Consumer Behavior Studies Journal

Volume & Issue: Volume 11, Issue 4, February 2025

Research Paper

Indicators and components of the green marketing model: a synthesis based on the Roberts model

10.22034/cbsj.2024.63522

mehrdad Mokhtarpour; Fereshte Lotfei Zadeh; Seiavash chehre Bargh; Farid Taherikia

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Original Article

The challenge of branding in social commerce of the tourism industry: factors affecting the intention to follow a brand in social media

10.22034/cbsj.2024.63523

Mona Jami Pour; Zahra Bagherzadeh; Vahid Sharafi

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Designing the theoretical framework of value creation for corporate banking customers by thematic analysis method

10.22034/cbsj.2024.63524

Ali Asghar Farahmand; Mir Feiz Fallah Shams; Gholam Reza Zomorodian

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Investigating the impact of augmented reality on consumer behavior through the mediation of attractiveness of online

10.22034/cbsj.2024.63525

HamidReza Yazdani; Vahid Sharafi; Fatemeh Mohammadi; mohammad rasoul feiz

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Research Paper

A model towards the effects of customer acquisition and retention orientations on innovation performance, analyzing the role of developing sales force customer knowledge in the insurance industry

10.22034/cbsj.2024.63547

Mohammad Safari; Zahra Kazemi

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Investigating the effect of brand tribalism on brand forgiveness; Explaining the mediating role of brand love

10.22034/cbsj.2024.63581

ali shariatnejad; mohsen arefnejad; farnaz mehdikhani

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Original Article

Designing and measuring the model of consumer arrogance and its causes: a mixed method

10.22034/cbsj.2024.63582

Seyedyaghoub Hosseini; Shahrbanoo Yadollahi; Minoo Lotfi

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Research Paper

Presenting the development model of communication with suppliers of consumer products in Abadan Oil Refining Company

10.22034/cbsj.2024.139953.2623

Adel Mazraeh; fereydoun omidi; foad makvandi

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Original Article

Qualitative Approach of Designing the Pattern of the Antecedents of Customer Forgiveness in the Banking Sector

10.22034/cbsj.2023.139170.2545

Firoz baharvand; roya shakeri; heresh soltananeh

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Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 3 (2017)

Volume 2 (2015)

Volume 1 (2014)