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Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach

Pages 1-31

10.34785/J018.2021.812

Mahyar Mohaghegh Montazeri; Mohsen Akbari; Mostafa Ebrahimpour Azbari

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• PDF 1.23 M

Designing and validating an online marketing-based commercial soft technology model

Pages 32-47

10.34785/J018.2021.235

farzad sadeghi; rasol sanavifard; fakhredin maroofi; ali hamidizadeh

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• PDF 1.07 M

Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y

Pages 48-73

10.34785/J018.2021.178

Farnaz Badiei; Hormoz Mehrani; Hossein Didehkhani; Roohalla Samiee

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• PDF 1.1 M

The Entrepreneurial Marketing Pattern in Handicrafts: Using the Grounded Theory

Pages 74-91

10.34785/J018.2021.260

abdolbaset moradzadeh; nour mohammad yaghoubi; jila safoora

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• PDF 903.83 K

Modeling the Impact of Corona Outbreak on Acceptance and Development of Digital Banking

Pages 92-113

10.34785/J018.2021.331

Vahid Shahabi; adel azar; farshad faeezi; mir feiz fallah shams

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• PDF 1.35 M

Design of Conceptual Model for Product Disposition using Repertory Grid Approach

Pages 114-137

10.34785/J018.2021.159

hamed ghobakhloo; elham faridchehr; mahmood ahmadi sharif; nader gharib navaz

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• PDF 952.31 K

Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach

Pages 138-155

10.34785/J018.2021.885

Mohammad Saffari; Mohammad Mehdi Poursaeed; AliAkbar Niknafs

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• PDF 735.55 K

The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj

Pages 156-175

10.34785/J018.2021.359

Marziyeh Dehghanizadeh; Zahra Akbari pour

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• PDF 762.61 K

Designing a model to improve the attitude of customers to organic food products in Iran

Pages 176-199

10.34785/J018.2021.828

Hadi Khaerolahi; Samad Aali; hoshankh Taghizadeh

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• PDF 842 K

Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance)

Pages 200-215

10.34785/J018.2021.308

Pari Ahadi; Fatemeh Saberian

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• PDF 544.83 K