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The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks

Pages 1-18

10.34785/J018.2022.002

Mohammad Rahim Esfidani; Tahmoureth Hassangholipour Yasouri; Nima Barmar

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• PDF 1021.22 K

An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province)

Pages 19-33

10.34785/J018.2022.004

freyedon Ahmadi; Naser Tavreh

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• PDF 963.29 K

Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq

Pages 34-55

10.34785/J018.2022.005

Bakhtiar Javaheri; Uones Ali Ahmad; Ashty Abdulla Mahmood; Samira Mohammady

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• PDF 965.48 K

The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods

Pages 56-87

10.34785/J018.2022.006

ali asgar; sirous ahmadi; Azadeh sayed alinezhad

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• PDF 1.76 M

The Relationship between gamification, brand engagement and brand value from the perspective of customers

Pages 88-112

10.34785/J018.2022.008

Kobra Bakhshizadeh Borj; Bahareh Hoshyar Moghadam; Roghayeh Salehian fard

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• PDF 1.28 M

Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry)

Pages 113-146

10.34785/J018.2022.007

Mina Ghaseminezhad; Shahnaz Nayebzadeh; Seyyedhasan Hataminasab

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• PDF 1.58 M

The Effect of A Fit Between Regulatory Focus and Advertisement Message on Consumer’s Perception of Waiting Time: A Lab Experiment

Pages 147-176

10.34785/J018.2022.003

Rosa Hendijani; Monir Rezaee

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• PDF 1.57 M

The effect of social networks on online brand relationships: The moderating role of online brand experience

Pages 177-198

10.34785/J018.2022.001

AMIN MOHAMMADI; Hossein Vazifedoost; Karim Hamdi; farhad hosseinzadeh lotf

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• PDF 1.29 M