نوع مقاله : مقاله پژوهشی
نویسندگان
1 No 9 Unit 1 Zeinali St Tehran
2 دانشگاه شهید بهشتی
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Semiotics is knowledge that helps us understand and receive the world's phenomena, obtained through reading the signs of each phenomenon. Semiotics includes all readings resulting from the decoding of phenomena. In this research, we are looking for signs that turn an apartment into a luxury apartment - of course, from the perspective of its audience. In other words, we are looking for what the buyers of luxury apartments have from the signs in a luxury apartment and which elements affect their buying behavior. The research method is qualitative, and the signs of luxury apartments were decoded using the semiotic model provided by Charles Morris. Finally, ten categories of the main signs that turn an apartment into a luxury apartment from the eyes of buyers have been identified in two layers of architecture and meta-architecture and have been extensively discussed as to why these results were reached.
Keywords: Semantic reconstruction, luxury apartment, poststructuralist semiotic analysis
کلیدواژهها [English]
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