Volume & Issue: Volume 9, Issue 4 - Serial Number 1, February 2023, Pages 1-216 

Editor-in-Chief Lecture

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Original Article

Customer experience modeling with theme analysis; In line with customer management in the automotive industry

Pages 23-43

10.34785/J018.2022.019

Zohreh Dehdashti Shahrikh; Vahid Nasehifar; Mahmoud Mohammadian; Mehdi Kiaei


Qualitative Research Paper

Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor

Pages 69-89

10.34785/J018.2022.012

Mehri Shahriari; Davood Feiz; Azim Zarei; Ehsan Kashi


Quantitative Research Paper

The Effect of family Role and peer communication about consumption on Compulsive Buying

Pages 90-109

10.34785/J018.2022.010

Alireza Rajabipoor Meybodi; Zohreh Farzin Far


Original Article

Instagram social media valuation with conditional valuation approach (Case study of users in Tehran)

Pages 137-155

10.34785/J018.2022.009

Yeganeh Mousavijahromi; Mohsen Mehrara; Farhad Khodadad kashi; Pegah shirmohammadi


Segmentation of Target Customers Based on Factors Affecting Customer Engagment

Pages 192-216

10.34785/J018.2022.021

Majid Araghi; Naser Fegh-hi Farahmand; Reza Rostamzadeh; Samad Aali; Hossein Gharehbighlo