Editor's note

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The Effect of Light on Reaction of Food Customers Based on Neuromarketing

Pages 1-21

10.34785/J018.2021.932

Abbas Shahnavazi; Mahdi Homayounfar; Mehdi Fadaei; Shahin Shabani

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Analyzing Customers' Behaviors with Approach of Measuring Visual Attention of Users to Websites Banner Advertising

Pages 22-37

10.34785/J018.2021.489

Masoud Keimasi; Mozhde Khoshnevis

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• PDF 1.1 M

The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach

Pages 38-58

10.35066/J040.2019.345

Mohammad Hossein Marvi; Morteza Maleki MinBasRazgah; Azim Zarei; Golnar Shojaei

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• PDF 934.18 K

The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants)

Pages 59-84

10.35066/J040.2019.301

Edris Mahmoodi; Seyede Zahra Salari; hatam khalilipour; Marzieh Hosseini Sarteshnizi

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• PDF 654.18 K

Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products)

Pages 85-104

10.35066/J040.2019.115

Mona Kardani Malekinezhad; Alireza Khorakian; fariborz rahimnia

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• PDF 1.28 M

Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach

Pages 105-132

10.35066/J040.2019.918

HOSSEIN BALOUCHI; Majid Nematolahi

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• PDF 859.06 K

Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry

Pages 133-157

10.35066/J040.2019.106

Saman Sheikhesmaeili; Seyed Kamran Nourbakhsh; seyedabbas hedari

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• PDF 771.62 K

Prerequisites for the Development of Smart Consumption Behavior

Pages 158-173

10.35066/J040.2019.472

yousef mohamadifar; hadis pourjamshidi

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• PDF 759.24 K