کاتلر،
فیلیپ و فرناندو تریاس، دبس. ( 1396). بازاریابی خلاق"روشهای نوین کشف ایدههای راهگشا". ترجمه امید آبدار. اصفهان، چاپ چهارم،
انتشارات آموخته.
مصلحشیرازی، علینقی؛ محمدی، علی؛ علیمحمدلو، مسلم و صفائی، بهزاد. (1397). ارائه مدل سیستم اشاعه فناوری نرم تجاری در صنعت نفت ایران. فصلنامه مدیریت توسعه فناوری. ٦ (3)، 41-70.
مصلحشیرازی، علینقی و نظری، محمد. (1395). طراحی مدل انتقال فناوری نرم تجاری با رویکرد برنامهریزی تعاملی (موردکاوی: بنگاههایکوچک و متوسط شهرک صنعتی آققلا). رساله دکتری مدیریت سیستمها، دانشگاه شیراز.
مصلحشیرازی، علینقی؛ محمدی، علی؛ عباسی، عباس و نظری، محمد. (1395). مروری بر فناوری نرم تجاری و مدلهای انتقال فناوری نرم تجاری. کنفرانس بین المللی علم و تکنولوژی، ترکیه، 15-1.
جامیپور، مونا؛ طالاری، محمد و بهادری، مهناز. (1398). طراحی چارچوب مدیریت تجربه مشتری در تجارت اجتماعی: رویکرد آمیخته. مطالعات رفتار مصرفکننده، 6 (2)، 46-67.
محمدیفر، یوسف و پورجمشیدی، حدیث. (1400). پیشایندهای توسعه رفتار مصرف هوشمندانه. مطالعات رفتار مصرفکننده، 8 (1)، 158-173.
Baum, D., S, Martin., F, Johann., & T, Carina. (2019). The impact of social media campaigns on the success of new product introductions. Journal of Retailing and Consumer Services, 50, 289-297.
Blunch, Niels. (2012). Introduction to structural equation modeling using IBM SPSS statistics and AMOS.Sage.
Botchie, D., S, David., and B, Jianxing. (2018). A comparative study of appropriateness and mechanisms of hard and soft technologies transfer.Technological Forecasting and Social Change, 131, 214-226.
Chaffey, Dave., and Pier, Smith. 2017.Digital marketing excellence: planning, optimizing and integrating online marketing.Fifth Edition, Taylor & Francis Group .
De ,P .Patrick., V,T, Sofie., and H, Chirstian. (2018). Digital marketing strategies, online reviews and hotel performance.International Journal of Hospitality Management, 72, 47-55.
Haryani, Sharda., and Motwani, Bharti. (2015). Discriminant model for online viral marketing influencing consumers behavioural intention.Pacific science review B: Humanities and social sciences, 1, 49-56.
Jami pour, M.,Talari, M., & Bahadori, M. )2019). Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach.[ Consumer Behavior Studies Journal, 6 (2), 46-67.[ in persain].
Jayaram, D., M, Ajay K., and M, Lalita A.( 2015). Effective use of customer analytics, digital campaigns and mobile applications. Journal of Economics, Finance and Administrative Science, 39, 118-132.
Jensen, Louhse, A and Marion,N, Allen. (1996). Meta-Synthesis of Qualitative Findings, Qualitative Health Research, 6 (4), 553-560.
Jin, Zhouying. (2005). "Global Technological Change; From Hard Technology to Soft Technology", Translated by Kelvin W. Willoughby, Bristol, UK.( 2005). Chapter 3.
Jin. Zhoying. (2004). Service Innovation and Social Resource,China Financial & Economic Publishing House, Beijing.
Kotler, Filip. Trias De Bes, F. ( 2013). Creative marketing, translated by Abdar, O. Amokhtehpublications. 1st vol. Isfahan. ,[in Persian].
Kharat, A., T, Shital, V., and C, Rahul. (2020). Importance of Online Marketing on Integrated Marketing Communication.Studies in Indian Place Names,Vol 40 No27, 620-626.
Kingsnorth, Simon. (2019). Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.
Liberti, Jose. Maria., and Petersen, Mitchell A. (2019). Information: Hard and soft. Review of Corporate Finance Studies, Vol 8 No1, 1-41.
Liu, F., T, Zhichao., and Z, Xue, Hui. (2019). The Application Research of Soft Starting Technology in Marine LED Lighting System.In (2019). IEEE International Conference on Mechatronics and Automation (ICMA) (pp. 2105-2110).IEEE.
Mackey, T., K, Janani., K, Josh., K, Ella., and G, Rashmi. (2018). Solution to detect, classify, and report illicit online marketing and sales of controlled substances via Twitter: using machine learning and web forensics to combat digital opioid access. Journal of medical Internet research,Vol 20 No 4, e10029.
Morehouse,Richard,E.,and Pamela,,Mayhut. (2002). Beginning Qualitative Research:A Philosophical and Practical Guide: Routledge.
Moslehshirazi A., Mohammadi, A., Alimohammadloo, M. Safaei, B. (2018). Presentation a SystemModel for the Promotion of Commercial Soft Technology in the Iranian Oil Industry, Quarterly of Technology Development Management. Volume 6. 3rd No. Autumn (2018). p 41-70,[in Persian].
Moslehshirazi, A. Nazari, M. (2016). Designing a Commercial Soft Technology TransferModel with an Interactive Planning Approach (Case Study: Small and Medium Enterprises of AqQala Industrial Township). Ph.D. thesis on System Management, Shiraz University,[Persian].
MoslehShirazi, A., Mohammadi, A., Abasi, A., & Nazari, M. (2016). A Review of Soft Commercial Technology and Commercial Soft Technology Transmission Models. International Conference on Technology andScience, Turkey. 1-15,[in Persian].
Mohamadi,Y.,Pour jamshidi, H.,(2021). Prerequisites for the Development of Smart Consumption Behavior., Consumer Behavior Studies Journal, 2021, Vol. 8, No.1, pp. 158-173. [in Persian].
Najm al-Sha'a, Z. SeyyedMohammadamin, F. (2014). The Effect of Technology on Marketing, National Conference on Management and Information Technology, Tehran, Bartar Service Company. P 1-10,[in Persian].
Opreana, Alin., and Vinerean, Simona. (2015). A new development in online marketing: Introducing digital inbound marketing. Expert Journal of Marketing, Vol 3No1,P,29-34.
Pelsmacker, P. D., Tilburg, S. V., Holthof, C. (2018). Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management 72 (2018) 47–55.
Raja, Selvi, K., and Thomas, Rincy,V. (2020). Challenges and Opportunities in Online Marketing.Our Heritage, Vol68 No30, 6239-6245.
Ramayah, Thurasamy. (2013). Determinants of technology adoption among Malaysian SMEs: An IDT perspective. Journal of Information and Communication Technology,Vol 12, 103-119.
Reid, Dan, R. and Sanders, Nada, R. (2019). Operations management: an integrated approach. John Wiley & Sons.
Rogers, Everett, M. (2010). Diffusion of innovations.A Division of Simon and Schuster Inc.5th Edition.Free Press New York.
Sekaran, Uma., and Bougie, Roger. (2016). Research methods for business: A skill Building Approch,7 th Editon,wiley.
Walsh, G., D, Alexander., and K, Thomas. (2020). Online-Marketing.In Marketing (pp. 535-569). Springer Gabler, Berlin, Heidelberg.
Wilson, Victor., and Makau, Chirstpher. (2018). Online marketing use: small and medium enterprises (SMEs) experience from Kenya. Orsea Journal, Vol7 No2.P 63-77.