Prefer to Be Addressed by Brands

Pages 192-213

10.22034/cbsj.2023.139259.2556

Mahmoud Mohammadian; Zohreh Dehdashti Shahrokh; Mohammad Saleh Torkestani; Roya Shakeri


Qualitative Research Paper

Critical Realism and Consumption Transformations: The Mechanisms of Dropshopping with Interdisciplinary Implications

Pages 214-233

10.22034/cbsj.2025.142898.2797

Fereshteh Khalili Palandi; Asadollah Kordnaeij; Hamid Khodadad Hosseini