حقیقینسب، منیژه؛ احدی، پری و حقدادی، الهام (1399). تأثیر پیوندهای اجتماعی بر پاسخ مصرفکنندگان به تبلیغات در شبکههای اجتماعی. مطالعات رفتار مصرفکننده، 7(1)، 22-46.
خیلنژاد، حمید (1390). بررسی تأثیر کشور مبدأ بر تصمیم خرید مصرفکننده: پیمایشی بر دانشجویان دانشگاه تهران. کارشناسی ارشد، پردیس فارابی، دانشگاه تهران.
داناییفرد، حسن و مظفری، زینب (1387) .ارتقاء روایی و پایایی در پژوهشهای کیفی مدیریتی :تأملی بر استراتژیهای ممیزی پژوهشی. پژوهشهای مدیریت، 1 (1)، 162-131
داناییفرد، حسن و اسلامی، آذر (1390). کاربرد استراتژی پژوهشی نظریه دادهبنیاد در عمل: ساخت نظریه بیتفاوتی سازمانی. تهران: انتشارات دانشگاه امام صادق.
رنجبریان، بهرام؛ شفیعی، مرتضی و معینی حسین (1389). تأثیر وجهه سازمان و رضایت مشتری بر وفاداری مشتری (رستورانها در شهر اصفهان). راهبردهای بازرگانی، 8 (44)، 338-327.
سنجرینادر، بهزاد؛ یاراحمدی، فتانه و بلوچی، حسین (1399). بررسی تأثیر جامعه برند مبتنی بر شبکههای اجتماعی بر بشارت برند از طریق تقویت اعتماد به برند. مطالعات رفتار مصرفکننده، 7 (2)، 24-47.
سهرابییورتچی، بابک؛ خلیلیجعفرآباد، احمد؛ ونکی، امیرسالار؛ محمدزادهقاضیجهان، آزاده (۱۳۹۸). ارائه یک مدل با هدف پشتیبانی تصمیم جهت انتخاب اثر بخش افراد تأثیرگذار در کمپینهای بازاریابی در شبکه اجتماعی اینستاگرام.
راهبردهای بازرگانی، 16 (14)، 181-200.
محمدپور، احمد (1397). ضدروش. چاپ اول، تهران: نشر لوگوس.
ملکی، نگین؛ نوروزی، حسین و سمیعی، محمد (1399). تبیین عوامل تأثیرگذار در انتخاب افراد تأثیرگذار در اینستاگرام توسط شرکتهای کوچک و متوسط (مطالعه موردی: شرکتهای لوازم آرایشی و بهداشتی). ششمین کنفرانس ملی پژوهشهای کاربردی در مدیریت، حسابداری و اقتصاد سالم در بانک، بورس و بیمه، تهران.
میرکی، محمود؛ یکتایار، مظفر و اسماعیلی، نرگس (1399). نقش ارتباطات بازاریابی یکپارچه در دلبستگی عاطفی به برند و رفتار مصرفکنندگان. مطالعات رفتار مصرفکننده، 7(2)، 199-215.
References
Alves, Helena, Cristina Fernandes, and Mário Raposo. "Social media marketing: a literature review and implications." Psychology & Marketing 33.12 (2016): 1029-1038.
Balabanis, G., & Siamagka, N. T. (2017). Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin. International Marketing Review, 34(2), 166-182
Barker, S. )2016(. Reaching the Masses: The Secret Guide To Instagram Influencer Marketing. Business.com. Carlsbad.
Batjargal, B. (2010). Network dynamics and new ventures in China: A longitudinal study. Entrepreneurship and Regional Development, 22(2), 139-153.
Biaudet, S. (2017). Influencer marketing as a marketing tool: The process of creating an Influencer Marketing Campaign on Instagram.. (Master’s Thesis). Yrkeshogskdan Arcada.
Dalstam, M., Nordlöf, H., & Holmgren, D. (2018). The NA-KD Truth About Influencer Marketing: Exploring influencer marketing through integrated marketing communication and the influencer’s role in strengthening a brand.
Brown, D., & Fiorella, S. (2013). Influence marketing: How to create, manage, and measure brand influencers in social media marketing. Que Publishing.
Chae, J. (2018). Explaining females’ envy toward social media influencers. Media Psychology, 21(2), 246-262.
Cheung, C. M., Xiao, B. S., & Liu, I. L. (2014). Do actions speak louder than voices? The signaling role of social information cues in influencing consumer purchase decisions. Decision Support Systems, 65, 50-58.
Danaeifard. H., & Mozafari, Z. (2008). Promoting reliability and validity in managerial qualitative research: research audit strategy, Management, Research Journal. (in Persian)
Danaeifard, H., & Eslami, A. (2010). Discovering Theory of Organizational Indifference: A Grounded Theory Strategy, European Journal of Scientific Research, 40 (3), 450-460. (in Persian)
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International journal of advertising, 36(5), 798-828.
Forret, M. L., & Dougherty, T. W. (2004). Networking behaviors and career outcomes: differences for men and women?. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 25(3), 419-437.
Freberg, K., Palenchar, M. J., & Veil, S. R. (2013). Managing and sharing H1N1 crisis information using social media bookmarking services. Public relations review, 39(3), 178-184.
Glucksman, M. (2017). The rise of social media influencer marketing on lifestyle branding: A case study of Lucie Fink. Elon Journal of undergraduate research in communications, 8(2), 77-87.
Haapasalmi, J. (2017). Advertiser Perception of Influencer Marketing: How do advertisers see the now and the future of influencer marketing in Finland?.
Haghighi Nasab, M., Ahadi, P., & Haghdadi, E. (2020). The impact of Social bonds on consumer responses to advertising on social networks. Consumer Behavior Studies Journal, 7 (1), 22-46. (in Persian)
Hall, J. (2016). The influencer marketing gold rush is coming: Are you prepared. Forber [Mensaje en un blog]. Recuperado de: https://www. forbes. com/sites/johnhall/2016/04/17/the-influencer-marketing-gold-rush-is-coming-are-you-prepared.
Hamilton, M. (2017). Five benefits social media influencers bring to smes. Startup.Retrieved from http://www.arabianbusiness.com/five-benefits-social-media-influencersbring-smes-670347.html
Hearn, A., & Schoenhoff, S. (2016). From celebrity to influencer. A companion to celebrity, 194-212.
Jerslev, A. (2016). Media times| in the time of the microcelebrity: celebrification and the YouTuber Zoella. International journal of communication, 10, 19.
Kapitan, S., & Silvera, D. H. (2016). From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness. Marketing Letters, 27(3), 553-567.
Kembau, A., & Mekel, P. A. (2014). Reference groups, family, roles and status on young consumer bahvior towards purchase intentions of luxury fashion brands. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2(2), 1169-1179
Khamis, S., Ang, L., & Welling, R. (2017). Self-branding,‘micro-celebrity’and the rise of social media influencers. Celebrity studies, 8(2), 191-208.
Kheylnejad, H. (2011) .Investigating the impact of the country of origin on the consumer purchasing decision.A Survey at University of Tehran, MSc, College of Farabi, University of Tehran. (in Persian)
Kirkpatrick, D. (2016). Influencer marketing spurs 11 times the ROI over traditional tactics: Study. Marketing Dive, 6.
Klaassen, T. J. H. (2016). How do SMEs attract new Customers to Sustain Future Business growth?: An exploratory study into acquisition practices of small companies (Master's thesis, University of Twente).
Leaver, Cat. (2016). Bloggers and vloggers: The role of the influencer”. After Digital. 4
Lin, H. C., Bruning, P. F., & Swarna, H. (2018). Using online opinion leaders to promote the hedonic and utilitarian value of products and services. Business horizons, 61(3), 431-442.
Maleki, N., & Norouzi, H., & Samiei, M. (2021), Explaining the influential factors in selecting influential people on Instagram by small and medium companies (Case study: Cosmetic companies), Sixth National Conference on Applied Research in Management, Healthy Accounting and Economy in Banking, Stock Exchange and Insurance, Tehran. (in Persian)
Miraki, M., Yektayar, M., & Esmailie, N. (2020). The Role of Integrated Marketing Communications in Brand Emotional Attachment and Consumers' Behavior. Consumer Behavior Studies Journal, 7 (2), 199-215. (in Persian)
Mohammadpour, A. (2018). Counter-Method. First Edition. Tehran: Logos Publication. (in Persian)
Morin, R. (2016). The rise of niche and micro-influencers. Maximize Social Business.
Nanji, A. (2017). The most popular social network with micro-influencers. Accessed online (March 2, 2017)
Nejad, M. G., Sherrell, D. L., & Babakus, E. (2014). Influentials and influence mechanisms in new product diffusion: an integrative review. Journal of Marketing Theory and Practice, 22(2), 185-208.
Pang, A., Yingzhi Tan, E., Song-Qi Lim, R., Yue-Ming Kwan, T., & Bhardwaj Lakhanpal, P. (2016). Building effective relations with social media influencers in Singapore. Media Asia, 43(1), 56-68.
Pickton, D.W., & Broderick, A. (2001). Integrated Marketing Communication,Harlow, Pearson Education 4.
Ranjbarian, B., Moeini, H., & Shafei, M .(2010). The Impact of Organizational Reputation and Customer Satisfaction on Customer Loyalty (Restaurants in Isfahan). Journal of Business Strategies, 8 (44), 327-338. (in Persian)
Sammis, K., Lincoln, C., Pomponi, S., Ng, J., Gassman Rodriquez, E., & Zhou, J. (2015). Influencer Marketing for Dummies. Hoboken, New Jersey: Wiley.
Sanjari Nader, B., Yarahmadi, F., & Baluchi, H. (2020). The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust. Consumer Behavior Studies Journal, 7 (2), 24-47. (in Persian)
Seleim, A., & Bontis, N. (2009). The relationship betweenculture and corruption”:a cross-national study, Journal of Intellectual Capital, January 2009
Siamagka, N. T., & Balabanis, G. (2015). Revisiting consumer ethnocentrism: review, reconceptualization, and empirical testing. Journal of International Marketing, 23(3), 66-86.
Sohrabi, B. , Khalili Jafarabad, A. , Vanaki, A.S. & Mohammadzadeh Ghazijahan, A.(2019). Providing a model to support the decision to select the most influential influencer in marketing campaigns on the Instagram social network. Journal of Business Strategies, 16 (14), 181-200. (in Persian)
Song, S., & Yoo, M. (2016). The role of social media during the pre-purchasing stage. Journal of Hospitality and Tourism Technology., 7(1), 84-99.
Stokes, C. (2017). Social Influencers: The Psychology Behind Great Influencer Marketing. Accessible: https://pmyb.co.uk/social-influencers-psychology/ , 5.5.2018.
Strauss, A., & Corbin, J. (1990). Basics of qualitative research. Sage publications.