Volume & Issue: Volume 8, Issue 4, Winter 2022, Pages 1-306 

Editor-in-Chief Lecture

1. -

Pages 1-1

Original Article

2. Brand hate typology in mobile phone users (Case study by students of Khorramabad universities)

Pages 1-20


Sayed Najmmedin Mousavi; ayoob sheikhizade; Saber Taghipour

Quantitative Research Paper

4. The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn

Pages 46-61


Omid Mahdieh; Reza Pirayesh; Minoo Baboli

Original Article

6. Online Customer Experience model in times of Covid19

Pages 84-106


faezeh Mohammadi; Sina nematizadeh; seyed abbas Heydari; hosein safarzadeh

9. The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks

Pages 160-190


Zohreh Dehdashti Shahrikh; Mohammad Tabesh Moghadam; sajjad fatah naserabad

Quantitative Research Paper

10. Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis

Pages 191-214


Seyed Habib Moosavi Rashedi; Vahid Makkizadeh; Esmail Hassanpour

Qualitative Research Paper

11. Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran

Pages 215-232


Mohammad Khorasani; Hassanali aghajani; Abdolhamid Safaei Ghadikolaei; Hamidreza Fallah Lajimi

Original Article

13. Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry

Pages 251-279


Moslem Omidi; Mohammad Aidi; yasan allah pourashraf

Qualitative Research Paper

14. Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis

Pages 280-306


Masumeh Khalilzadeh Talatapeh; Vahid Nasehifar; Tohfeh Ghobadi Lamuki; Ali Asghari Sarem