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• Editor-in-Chief Lecture

The Challenge of Implementing Mobile Health Applications in the Corona Crisis: Identifying Factors Affecting the Experience Quality in Mobile Health Applications

Pages 1-22

10.34785/J018.2022.020

Mona Jami Pour; Atena Sabri Razm

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• PDF 940.83 K

Customer experience modeling with theme analysis; In line with customer management in the automotive industry

Pages 23-43

10.34785/J018.2022.019

Zohreh Dehdashti Shahrikh; Vahid Nasehifar; Mahmoud Mohammadian; Mehdi Kiaei

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• PDF 836.01 K

Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj )

Pages 44-68

10.34785/J018.2022.015

Behzad Izadi; Abdoulla Rouzfarakh; Abed Mahmoudian

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• PDF 952.44 K

Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor

Pages 69-89

10.34785/J018.2022.012

Mehri Shahriari; Davood Feiz; Azim Zarei; Ehsan Kashi

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• PDF 712.22 K

The Effect of family Role and peer communication about consumption on Compulsive Buying

Pages 90-109

10.34785/J018.2022.010

Alireza Rajabipoor Meybodi; Zohreh Farzin Far

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• PDF 775.24 K

The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry)

Pages 110-136

10.34785/J018.2022.011

Adel Ghaedy; سیدامیری Seyyedamiri; Pantea Foroudi

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• PDF 923.33 K

Instagram social media valuation with conditional valuation approach (Case study of users in Tehran)

Pages 137-155

10.34785/J018.2022.009

Yeganeh Mousavijahromi; Mohsen Mehrara; Farhad Khodadad kashi; Pegah shirmohammadi

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• PDF 892.08 K

Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province)

Pages 156-172

10.34785/J018.2022.018

Ali Fayez; Seyyed Mohsen Tabatabaei Mozdabadi

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• PDF 1.05 M

The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention

Pages 173-191

10.34785/J018.2022.014

fariborz rahimnia; negar ghanaat; Azar Kafashpoor

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• PDF 906.19 K

Segmentation of Target Customers Based on Factors Affecting Customer Engagment

Pages 192-216

10.34785/J018.2022.021

Majid Araghi; Naser Fegh-hi Farahmand; Reza Rostamzadeh; Samad Aali; Hossein Gharehbighlo

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• PDF 862.67 K