نوع مقاله : برگرفته از پایان نامه و رساله
نویسندگان
1 گروه مدیریت بازرگانی، واحد بین المللی خرمشهر، دانشگاه آزاد اسلامی، خرمشهر، ایران.
2 گروه مدیریت بازرگانی،واحدآبادان،دانشگاه آزاداسلامی،آبادان،ایران.
3 گروه مدیریت بازرگانی،واحد بین المللی خرمشهر،دانشگاه آزاد اسلامی ،خرمشهر،ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The purpose of the current research is to develop a management model for the mental and behavioral hostility of the customers of the MODIRANKHODRO company. The statistical population of the qualitative part of the research included experts in the field of marketing as well as expert professors in the field of research, which was sampled by snowball method and continued until theoretical saturation. The software used for data analysis is MAXQDA.
The main findings of the research are presented in two sections: conceptual framework and conceptual model. In this model, the factors affecting the mental and behavioral hostility of the customers of the MODIRANKHODRO company are:"High product price, low product quality, low delivery speed (bad distribution), incompatibility of price and quality, extensive government advertising in support of Chinese car imports, consumers' influence from others, fight against poverty, negative attitude towards imperialism, ridiculed Chinese presence, destruction of Chinese cars by some people, previous bad experience of consumers, sanctioning of other car companies by the government and imitation authorities, damage to the environment, unfavorable image of the producing country, existence of domestic substitute goods, competition with foreign countries, protection of the economy internal, reduction of internal unemployment, internal job creation, increasing the internal power of the country, consumer nationalism, belief in the quality and superiority of domestic goods.
کلیدواژهها [English]
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