نوع مقاله : برگرفته از پایان نامه و رساله
نویسندگان
1 دانشیار مدیریت دولتی، دانشگاه پیام نور، تهران ، ایران
2 کارشناسی ارشد مدیریت بازرگانی دانشگاه پیام نور تهران ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Today, one of the major challenges organizations face is the quality of strategy execution and the factors that influence it. Weaknesses in internal communication can hinder the implementation of strategies, while opportunistic behaviors and destructive conflicts may further intensify these challenges.
Accordingly, the present study aims to examine the impact of internal communication orientation on the quality of strategy execution, with the moderating roles of opportunistic behavior and destructive conflict, in food industry companies located in Kermanshah. The statistical population consisted of senior managers, middle managers, and experienced staff members of these companies in 2023 (775 individuals). Using stratified random sampling, 258 questionnaires were distributed, of which 207 valid responses were analyzed. Data were collected through the questionnaire developed by Cheng & Xiu (2022), translated and localized for the Iranian context.
Data analysis was conducted using SPSS and SmartPLS. The results revealed that internal communication orientation has a positive and significant effect on the quality of strategy execution (β=0.42, p<0.01). Moreover, opportunistic behavior negatively moderates this relationship (β=-0.31, p<0.05), while destructive conflict also weakens the positive effect of communication orientation on strategy execution (β=-0.27, p<0.05).
کلیدواژهها [English]
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