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Pages 1-1

• Editor-in-Chief Lecture

Brand hate typology in mobile phone users (Case study by students of Khorramabad universities)

Pages 1-20

10.34785/J018.2022.307

Sayed Najmmedin Mousavi; ayoob sheikhizade; Saber Taghipour

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Designing Diversified Sales Strategy by Using Database Marketing (Case Study: Active Insurance Company in Free Trade Zones)

Pages 21-45

10.34785/J018.2022.561

Mehran Rezvani; Noor al-Huda Sadat Asadi; Marzieh Rezaee

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• PDF 799.5 K

The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn

Pages 46-61

10.34785/J018.2022.492

Omid Mahdieh; Reza Pirayesh; Minoo Baboli

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• PDF 827.19 K

Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries)

Pages 62-83

10.34785/J018.2022.790

Mohsen Nazari; Mohammad Ali Shah Hoseini; Atefeh Hesaraki; Mehrshad Nazari

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• PDF 579.21 K

Online Customer Experience model in times of Covid19

Pages 84-106

10.34785/J018.2022.292

faezeh Mohammadi; Sina nematizadeh; seyed abbas Heydari; hosein safarzadeh

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• PDF 748.25 K

Designing a Consumer Behavior Management Framework in the Prevalence of Worldwide Pandemics (Case Study: Covid 19)

Pages 107-131

10.34785/J018.2022.625

Abbas Abbasi; Leyla Hatami

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• PDF 1004.3 K

Rules Governing the Behavioral Intentions of Instagram Users to Participate in Marketing Crowdsourcing Contest based on the Ruff Set Theory (Case study: Motosel consumers)

Pages 132-159

10.34785/J018.2022.703

nasrin mahavarpour; Masoume Hoseinzade Shahri; neda abdolvand; mohammad ali babaei

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• PDF 980.75 K

The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks

Pages 160-190

10.34785/J018.2022.682

Zohreh Dehdashti Shahrikh; Mohammad Tabesh Moghadam; sajjad fatah naserabad

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• PDF 943.06 K

Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis

Pages 191-214

10.34785/J018.2022.760

Seyed Habib Moosavi Rashedi; Vahid Makkizadeh; Esmail Hassanpour

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• PDF 685.27 K

Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran

Pages 215-232

10.34785/J018.2022.115

Mohammad Khorasani; Hassanali aghajani; Abdolhamid Safaei Ghadikolaei; Hamidreza Fallah Lajimi

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Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz (

Pages 233-250

10.34785/J018.2022.520

seyed fathollah Amiri Aghdaie; Leila Torki; Moein Naderi

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Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry

Pages 251-279

10.34785/J018.2022.379

Moslem Omidi; Mohammad Aidi; yasan allah pourashraf

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Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis

Pages 280-306

10.34785/J018.2022.673

Masumeh Khalilzadeh Talatapeh; Vahid Nasehifar; Tohfeh Ghobadi Lamuki; Ali Asghari Sarem

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• PDF 767.59 K