References
Aaker, J. L., & Lee, A. Y. (2001). “I” seek pleasures and “we” avoid pains: The role of self-regulatory goals in information processing and persuasion. Journal of Consumer Research, 28(1), 33-49.
Aaker, J. L., & Lee, A. Y. (2006). Understanding regulatory fit. Journal of marketing research, 43(1), 15-19.
Abidova, A., Silva, P. A. D., & Moreira, S. (2020). Accuracy of patients’ waiting time perceptions in the emergency department. Academic Emergency Medicine.
Amiri Aghdaie, S. F., Torki, L., & Naderi, M. (2022). Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz. Consumer Behavior Studies Journal, 8(4), 233-250. (In Persian)
Antonides, G., Verhoef, P. C., & Van Aalst, M. (2002). Consumer perception and evaluation of waiting time: A field experiment. Journal of consumer psychology, 12(3), 193-202.
Avnet, T., & Higgins, E. T. (2006). How regulatory fit affects value in consumer choices and opinions. Journal of Marketing research, 43(1), 1-10.
Babaee Zakilaki, A., Mazloomi, N., & Hasan Tehrani Nejad, A. (2006). Identifyinag and evaluating factors influencing customers’ percieved waiting time in Iran Khodro’s insurance services. Jounral of Insurance Research, 22(1). (In Persian)
Bailey, N., & Areni, C. S. (2006). When a few minutes sound like a lifetime: Does atmospheric music expand or contract perceived time?. Journal of Retailing, 82(3), 189-202.
Bendoly, E., van Wezel, W., & Bachrach, D. G. (Eds.). (2015). The handbook of behavioral operations management: Social and psychological dynamics in production and service settings. Oxford University Press.
Bielen, F., & Demoulin, N. (2007). Waiting time influence on the satisfaction‐loyalty relationship in services. Managing Service Quality: An International Journal.
Bilgili, B., Ozkul, E., & Koc, E. (2020). The influence of colour of lighting on customers’ waiting time perceptions. Total Quality Management & Business Excellence, 31(9-10), 1098-1111.
Cameron, M. A., Baker, J., Peterson, M., & Braunsberger, K. (2003). The effects of music, wait-length evaluation, and mood on a low-cost wait experience. Journal of Business Research, 56(6), 421-430.
Cao, H., & Hu, X. (2018, April). A research on motion design for APP’s loading pages based on time perception. In AIP Conference Proceedings (Vol. 1955, No. 1, p. 040075). AIP Publishing LLC.
Cesario, J., Grant, H., & Higgins, E. T. (2004). Regulatory fit and persuasion: Transfer from" feeling right.". Journal of personality and social psychology, 86(3), 388.
Cesario, J., Higgins, E. T., & Scholer, A. A. (2008). Regulatory fit and persuasion: Basic principles and remaining questions. Social and Personality Psychology Compass, 2(1), 444-463.
Donohue, K., Katok, E., & Leider, S. (Eds.). (2019). The Handbook of Behavioral Operations. John Wiley & Sons Inc.
Donohue, K., Özer, Ö., & Zheng, Y. (2020). Behavioral operations: Past, present, and future. Manufacturing & Service Operations Management, 22(1), 191-202.
Fitzsimmons, J. A., & Fitzsimmons, M. J. (2004). Service management: Operations, strategy, and information technology. Irwin/McGraw-Hill.
Förster, J., Higgins, E. T., & Idson, L. C. (1998). Approach and avoidance strength during goal attainment: regulatory focus and the" goal looms larger" effect. Journal of personality and social psychology, 75(5), 1115.
Freitas, A. L., & Higgins, E. T. (2002). Enjoying goal-directed action: The role of regulatory fit. Psychological science, 13(1), 1-6.
Giebelhausen, M. D., Robinson, S. G., & Cronin, J. J. (2011). Worth waiting for: increasing satisfaction by making consumers wait. Journal of the Academy of Marketing Science, 39(6), 889-905.
Gillam, G., Simmons, K., Stevenson, D., & Weiss, E. (2014). Line, line, everywhere a line: Cultural considerations for waiting-line managers. Business Horizons, 57(4), 533-539.
Gorman, C. A., Meriac, J. P., Overstreet, B. L., Apodaca, S., McIntyre, A. L., Park, P., & Godbey, J. N. (2012). A meta-analysis of the regulatory focus nomological network: Work-related antecedents and consequences. Journal of Vocational Behavior, 80(1), 160-172.
Hanke, S., Rohmann, E., & Förster, J. (2019). Regulatory focus and regulatory mode–keys to narcissists'(lack of) life satisfaction?. Personality and Individual Differences, 138, 109-116.
Higgins, E. T. (1997). Beyond pleasure and pain. American psychologist, 52(12), 1280.
Higgins, E. T. (2000). Making a good decision: value from fit. American psychologist, 55(11), 1217.
Higgins, E. T. (2005). Value from regulatory fit. Current directions in psychological science, 14(4), 209-213.
Higgins, E. T., & Pinelli, F. (2020). Regulatory focus and fit effects in organizations. Annual Review of Organizational Psychology and Organizational Behavior, 7, 25-48.
Hsu, C. L., Wu, C. C., & Chen, M. C. (2013). An empirical analysis of the antecedents of e-satisfaction and e-loyalty: focusing on the role of flow and its antecedents. Information Systems and e-Business Management, 11(2), 287-311.
Hui, M. K., Thakor, M. V., & Gill, R. (1998). The effect of delay type and service stage on consumers' reactions to waiting. Journal of consumer research, 24(4), 469-479.
Johnson, R. E., & Steinman, L. (2009). Use of implicit measures for organizational research: An empirical example. Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement, 41(4), 202.
Kim, D. H., & Sung, Y. (2013). Gucci versus Old Navy: Interplay of brand personality and regulatory focus in advertising persuasion. Psychology & Marketing, 30(12), 1076-1087.
Kim, K., & Zauberman, G. (2019). The effect of music tempo on consumer impatience in intertemporal decisions. European Journal of Marketing.
Kim, S. E. (2018). The Effects of Metaphoric Visual, Assertive Messages, and Regulatory Focus Toward Advertisement. International Journal of Human Movement Science, 12(1), 51-59.
Kokkinou, A., & Cranage, D. A. (2013). Using self-service technology to reduce customer waiting times. International Journal of Hospitality Management, 33, 435-445.
Kuo, K. S., Chuang, S. C., Huang, M. C. J., & Wu, P. Y. (2019). Fit or not? Bringing regulatory fit into the frame on health food preferences. Asia Pacific Journal of Marketing and Logistics.
Lahap, J., Azlan, R. I., Bahri, K. A., Said, N. M., Abdullah, D., & Zain, R. A. (2018). The effect of perceived waiting time on customer’s satisfaction: A focus on fast food restaurant. International Journal of Supply Chain Management, 7(5), 259-266.
Lee, A. Y., & Aaker, J. L. (2004). Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion. Journal of personality and social psychology, 86(2), 205.
Lee, A. Y., Keller, P. A., & Sternthal, B. (2010). Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness. Journal of Consumer Research, 36(5), 735-747.
Lee, S. Y., Jung, S., Jung, H. Y., Choi, S. T., & Oh, S. (2019). Imagination matters: do consumers’ imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?. International Journal of Advertising, 38(8), 1173-1201.
Lee, W., & Lambert, C. U. (2000). Impact of waiting time on evaluation of service quality and customer satisfaction in foodservice operations. Foodservice Research International, 12(4), 241-254.
Liang, C. C. (2016). Queueing management and improving customer experience: empirical evidence regarding enjoyable queues. Journal of Consumer Marketing.
Liang, C. C. (2019). Enjoyable queuing and waiting time. Time & Society, 28(2), 543-566.
Lu, J., Liu, Z., & Fang, Z. (2016). Hedonic products for you, utilitarian products for me. Judgment & Decision Making, 11(4).
McMullen, J. S., & Zahra, S. A. (2009). Regulatory focus and executives' intentions to commit their firms to entrepreneurial action. Frontiers of Entrepreneurship Research, 26(23), 1-14.
Micu, C. C., & Chowdhury, T. G. (2010). The effect of message's regulatory focus and product type on persuasion. Journal of Marketing Theory and Practice, 18(2), 181-190.
Motyka, S., Grewal, D., Puccinelli, N. M., Roggeveen, A. L., Avnet, T., Daryanto, A., & Wetzels, M. (2014). Regulatory fit: A meta-analytic synthesis. Journal of Consumer Psychology, 24(3), 394-410.
Palawatta, T. M. B. (2015). Waiting times and defining customer satisfaction. Vidyodaya Journal of Management, 1(1).
Pàmies, M. D. M., Ryan, G., & Valverde, M. (2016). What is going on when nothing is going on? Exploring the role of the consumer in shaping waiting situations. International Journal of Consumer Studies, 40(2), 211-219.
Park, S. Y., & Morton, C. R. (2015). The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising: A construal-level theory perspective. Journal of Advertising, 44(4), 338-348.
Pentina, I., & Taylor, D. G. (2013). Regulatory focus and daily-deal message framing: are we saving or gaining with groupon?. Journal of Interactive Advertising, 13(2), 67-75.
Podsakoff, P. M., & Podsakoff, N. P. (2019). Experimental designs in management and leadership research: Strengths, limitations, and recommendations for improving publishability. The Leadership Quarterly, 30(1), 11-33.
Pomey, M. P., Forest, P. G., Sanmartin, C., De Coster, C., & Drew, M. (2010). Wait time management strategies for scheduled care: what makes them succeed?. Healthcare Policy, 5(3), 66.
Pomey, M. P., Forest, P. G., Sanmartin, C., DeCoster, C., Clavel, N., Warren, E., ... & Noseworthy, T. (2013). Toward systematic reviews to understand the determinants of wait time management success to help decision-makers and managers better manage wait times. Implementation Science, 8(1), 1-16.
Rahbar, M. & Abdavi, F. (2018). Impact of Wating time on evaluation of service quality and customers satisfaction in the area of sport services. Journal of Sport Management and Motor Behavior, 14(28), 137-154. (in Persian)
Ramanathan, S., & Dhar, S. K. (2010). The effect of sales promotions on the size and composition of the shopping basket: Regulatory compatibility from framing and temporal restrictions. Journal of Marketing Research, 47(3), 542-552.
Seyyedkobari, B., Keimasi, M., Abedi, E., & Hendijani, R. (2019). Investigating the digital experience of internet banking users using the heuristic approach. Consumer Behavior Studies Journal, 6(1), 41-62. (In Persian)
Shao, W., Grace, D., & Ross, M. (2015). Self-regulatory focus and advertising effectiveness. Marketing Intelligence & Planning.
Tan, S. M., Liew, T. W., & Gan, C. L. (2020). Motivational virtual agent in e-learning: The roles of regulatory focus and message framing. Information and Learning Sciences, 121(1/2), 37-51.
Taylor, S. A., & Baker, T. L. (1994). An assessment of the relationship between service quality and customer satisfaction in the formation of consumers' purchase intentions. Journal of retailing, 70(2), 163-178.
Uskul, A. K., Sherman, D. K., & Fitzgibbon, J. (2009). The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain-vs. loss-framed health messages. Journal of Experimental Social Psychology, 45(3), 535-541.
Wu, J. R., Lu, S. G., & Ge, Y. E. (2013). Identifying factors impacting customers’ perceived waiting time in high density passenger flow waiting areas. Procedia-Social and Behavioral Sciences, 96, 1801-1811.
Yin, C., Ma, H., Chen, Q., Gong, Y., & Shu, X. (2021). Mobile Interactivity and Perceived Waiting Time: The Role of Cognitive Absorption and Perceived Procedural Justice. Journal of Global Information Management (JGIM), 29(6), 1-20.
Zambetta, F., Raffe, W., Tamassia, M., Mueller, F. F., Li, X., Quinten, N., ... & Satterley, J. (2020). Reducing perceived waiting time in theme park queues via an augmented reality game. ACM Transactions on Computer-Human Interaction (TOCHI), 27(1), 1-30.
Zhao, G., & Pechmann, C. (2007). The impact of regulatory focus on adolescents' response to antismoking advertising campaigns. Journal of Marketing Research, 44(4), 671-687.