پاشنگ، حبیبه؛ ملک شاهکوهی، جواد و عمادی، مصطفی (1390). بهکارگیری تکنیکهای دادهکاوی در تحلیل سبد خرید مشتری. اولین همایش منطقهای رویکردهای نوین در مهندسی کامپیوتر و فناوری اطلاعات.
سیفاللهی، ناصر و اسکندری، نادر (1400). بازاریابی رسانههای اجتماعی و قصد خرید مصرفکننده؛ واسطهگری تصویر و آگاهی برند. مطالعات رفتار مصرفکننده، 8(3)، 199- 220.
عاملی، محمد (1392). معرفیeCRM و بررسی نقش و اهمیت آن در بازاریابی رابطهمند و مدیریت ارتباط با مشتریان در صنعت بیمه. صص 13-22
عظیما، شیما؛ جعفری، پژمان؛ مطیع نصرآبادی، علی و سماکنژاد، نگار (1400). ارزیابی واکنشهای احساسی، شناختی و رفتاری مصرف کنندگان نسبت به محرکهای نوستالژی موجود در تبلیغات: مطالعهای با رویکرد ترکیبی. مطالعات رفتار مصرفکننده، 8(3)، 140- 171.
ملاشجاعی، عیسی (1392). نقش سیستمهای اطلاعاتی جغرافیایی و انبار داده در مدیریت ارتباط با مشتریان بانکی. کنفرانس ملی توسعه مدیریت پولی و بانکی. 10-15
Ahn, H., Ahn, J., & Kim, D. (2010). Facilitating cross-selling in a mobile telecom market to develpe customer classification model based on hybrid data mining techniques.
Expert Systems with Applications, 38(5), 5005-5012.
A.kamakura, W., Wedel, M., de Rosa, F., & Mazzon, J. (2003). Cross selling through database marketing :a mixed data factor analyzer for data augmentation and prediction. International Journal of Research in marketing, 20(1), 45-65.
Ameli, M., & Ayubi-Mobarhan, H. (2012). Introducing eCRM and examining its role and importance in relationship marketing and customer relationship management in the insurance industry.
The first specialized conference and exhibition of electronic insurance, Tehran,
https://civilica.com/doc/118548 (in Persian).
Azima, S., Jafari, P., Motie Nasrabadi, A., & Sammaknejad, N. (2021). Evaluating Consumers' Emotional, Cognitive, and Behavioral Responses to Nostalgic Stimuli in Advertising: A Mix Method Study. Consumer Behavior Studies Journal, 8 (3), 140-171(in Persian).
Blattberg, R.C., Kim, B.-D., & Neslin, S. A. (2008). Database marketing: analysing and managing customers. New York: Springer.
Bolourian Tehrani, M. (2004). Sales, strategic planning and professional selling skills.Tehran: Commercial Publishing Company (in Persian).
Fasli, M. & Kovalchuk, Y. (2011). Learning approaches for developing successful seller strategies in dynamic supply chain management. Information Sciences, 181(16), 3411-3426.
Grabowska, J. (2013). Significance of database marketing in the process of target segments identification & service. Problems of managemnet in the 21st century, 6, 40-47.
Hughes, T. (1992). The customer database: cross selling retail financial services. International journal of bank marketing, 10(7), 11-16.
Lau, K.-n., Chow, H., & Liu, C. (2003). A database approach to cross_selling in the banking industry: practices, strategies and challenges. Database marketing & customer strategy management, 11(3), 216-236.
Li, S., Sun, B., & L.Montgomery, A. (2011). Cross selling the right product to the right customer at the right time. Journal of Marketing Research, 48(4), 683-700.
Mollashojayi, E. (2014). The role of GIS and DATAMINING geographic information systems in managing the relationship with BCRM banking customers.
First National Conference on Monetary and Banking Management Development, Tehran,
https://civilica.com/doc/244775 (in Persian).
Pashang, H., Malek-Shahkoohi, J., & Emadi, M. (2012). Applying data mining techniques in customer shopping cart analysis. The first regional conference on new approaches in computer engineering and information technology, Rudsar,
https://civilica.com/doc/120004 (in Persian).
Peltier, J., Schibrowsky, J., Davis, J.,
Schultz, D. (2002). Interactive psychographics: cross selling in the banking industry.
Journal of advertising research,
42(2), 7-18.
Seifollahi, N., & Eskandari, N. (2021). Social media marketing and consumer buying intent; Image mediation and brand awareness. Consumer behavior studies, 8(3), 199- 220. (in Persian).
Salazar, M., Harrison, T., & Ansell, J. (2007). An Approach for the identification of cross-sell and up sell opportunities using financial services customer database. Journal of financial services marketing, 12(2), 115-131.
Vyas, R. S., & Math, N. (2006). A comparative study of cross-selling practices in public and private sector banks in India. Journal of Financial Services Marketing, 10(4), 123-134.
Vyas, R. S. (2008). A Study of customers ' perception of cross-selling: using a grounded theory approach. Indian Institude of Management Bangalore Management Review, 20(2), 149-157.