.

Pages 1-1

• View Article

Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System

Pages 1-16

10.34785/J018.2021.281

Hamidreza Nezhadali Lafmejani; Hamidreza irani; touraj karimi; Morteza Soltani; ahmad saffar

• View Article
• PDF 986.64 K

Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions

Pages 17-32

10.34785/J018.2021.266

Mohammad Taghi Saeedi; Mohammad Ali Nazari; Farshad Fatemi

• View Article
• PDF 925.65 K

The phenomenology of perceived value by shopping centers and malls’ browsers

Pages 33-56

10.34785/J018.2021.676

shirin khosrozadeh; Kambiz Heidarzadeh; Mohammad Ali Abdolvand; Mohsen Khonsiavash

• View Article
• PDF 909.21 K

Promoting the competitiveness of pharmaceutical companies; explaining strategies to increase market share and consumer welfare

Pages 57-78

10.34785/J018.2021.852

seyed najmeddin mousavi; Amir Ghafourian shagerdi; ali shariat nejad

• View Article
• PDF 868.47 K

Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous

Pages 79-99

10.34785/J018.2021.974

Abdul Hamid Zeytoonli; Nemata Allah Sodi

• View Article
• PDF 1010.35 K

Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement

Pages 100-116

10.34785/J018.2021.971

Mohammad Nazaripour; Farzad Ravand

• View Article
• PDF 825.26 K

The role of social media storytelling power in the development of Qeshm Island tourism destination

Pages 117-139

10.34785/J018.2021.630

Armin Goli; Ali Gholipoor Soleimani; Narges Delafrooz

• View Article
• PDF 873.85 K

Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study

Pages 140-171

10.34785/J018.2021.386

Shima Azima; Pejman Jafari; Ali Motie Nasrabadi; Negar Sammaknejad

• View Article
• PDF 1002.79 K

Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach

Pages 172-198

10.34785/J018.2021.734

Faezeh Abbasi; Vahid Nasehifar; Tohfeh Ghobadi lamoki; Mostafa Rezaie rad

• View Article
• PDF 777.18 K

Social media marketing and consumer buying intentions; mediation of brand Image and awareness

Pages 199-220

10.34785/J018.2021.772

Naser Seifollahi; Nader Eskandari

• View Article
• PDF 809.48 K