Volume & Issue: Volume 8, Issue 4, January 2022, Pages 1-306 

Editor-in-Chief Lecture


Pages 1-1

Quantitative Research Paper

The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn

Pages 46-61


Omid Mahdieh; Reza Pirayesh; Minoo Baboli

Original Article

Online Customer Experience model in times of Covid19

Pages 84-106


faezeh Mohammadi; Sina nematizadeh; seyed abbas Heydari; hosein safarzadeh

The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks

Pages 160-190


Zohreh Dehdashti Shahrikh; Mohammad Tabesh Moghadam; sajjad fatah naserabad

Quantitative Research Paper

Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis

Pages 191-214


Seyed Habib Moosavi Rashedi; Vahid Makkizadeh; Esmail Hassanpour

Qualitative Research Paper

Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran

Pages 215-232


Mohammad Khorasani; Hassanali aghajani; Abdolhamid Safaei Ghadikolaei; Hamidreza Fallah Lajimi

Qualitative Research Paper

Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis

Pages 280-306


Masumeh Khalilzadeh Talatapeh; Vahid Nasehifar; Tohfeh Ghobadi Lamuki; Ali Asghari Sarem