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• Editor-in-Chief Lecture

Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments

Pages 1-31

10.34785/J018.2022.584

Behrouz Roustakhiz; Somayeh Kazemi; Azarshab Atiyeh

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• PDF 970.33 K

Designing a Model for Analyzing Customer Behavior on Big Data Using Meta-Synthesis Method and Delphi Method

Pages 32-54

10.34785/J018.2022.718

foad kouhzadi; hossin ghareh biglo; hossein budaghi khaje nobar; yaghob alavi matin

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• PDF 789.74 K

Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media

Pages 55-74

10.34785/J018.2022.592

Faraz Sadegh Vaziri; Ali Shoja; Hamed Zaravandi

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• PDF 1.03 M

presetting a model for selection and developing brand with an emphasis on the role of strategies

Pages 75-91

10.34785/J018.2022.411

Ahmad Akhlaghi; ahmad askari; Nami Abdollah; alireza rousta

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• PDF 608.49 K

The Role of Excitement in the Reappearance of the Spectators in Football Premier League Matches with Mediating Role Perceived Quality and Satisfaction of the Event

Pages 92-112

10.34785/J018.2022.664

sardar mohammadi; ayoub ghobadi

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• PDF 818.93 K

Providing of a Model for Influencer Marketing in the purchasing and consuming of domestic products : A Grounded Theory Approach

Pages 113-133

10.34785/J018.2022.425

parviz saeidi; ali shahbabaei; Amir Akhavanfar; Majid fattahi

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• PDF 759.96 K

Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry)

Pages 134-157

10.34785/J018.2022.916

Sayed Najmmedin Mousavi; Yoosef Zarnegarian; masoome momeni mofrad; saber taghipour

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• PDF 760.06 K

The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique

Pages 158-181

10.34785/J018.2022.417

Zohreh Amiri Sardai; Nour mohammad Yaghoubi; Ali asghar Tabavar

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• PDF 1.05 M

Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries)

Pages 182-206

10.34785/J018.2022.685

Masoud Latifian; Mohammad Ali Keramati; Reza Tavakkoli-Moghaddam

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• PDF 1.13 M

The effect of buying motivations on customer stickiness with the mediating role of customer attachment and perceived value in cyberspace

Pages 207-229

10.34785/J018.2022.290

Maryam Akhavan Kharazian; amir hossein shadbahr

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• PDF 869.27 K