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Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi)

Pages 1-19

10.34785/j018.2022.683

vahid makizadeh; Fatemeh Sharaei

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Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps

Pages 20-39

10.34785/j018.2022.668

Manijeh Bahrainizad; Sepideh Aslami

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• PDF 606.74 K

Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory

Pages 40-63

10.34785/j018.2022.903

Parisa Ghandvar; Naser Azad; Naami Abdollah; Fataneh Alizadeh Meshkani

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• PDF 750.34 K

Analyzing the Impact of Networking with Consumers on Retail Industry Performance: The Modifying Role of Entrepreneurial Orientation and Market Knowledge

Pages 64-83

10.34785/J018.2022.980

ali sanayei; farshid maghsoodi Ganjeh; Akbar Alamtabriz

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• PDF 975.12 K

Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach

Pages 84-121

10.34785/j018.2022.529

Kobra Sabzali Yamaqani; Mohammad Ahmadi; Nader Gharibnavaz

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• PDF 1001.01 K

Analyzing the role of intimacy on consumer behavior of electronic products in Kermanshah province by considering the emotional and functional dimension of the brand

Pages 122-136

10.34785/j018.2022.884

mohsen aazami; Naser Tavreh

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• PDF 765.88 K

Investigating the effect of professional dimensions of sale person behavior on consumer loyalty through the mediating role of Enjoyable Interaction and perceived risk (Case of Rahsazan Tabiat Safahan Cooperative Company

Pages 137-157

10.34785/j018.2022.454

Ali Kazemi; mehdi emami

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• PDF 845.95 K

Factors Influencing Social Commerce Intention from a Consumer Perspective with Emphasis on Mediating Role of Perceived Risk; Case Study: Social Media Users in Isfahan Province

Pages 158-179

10.34785/j018.2022.526

saeed abdolmanafi; Maryam Soleimani

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• PDF 1.1 M

Iranian main ethnicity attitudes towards domestic and foreign products based on the dimensions of Consumer Ethnocentrism and perceived economic conditions

Pages 180-197

10.34785/j018.2022.917

khabat nesaei; Esmaeil Shahtahmasbi

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• PDF 752.47 K