نوع مقاله : برگرفته از پایان نامه و رساله
نویسندگان
1 بخش مدیریت دانشگاه شیراز، شیراز، ایران
2 گروه مدیریت دانشگاه شیراز
3 گروه مدیریت، دانشکده اقتصاد، مدیریت و علوم اجتماعی دانشگاه شیراز
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The share of children in the shopping basket and their role in family purchasing decisions underscores the importance of promoting of sustainable consumption behavior (SCB) among Generation Alpha. This study aimed to develop and evaluate a model of SCB in the consumer purchasing journey (CPJ) for Generation Alpha. Employing a mixed-methods approach, this study was conducted in two phases. In the first stage, using a systematic literature review of scientific publications and meta-synthesis method, the dimensions of SCB in the CPJ have been identified, and then, using a questionnaire, the condition of children has been evaluated from the perspective of the model. The statistical population in the qualitative stage of scientific texts and in the quantitative stage were the students of schools in Shiraz city, using convenience sampling, 149 students were included in the study. The data collection tool the quantitative part a researcher-made questionnaire, the face validity and reliability of which was confirmed based on Kuder-Richardson coefficient. The findings of the quantitative analysis show that the age of students does not have a significant effect on the dimensions of their sustainable behavior, while boys pay more attention to packaging sustainability while shopping. Also, paying attention to energy consumption in shopping and reducing waste during consumption is the lowest among students, which requires strengthening knowledge and promoting the attitude of sustainable consumption in these areas.
کلیدواژهها [English]
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