باقری، سیدمحمد (1390). بررسی تأثیر بازاریابی رابطهمند و ویژگیهای محصول بر ادراکات و قصد پذیرش محصولات جدید: در صنعت محصولات الکترونیک، پژوهشنامه مدیریت اجرایی، 3 (5)، 29-52.
حقیقی‌نسب، منیژه؛ احدی، پری و حقدادی، الهام (1399). تاثیر پیوندهای اجتماعی بر پاسخ مصرف‌کنندگان به تبلیغات در شبکه‌های اجتماعی، مطالعات رفتار مصرف‌کننده، 7 (1)، 22-46.
زارعی، عظیم؛ دهقانی‌سلطانی، مهدی؛ فارسیزاده، حسین و غلامزاده، رسول (1394). بررسی تاثیر ادراک از خلاقیت پیامک‌های تبلیغاتی بر نگرش و واکنش مصرف‌کنندگان، مدیریت بازرگانی، 7 (4)، 881-900.
صحافزاده، آتوسا؛ منصوری، فرشته؛ خدادادحسینی، سیدحمید و کردنائیج، اسداله (1395). تأثیر ابعاد بستهبندی بر رضایت و درگیری ذهنی خرید مشتریان با تأکید بر نقش میانجی نگرش آنان نسبت به بستهبندی. علوم و صنایع غذایی ایران، 13 (59)، 109-122.
عباسی، عباس و محمدیان، مقدسه (1386). رابطه بین نگرش مصرف‌کنندگان به وبسایتها و اثربخشی تبلیغات تلویزیونی، فصلنامه علوم مدیریت ایران، 2 (7)، 99-119.
محمدشفیعی، مجید؛ رحمت‌آبادی، یزدان و سلیمان‌زاده، امید (1398). تأثیر ارتباطات بازاریابی شبکه‌های اجتماعی بر ارزش ویژه برند، ارزش ویژه ارتباطی و پاسخ مشتری، مطالعات رفتار مصرف‌کننده، 6 (1)، 105-124.
منصورآبادی، عباس؛ یاوری، جواد؛ شیدائیان، مهدی و رحیمینژاد، عباس (1396). الگوهای تصمیمگیری قضایی در آمریکا و ایران، فصلنامه پژوهش حقوق کیفری، 5 (18)، 143-164.
میری، محمدرضا؛ شفیعی، فروغ؛ حیدرنیا، علیرضا و کاظمنژاد، انوشیروان (1380). بررسی دیدگاههای مردان عشایر شهرستان بیرجند نسبت به تنظیم خانواده براساس الگوی قصد رفتاری، مجله دانشگاه علوم پزشکی مازندران، 12 (37)، ۶۷-۷۵.
Refrences
Abbasi, A., & Mohammadian, M. (2007). The relationship between the attitude of consumers towards websites and the effectiveness of online advertising. Quarterly Journal of Management Science of Iran, Second Edition, 7,99-119. (in Persian)
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Alalwan, A. A., Dwivedi, Y. K., & Williams, M. D. (2014, April). Examining Factors Affecting Customer Intention And Adoption Of Internet Banking In Jordan. In UKAIS (p. 3).
Au, K. M. A., & Enderwick, P. (2000). A cognitive model on attitude towards technology adoption, 266-282.
Bagheri, S.M. (2011). Investigating the Effect of Relationship Marketing and Product Characteristics on Perceptions and Intent of Accepting New Products: In Electronic Products Industry. Executive Management Research Library, 29-52. (in Persian)
Bart, Y., Stephen, A. T., & Sarvary, M. (2014). Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions. Journal of Marketing Research, 51(3), 270-285.
Cheung, M. F., & To, W. M. (2017). The influence of the propensity to trust on mobile users' attitudes toward in-app advertisements: An extension of the theory of planned behavior. Computers in Human Behavior, 76, 102-111.
Damasio, A., & Carvalho, G. B. (2013). The nature of feelings: evolutionary and neurobiological origins. Nature reviews neuroscience, 14(2), 143-152.
Davis, F. D. (1993). User acceptance of information technology: system characteristics, user perceptions and behavioral impacts. International journal of man-machine studies, 38(3), 475-487.
Eherenfreund-Hager, A., Taubman–Ben-Ari, O., Toledo, T., & Farah, H. (2017). The effect of positive and negative emotions on young drivers: A simulator study. Transportation research part F: traffic psychology and behaviour, 49, 236-243.
Fern, Y. S., Ling, T. C., & Qing, L. J. (2016). Mobile marketing acceptance: Empirical evidences among undergraduates in Malaysia. International Information Institute (Tokyo). Information, 19(8A), 3263.
Fleckenstein, K. S. (1991). Defining affect in relation to cognition: A response to Susan McLeod. Journal of Advanced Composition, 447-453.
Fortunato, S., & Hric, D. (2016). Community detection in networks: A user guide. Physics reports, 659, 1-44.
Friedenberg, J., & Silverman, G. (2006). Mind as a black box: The behaviorist approach. Cognitive science: An introduction to the study of mind, Sage. 85-88.
Haghighi Nasab, M., Ahadi, P., & Haghdadi, E. (2020). The impact of Social bonds on consumer responses to advertising on social networks. Consumer Behavior Studies Journal, 7 (1), 22- 46. (in Persian)
Hanafizadeh, P. (Ed.). (2012). Online Advertising and Promotion: Modern Technologies for Marketing: Modern Technologies for Marketing. IGI Global.
Hilgard, E. R., Atkinson, R. L., & Carlson, J. G. (2000). Hilgard's introduction to psychology. Harcourt Brace College Publishers.
Holmes, K. M., & O'loughlin, N. (2014). The experiences of people with learning disabilities on social networking sites. British Journal of Learning Disabilities, 42(1), 1-5.
Izquierdo-Yusta, A., Olarte-Pascual, C., & Reinares-Lara, E. (2015). Attitudes toward mobile advertising among users versus non-users of the mobile Internet. Telematics and Informatics, 32(2), 355-366.
Jung, J., Shim, S. W., Jin, H. S., & Khang, H. (2016). Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea. International journal of Advertising, 35(2), 248-265.
Jung, J., Shim, S. W., Jin, H. S., & Khang, H. (2016). Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea. International journal of Advertising, 35(2), 248-265.
Kalat, J. W., & Rozin, P. (1973). " Learned safety" as a mechanism in long-delay taste-aversion learning in rats. Journal of Comparative and Physiological Psychology, 83(2), 198.
Kim, Y. J., & Han, J. (2014). Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization. Computers in Human Behavior, 33, 256-269.
Kline, P. (2014). An easy guide to factor analysis. Routledge.
Kontsevaia, D. B., & Berger, P. D. (2016). Mobile marketing in China: can WeChat turn their new advertising strategy into a sustainable advantage? International Journal of Marketing Studies, 8(4), 37-43.
Lee, H. S., Lee, C. H., Lee, G. H., Kim, Y. H., & Lee, B. G. (2006). Analysis of the actual response rates in mobile advertising. In 2006 Innovations in Information Technology (pp. 1-5). IEEE.
Leichter, G. (2006). Innovation diffusion and relationship marketing: An empirical study of factors influencing the intention to adopt the innovation of modular facility technology (Doctoral dissertation, Touro University International).
Lenzen, M. (2005). Feeling our emotions. Scientific American Mind, 16(1), 14-15.
Maertens, A., & Barrett, C. B. (2012). Measuring social networks' effects on agricultural technology adoption. American Journal of Agricultural Economics, 95(2), 353-359.
Mansourabadi, A., yavari, J., shidaeian, M., rahimi nejad, A. (2017). Decision-Making Patterns in the Judicial Systems of the US and Iran. Journal of Criminal Law Research, 5(18), 143-164. doi: 10.22054/jclr.2017.7403. (in Persian)
Martínez-Ruiz, M. P., Izquierdo-Yusta, A., Olarte-Pascual, C., & Reinares-Lara, E. (2017). Do affective variables make a difference in consumer’s behavior toward mobile advertising? Frontiers in psychology, 7, 2018.
Mercer, J. (2014). Feeling like a state: social emotion and identity. International Theory, 6(3), 515-535.
Miri, M. R., Shafiei, F., Heidarnia, A., & Kazemnejad, A. (2001). Study of the views of tribal men in Birjand city toward family planning based on behavioral intention pattern. Journal of Mazandaran University of Medical Sciences. 12(37): 67-75. (in Persian)
Mohammad shafiee, M., Rahmatabadi, Y., & soleymanzadeh, O. (2019). The impact of social networks marketing communication on brand equity, relationship equity and customer responses. Consumer Behavior Studies Journal, 6(1), 105-124. (in Persian)
Mohammadian, M. (2013). Advertising management. Tehran: Spand Minoo Publishing.
Muhammad, A., & Ghani, A. H. A. (2016). The Relationships between Attitude and Social Influence on Purchase Behaviour of Counter feitproducts among Malaysian Consumers. International Journal of Management Sciences, 7(2), 75-82.
Munezero, M. D., Montero, C. S., Sutinen, E., & Pajunen, J. (2014). Are they different? Affect, feeling, emotion, sentiment, and opinion detection in text. IEEE transactions on affective computing, 5(2), 101-111.
Murendo, C., Wollni, M., De Brauw, A., & Mugabi, N. (2018). Social network effects on mobile money adoption in Uganda. The Journal of Development Studies, 54(2), 327-342.
Percy, L. (2016). Strategic advertising management. Oxford University Press.
Petty, R. E., & Briñol, P. (2015). Emotion and persuasion: Cognitive and meta-cognitive processes impact attitudes. Cognition and Emotion, 29(1), 1-26.
Poorafkari, N. (2018). Psychological Disorders for Medical, Nursing and Psychological Students. Azadeh, Tehran.
Richard, J. E., & Meuli, P. G. (2013). Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising. Journal of Marketing Management, 29(5-6), 698-719.
Robbins, S. P., & Judge, T. (2012). Essentials of organizational behavior.
Sahaf Zadeh, A., Mansoori, F., Khodadad Hosseini, S H., & Kord Naij, A. (2017). The impact of packaging dimensions on customer satisfaction and Involvement with emphasis on the mediating role of attitudes towards packaging. Food Science and Technology (FSCT). 0; 13 (59) :109-122. (in Persian)
Sanz-Blas, S., Ruiz-Mafé, C., & Martí-Parreño, J. (2015). Message-driven factors influencing opening and forwarding of mobile advertising messages. International Journal of Mobile Communications, 13(4), 339-357.
Scharl, A., Dickinger, A., & Murphy, J. (2005). Diffusion and success factors of mobile marketing. Electronic commerce research and applications, 4(2), 159-173.
Serrat, O. (2017). Social network analysis. In Knowledge solutions (pp. 39-43). Springer, Singapore.
Shouse, E. (2005). Feeling, emotion, affect. M/c journal, 8(6), 26.
Stephan, W. G., Renfro, C. L., Esses, V. M., Stephan, C. W., & Martin, T. (2005). The effects of feeling threatened on attitudes toward immigrants. International Journal of Intercultural Relations, 29(1), 1-19.
Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C. (2005). PLS path modeling. Computational statistics & data analysis, 48(1), 159-205.
Thoits, P. A. (1989). The sociology of emotions. Annual review of sociology, 15(1), 317-342.
Tiwari, P., Bhat, A. K., & Tikoria, J. (2017). The role of emotional intelligence and self-efficacy on social entrepreneurial attitudes and social entrepreneurial intentions. Journal of Social Entrepreneurship, 8(2), 165-185.
Tsang, M. M., Ho, S. C., & Liang, T. P. (2004). Consumer attitudes toward mobile advertising: An empirical study. International journal of electronic commerce, 8(3), 65-78.
Valaei, N., Rezaei, S., Ismail, W. K. W., & Oh, Y. M. (2016). The effect of culture on attitude towards online advertising and online brands: applying Hofstede's cultural factors to internet marketing. International Journal of Internet Marketing and Advertising, 10(4), 270-301.
Watson, D., Clark, L. A., & Tellegen, A. (1988). Development and validation of brief measures of positive and negative affect: the PANAS scales. Journal of personality and social psychology, 54(6), 1063.
Weiten, W. (2007). Psychology: Themes and variations: Themes and variations. Cengage Learning.
Wierzbicka, A. (1999). Emotions across languages and cultures: Diversity and universals. Cambridge University Press.
Zarei, A., Dehghani Soltani, M., Farsizadeh, H., Ghollamzadeh, R. (2015). Investigating the effect of creativity perception in advertising SMS on the consumer’s attitude and reactions. Journal of Business Management, 7(4), 881-900. doi: 10.22059/jibm.2015.57096. (in Persian)
Zijlmans, L. J., Embregts, P. J., & Bosman, A. M. (2013). Emotional intelligence, emotions, and feelings of support staff working with clients with intellectual disabilities and challenging behavior: An exploratory study. Research in developmental disabilities, 34(11), 3916-3923.
)