منابع
اﺑﺮاﻫﻴﻤﻲ، ﺣﺪﻳث و ﺑﺎﻗﺮی ﻗﻠﻌﻪﺳﻠﻴﻤﻲ، ﻣﺮﺿﻴﻪ (١٣٩٤). ﺗﻮﺳﻌﻪ ﺑﺮﻧﺪ و ﻧﻘﺶ ﺗﺒﻠﻴﻐﺎت ﺑﺎزرﮔﺎﻧﻲ (ﻣﻄﺎﻟﻌﻪ ﻣﻮردی: ﻣﺤﺼﻮﻻت ﺷﺮﻛﺖ ﺗﺒﺮک). ﻣﺠﻠﻪ ﻣﺪﻳﺮﻳﺖ ﺑﺎزارﻳﺎﺑﻲ، 26(10)، 114-93.
اعتضاد، فاطمه السادات و کارگر، حمید (1398). بررسی تأثیر مدیریت ارتباط با مشتریان بر توسعه برند در هنر- صنعت فرش دستباف ایران (موردمطالعه: استان‌های تهران و اصفهان)، گلجام، 35، 216-195.
داوری، ﻣﺠﻴﺪرﺿﺎ و ﺳﻠﻴﻤﺎﻧﻲ ﺑﺸﻠﻲ، ﻋﻠﻲ (١٣٩0). ﺑﺮﻧﺪﺳﺎزی در ﺑﺎزار ﺧﺪﻣﺎت ﻣﺎﻟﻲ (ﺑﺎ ﺗﻤﺮﻛﺰ ﺑﺮ ﺻﻨﻌﺖ ﺑﺎﻧﻜﺪاری)، انتشارات رسا.
دروﻳﺶ، ﺣﺴﻦ؛ ﻧﺠﻔﻲزاده، ﻧﺎدره اﻟﺴﺎدات و کیانی‌راد، داریوش (1395). ﺑﺮرﺳﻲ ﺗأﺛﻴﺮ ﻧﮕﺮش و ﻗﺼﺪ ﺧﺮﻳﺪ ﻣﺸﺘﺮﻳﺎن ﺑﺮﻧﺪﻫﺎی ﺧﺮدهﻓﺮوﺷﻲ ﺑﺮ اﻋﺘﻤﺎد، ﺑﺪﺑﻴﻨﻲ و ﺳﻮد درکﺷﺪه (ﻣﻄﺎﻟﻌﻪ ﻣﻮردی: ﻓﺮوﺷﮕﺎه زﻧﺠﻴﺮهای اﺗﻜﺎ در ﺷﻬﺮﺳﺘﺎن اراک)، پارس مدیر، 3، 84-73.
دﻫﻘﺎﻧﻲﺳﻠﻄﺎﻧﻲ، ﻣﻬﺪی؛ ﻣﺤﻤﺪی، اﺳﻔﻨﺪﻳﺎر؛ ﭘﻮراﺷﺮف، ﻳﺎﺳﺎن‌اﷲ و ﺳﺎﻳﻪﻣﻴﺮی، ﻛﻮروش (١٣٩1). ﺑﺮرﺳﻲ ﻋﻮاﻣﻞ مؤثر ﺑﺮ ارزﻳﺎﺑﻲ ﻧﮕﺮش ﻣﺼﺮفﻛﻨﻨﺪﮔﺎن از ﺗﻮﺳﻌﻪ ﺑﺮﻧﺪ. ﻣﺪﻳﺮﻳﺖ ﺑﺎزرﮔﺎﻧﻲ، 1(5)، 104-85.
رﺣﻴﻢﻧﻴﺎ، ﻓﺮﻳﺒﺮز و ﻓﺎﻃﻤﻲ، ﺳﻴﺪه زﻫﺮا (١٣٩١). ﺑﺮرﺳﻲ ﻧﻘﺶ واﺳﻂ ارزش وﻳﮋه ﺑﺮﻧﺪ ﻣﺒﺘﻨﻲ ﺑﺮ ﻣﺸﺘﺮی در ﺗﺄﺛﻴﺮ ارﺗﺒﺎط ﻣﻮﻓﻖ ﺑﺎ ﻣﺸﺘﺮی و ﺗﺼﻮﻳﺮ ﺑﺮﻧﺪ در ﻫﺘﻞﻫﺎی ٥ ﺳﺘﺎره ﻣﺸﻬﺪ. ﺗﺤﻘﻴﻘﺎت ﺑﺎزارﻳﺎﺑﻲ ﻧﻮﻳﻦ، 1(2)، 91-73.
ﺷﺮﻳﻒ ﺷﻴﺦاﻻﺳﻼﻣﻲ، ﺳﻴﺪﺟﻮاد؛ ﻳﻮﺳﻔﻲ، ﻋﻠﻲاﺻﻐﺮ و رﺣﻤﺎﻧﻲ ﺳﺎﻣﺎﻧﻲ، ﻋﺎﻃﻔﻪ (١٣٩٤). ارزﻳﺎﺑﻲ ﻋﻮاﻣﻞ مؤثر ﺑﺮ ﮔﺴﺘﺮش ﺑﺮﻧﺪ در ﺑﺎزار ﻟﺒﻨﻴﺎت (موردمطالعه: ﺷﺮﻛﺖ داﻣﺪاران). ﻛﻨﻔﺮاﻧﺲ ﺑﻴﻦاﻟﻤﻠﻠﻲ ﻣﺪﻳﺮﻳﺖ، اﻗﺘﺼﺎد و ﻣﻬﻨﺪﺳﻲ ﺻﻨﺎﻳﻊ، ﺗﻬﺮان، ﻣﻮﺳﺴﻪ ﻣﺪﻳﺮان اﻳﺪهﭘﺮداز ﭘﺎﻳﺘﺨﺖ وﻳﺮا.
ﻋﺴﮕﺮی‌ده‌آﺑﺎدی، ﺣﻤﻴﺪرﺿﺎ (١٣٩٠). رﺗﺒﻪﺑﻨﺪی ﻋﻮاﻣﻞ مؤثر ﺑﺮ اﺟﺮای ﻣﻮﻓﻖ ﺗﻮﺳﻌﻪ ﻧﺎم ﺗﺠﺎری در ایران با اﺳﺘﻔﺎده از روشﻫﺎی ﺗﺼﻤﻴﻢﮔﻴﺮی ﭼﻨﺪﻣﻌﻴﺎره. پایا‌ن‌‌نامه، وزارت ﻋﻠﻮم، ﺗﺤﻘﻴﻘﺎت و ﻓﻨﺎوری _ داﻧﺸﮕﺎه ﻋﻼﻣﻪ ﻃﺒﺎﻃﺒﺎﻳﻲ- داﻧﺸﻜﺪه ﻣﺪﻳﺮﻳﺖ و ﺣﺴﺎﺑﺪاری، ﻛﺎرﺷﻨﺎﺳﻲ ارﺷﺪ.
ﻓﻴﺾ، داود و دﻫﻘﺎﻧﻲﺳﻠﻄﺎﻧﻲ، مهدی (١٣٩٣). اﺛﺮ ارزش وﻳﮋه ﺑﺮﻧﺪ ﺑﺮ ارزﻳﺎﺑﻲ ﻧﮕﺮش ﻣﺼﺮفﻛﻨﻨﺪﮔﺎن از ﺗﻮﺳﻌﻪ ﺑﺮﻧﺪ ﻣﺤﺼﻮﻻت ﻻﺳﺘﻴﻚ اﻳﺮاﻧﻲ. ﻛﺎوشﻫﺎی ﻣﺪﻳﺮﻳﺖ ﺑﺎزرﮔﺎﻧﻲ، 6(١١)، ١4٥-١2٥.
ﻗﺮﺑﺎﻧﻲ، علیرضا (١٣٨٩). ﺗﻮﺳﻌﻪ ﺑﺮﻧﺪ و ﻧﮕﺮش ﻣﺼﺮفﻛﻨﻨﺪﮔﺎن ﻧﺴﺒﺖ ﺑﻪ آن. ﻣﺎﻫﻨﺎﻣﻪ ﻣﺪﻳﺮﻳﺖ، ٢١(١٦١)، 65-52.
کاظمی، علی؛ انصاری، آذرنوش و رفیعی، هاجر (1396). تحلیل تأثیر عوامل موفقیت توسعه برند بر نگرش مصرف‌کنندگان نسبت به توسعه برند با درنظرگرفتن نقش میانجی کیفیت ادراک‌شده خدمات (موردمطالعه: بانک و شرکتهای خدماتی تابعه آن با برند دی در سطح شهر اصفهان). مدیریت فردا، 53، 208-191.
میرزایی، میثم؛ محمدکاظمی، رضا و خادمی، مهدی (1396). تأثیر توسعه برند ورزشی بر روی ارزش ویژه برند (موردمطالعه: برند پرسپولیس). مدیریت ورزشی، 38، 548-531.
نایب‌زاده، شهناز؛ اقبالی، اکرم و رادمنش، یاسین (1397). بررسی تعدیل‌کنندگی نگرش نسبت به تبلیغات در روابط تصویر برند اصلی و وفاداری به برند بر توسعه برند. مدیریت کسب‌و‌کار، 38، 36-7.
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