نوع مقاله : مقاله پژوهشی
نویسندگان
1 پژوهشگاه علوم انسانی و مطالعات اجتماعی جهاددانشگاهی
2 گروه جوانان و مناسبات نسلی، پژوهشگاه علوم انسانی و مطالعات اجتماعی جهاددانشگاهی
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Natural disasters, such as epidemics, have historically been the source of social changes. The COVID-19 pandemic, due to its widespread impact, accompanied by quarantine policies and reduced social interactions, has led to shifts in values and behaviors. This study examines the effect of this phenomenon on the level of online shopping and clothing purchases among three generational groups: youth, middle-aged, and elderly. The research method is a survey, and the statistical population consists of Tehran residents aged 18 and older. The sample size is 390, selected through multi-stage cluster sampling. The research results showed that online shopping significantly increased during the COVID-19 outbreak across all three generations, with the middle-aged group experiencing the most changes. Despite differences in purchasing criteria among the groups examined, the amount of clothing purchases, especially for workwear, saw a significant decrease among both young and middle-aged groups. The findings revealed that the COVID-19 pandemic had a significant impact on clothing purchasing behavior and caused behavioral changes in the youth and middle-aged groups. The middle-aged group, due to their experience and accumulated knowledge, quickly adopted the culture of online shopping, whereas the elderly group, due to their limited knowledge of internet use and resistance to change, did not experience a significant difference in online shopping behavior. It is expected that the changes seen in the youth and middle-aged groups will be sustainable and continue into the future.
کلیدواژهها [English]
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