بلوچی، حسین (1404). شناسایی و طبقهبندی بازار مصرفکنندگان محصولات لبنی: رویکردی بر پایه بخشبندی مشتریان. تحقیقات اقتصاد و توسعه کشاورزی ایران.
بلوچی، حسین (1397). ارائه مدل از استراتژیهای رقابتی شرکت جهت انتخاب ترکیب رضایتبخش استراتژیهای بازاریابی با استفاده از سیستمهای پویا (شاهد تجربی: شرکتهای لبنی شهر مشهد)، رساله دکتری دانشگاه سمنان.
بلوچی، حسین؛ ملکیمینباشرزگاه، مرتضی؛ فیض، داود و حسنقلیپوریاسوری، طهمورث (1397). بررسی تأثیر استراتژیهای رقابتی، ادراک از محیط پویا و جهتگیری بازار بر عملکرد با تعدیلگری زیرکی بازار (مورد مطالعه صنعت لبنیات). تحقیقات اقتصاد و توسعه کشاورزی ایران، 49 (3)، 473-486.
دلدارسارونی، فاطمه؛ محمدی، حسین و کرباسی، علیرضا (1397). بررسی تأثیر آمیختههای بازاریابی بر خرید همزمان برندهای لبنیات با رویکرد لاجیت چندمتغیره. اقتصاد و توسعه کشاورزی، 32 (1)، 83-93.
سیاهسرانیکجوری، محمدعلی و بلوچی، حسین (1403). بررسی تطبیقی علائق و دلایل گرایش مصرفکنندگان به چای ایرانی و خارجی. مطالعات رفتار مصرفکننده، 11 (2)، 90-108.
فزونیاردکانی، زهرا؛ فرهادیان، همایون و پزشکیراد، غلامرضا (1396). تعیین درجه توسعهیافتگی صنایع لبنی استانهای ایران: کاربرد تکنیک تاکسونومی عددی. علوم و صنایع غذایی ایران، 14 (64)، 51-60.
محمدی، مرتضی؛ محمدی، حسین و شیخیان، افسانه (1399). عوامل اثرگذار بر سطح مصرف محصولات لبنی بومی: مطالعه موردی خانوارهای شهری در کرمانشاه. تحقیقات اقتصاد کشاورزی، 12 (1)، 131 – 146.
موحد، سیدمحمدرضا؛ زارعی، قاسم؛ باشکوه، محمد و سیفاللهی، ناصر (1403). شناسایی رفتارهای تنشزای مصرفکنندگان با استفاده از روش فراترکیب. مطالعات رفتار مصرفکننده، 11 (3)، 21-53.
Aswini, N., Ashok, K. R., Hemalatha, S., & Balasubramaniyam, P. (2021). Consumer preference towards milk products in Tamil Nadu. Asian Journal of Agricultural Extension, Economics & Sociology, 38(11), 215–223. https://doi.org/10.9734/AJAEES/2020/v38i113047
Bahety, P. K., Sarkar, S., De, T., Kumar, V., & Mittal, A. (2024). Exploring the factors influencing consumer preference toward dairy products: An empirical research. Vilakshan-XIMB Journal of Management, 21(1), 15–32.
https://doi.org/10.1108/XJM-03-2022-0062
Balouchi, H. (2018). Proposing a model of competitive strategies for companies to select a satisfactory combination of marketing strategies using dynamic systems (Case study: Dairy companies in Mashhad) (Doctoral dissertation, Semnan University). (In Persian)
Balouchi, H. (2025). Identification and classification of the dairy products consumer market: A customer segmentation approach in the dairy industry. Iranian Journal of Agricultural Economics and Development Research. Advance online publication. (In Persian)
Balouchi, H., Maleki Min Bash Razgah, M., Feiz, D., & Hasangholi Pour, T. (2018). The effect of competitive strategies, perceptions of the dynamic environment and market orientation on performance with subtle market moderation. Iranian Journal of Agricultural Economics and Development Research, 49(3), 473–486. (In Persian)
Cazacu, S., Rotsios, K., & Moshonas, G. (2014). Consumers’ purchase intentions towards water buffalo milk products (WBMPs) in the greater area of Thessaloniki, Greece. Procedia Economics and Finance, 9, 407–416. https://doi.org/10.1016/S2212-5671(14)00042-2
Cornelsen, L., Alarcon, P., Häsler, B., Amendah, D. D., Ferguson, E., Fèvre, E. M., et al. (2016). Cross-sectional study of drivers of animal-source food consumption in low-income urban areas of Nairobi, Kenya. BMC Nutrition, 2, 1–13.
https://doi.org/10.1186/s40795-016-0109-0
Deldar, F., Mohammadi, H., & Karbasi, A. (2018). The effects of marketing mix on simultaneous purchasing behavior of dairy brand products using multivariate logit approach. Journal of Agricultural Economics and Development, 32(1), 83–93. (In Persian)
Farid, M. S., Cavicchi, A., Rahman, M. M., Barua, S., Ethen, D. Z., Happy, F. A., Rasheduzzaman, M., Sharma, D., & Alam, M. J. (2023). Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior. Heliyon, 9(6), 1–11.
https://doi.org/10.1016/j.heliyon.2023.e16657
Fozouni Ardekani, Z., Farhadian, H., & Pezeshki Rad, G. R. (2016). Determine the degree of dairy industry development in Iranian provinces using numerical taxonomy technique. Iranian Journal of Food Science and Technology (FSCT), 14(64), 51–60. (In Persian)
Gaworski, M. (2021). Consumer determinants of purchasing decisions on the dairy products market. European Research Studies Journal, 24(3B), 981–992.
https://doi.org/10.35808/ersj/2551
Gaworski, M., Borowski, P. F., & Zajkowska, M. (2021). Attitudes of a group of young Polish consumers towards selected features of dairy products. Agronomy Research, 19(S2), 1023–1038.
https://doi.org/10.15159/AR.21.032
Kiambi, S., Onono, J. O., Kang’ethe, E., Aboge, G. O., Murungi, M. K., Muinde, P., et al. (2020). Investigation of the governance structure of the Nairobi dairy value chain and its influence on food safety. Preventive Veterinary Medicine, 179, 105009.
https://doi.org/10.1016/j.prevetmed.2020.105009
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
Kumar, A. A., & Babu, S. (2014). Factors influencing consumer buying behavior with special reference to dairy products in Pondicherry state. International Monthly Refereed Journal of Research in Management and Technology, 3(1), 65–73.
Maitiniyazi, S., & Canavari, M. (2020). Exploring Chinese consumers' attitudes toward traceable dairy products: A focus group study. Journal of Dairy Science, 103(12), 11257–11267.
https://doi.org/10.3168/jds.2020-18408
Mohammadi, M., Mohammadi, H., & Sheykhian, A. (2020). Factors affecting the level of consumption of local dairy products (Case study: urban households in Kermanshah). Agricultural Economics Research, 12(45), 131–146. (In Persian)
Moradi, M., Basami, A., Alambeigi, A., Zhoolideh, M., & Babazade Khamenh, S. (2024). Determinants of local dairy products purchasing behavior: The case of western Iranian consumers. Journal of International Food & Agribusiness Marketing, 1–19.
https://doi.org/10.1080/08974438.2024.2335620
Movahed, S. M. R., Zarei, G., Bashokouh, M., & Seifollahi, N. (2024). Identifying the consumers' tension-inducing behaviors using the meta-synthesis method. Consumer Behavior Studies Journal, 11(3), 21–53. (In Persian)
Mubarok, H., Kristiadi, A. A., & Nurwaty, E. (2024). Factors influence on customer purchase decisions through customer engagement. Valley International Journal Digital Library, 12(8), 7040–7049.
https://doi.org/10.18535/ijsrm/v12i08.em06
Ngo, H. Q., Nguyen, T. Q., Long, N. T., Tran, T. V., & Hoang, T. M. (2019). Factors affecting brand and student decision buying fresh milk: A case study in Ho Chi Minh City, Vietnam. Journal of Asian Finance, Economics and Business, 6(3), 247–258.
https://doi.org/10.13106/jafeb.2019.vol6.no3.247
Parasuraman, B., Singh, P., Nachimuthu, S., Arumugam, V., & Kumar, A. (2021). Consumers' choice and preferences of dairy-based products. The Indian Journal of Animal Sciences, 91(11), 998–1001.
https://doi.org/10.56093/ijans.v91i11.118159
Paskaš, S., Miočinović, J., Lopičić-Vasić, T., Mugoša, I., Pajić, M., & Becskei, Z. (2020). Consumer attitudes towards goat milk and goat milk products in Vojvodina. Mljekarstvo, 70(3), 171–183.
https://doi.org/10.15567/mljekarstvo.2020.0304
Šedík, P., Horská, E., Predanócyová, K., Grunert, K. G., Hudecová, M., & Nagyová, Ľ. (2023). Consumption trends and perspectives for milk and dairy products in Slovakia. Journal of International Food & Agribusiness Marketing, 1–23.
https://doi.org/10.1080/08974438.2023.2275560
Sharifi, F., Vahdatzad, M. A., Barghi, B., & Azadeh-Fard, N. (2022). Identifying and ranking risks using combined FMEA-TOPSIS method for new product development in the dairy industry and offering mitigation strategies: Case study of Ramak Company. International Journal of System Assurance Engineering and Management, 13(5), 2790–2807.
https://doi.org/10.1007/s13198-022-01672-8
Siahsarani Kojuri, M. A., & Balochi, H. (2024). A comparative study of the interests and reasons of consumers' tendency towards Iranian and foreign tea. Consumer Behavior Studies Journal, 11(2), 90–108. (In Persian)
Siqueira, K. B., de Pinho, M. C., Borges, C. A. V., & da Gama, M. A. S. (2020). Determinants of consumer behaviour when choosing between whole and skimmed UHT milk. Serbian Journal of Management, 15(1), 175–180.
https://doi.org/10.5937/sjm15-17051
Sultan, M. F. (2016). Effect of packaging elements on consumer buying behavior: Comparative study of Cadbury Dairy Milk and Cadbury Perk. International Journal of Scientific and Research Publications, 6(4), 243–250.
Táborecká-Petrovičová, J., Hudecová, M., Kurajdová, K., & Nagyová, Ľ. (2023). The role of country of origin in the milk purchase. Journal of Central European Agriculture, 24(3), 722–735.
https://doi.org/10.5513/JCEA01/24.3.3928
Yin, H., Fang, S. E., Mirosa, M., & Kearney, T. (2023). Dairy purchase behaviors: Increasing understanding of Chinese consumers using a consumer involvement segmentation approach. Journal of Dairy Science, 106(12), 8523–8537.
https://doi.org/10.3168/jds.2022-22843
Zahid, H., Ali, S., Danish, M., & Sulaiman, M. A. B. A. (2024). Factors affecting consumers’ intentions to purchase dairy products in Pakistan: A cognitive affective-attitude approach. Journal of International Food & Agribusiness Marketing, 36(3), 347–372.
https://doi.org/10.1080/08974438.2022.2125919
)