Consumer Behavior Studies Journal

Volume & Issue: Volume 11, Issue 3 - Serial Number 1, November 2024

Qualitative Research Paper

Mapping the irancel conceptual Network by Using Brand Concept Map

Pages 1-20

10.22034/cbsj.2024.140285.2641

zohreh dehdashti shahrokh; mahdi bashirpour; seyed Mohammad Reza Mousavi

Original Article

Identifying The Consumers' Tension-Indusing Behaviors Using The Meta-Synthesis Method

Pages 21-53

10.22034/cbsj.2024.140242.2638

sayed mohammad reza movahed; ghasem zarei; Mohammad Bashokouh; Naser Seifollahi

Research Paper

Providing a conceptual model for evaluating the impact of personalized advertising on brand equity

Pages 54-68

10.22034/cbsj.2024.63359

sepideh nasiri; donya rahmani; setareh heidari

Beyond cheapness; Iranian women's lived experience in facing the phenomenon of peddling

Pages 69-94

10.22034/cbsj.2024.63358

Mehdi khademi; Hamidreza Akbari

The Role of Gamification in Herat Customers' Purchasing Intention in Corona: An International Study

Pages 95-110

10.22034/cbsj.2024.63356

Mohammad javad Taghipouryan; Elham Fazeli Veisari; Narges Hashemi

Original Article

Customers' lived experience of product searching channels and online shopping motivations

Pages 111-133

10.22034/cbsj.2024.63398

masumeh fardi; Hamid Khodadad Hosseini; beitollah akbari moghaddam

Designing and explaining the role model of hidden pleasures in social media advertising (Mixed Methodology)

Pages 134-158

10.22034/cbsj.2024.63357

Ehsan Emadi; Hasan Ghorbani Dinani; Saeid Landaran esfahani

Research Paper

Investigating the effect of perceived information quality and perceived risk on the intention to purchase residential building units by considering the role of electronic word-of-mouth advertising in social media

Pages 159-179

10.22034/cbsj.2024.63360

Alireza Hadadian; Mohammad Hasan Bilondi

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 3 (2017)

Volume 2 (2015)

Volume 1 (2014)