نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار، بخش مدیریت، دانشکده مدیریت و اقتصاد، دانشگاه شهید باهنر کرمان، کرمان، ایران
2 بخش مدیریت/دانشکده مدیریت و اقتصاد/دانشگاه شهید باهنر کرمان/کرمان/ایران
3 دانش آموخته دانشگاه جیرفت/کرمان/ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Purpose: This research aims to investigate the factors affecting the non-compulsory purchase.
Design/Method/Approach: This research is descriptive-causal in terms of method. The statistical population of the research consisted of customers of chain retail stores in Kerman province. The random sampling method was simple. According to the table, the accepted sample size was at least 384, of which 586 people participated in the present study. The data collection tool was a standard research questionnaire. The validity of the questionnaire was evaluated through content and construct validity using convergent and divergent validity and reliability using Cronbach's alpha and combined reliability. Finally, the data was analyzed in SPSS and PLS3 software.
Findings: This research shows that religiosity affects materialism and hedonism. Also, materialism affects the pleasure-seeking motive and compulsive buying, and finally, the hedonistic motive affects the compulsive buying.
Results: The results showed that the effect of materialism in the aggravation of compulsive buying disorder is visible, as a result, in order to control these factors, the factors that affect materialism in many people and the factors that have a negative effect on materialism are considered. For this purpose, strengthening the religiosity of the people of the society and educating and promoting a life away from luxury and aristocracy can be in the direction of the culture of reducing and reducing the behavior of forced purchases in the society.
کلیدواژه‌ها [English]
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