تبین تاثیر خونسردی برند بر شادی برند، وفاداری و تبلیغات شفاهی الکترونیکی: نقش ارزش برند‎های مستیژ (مطالعه موردی: کاربران گوشی‌های تلفن همراه سامسونگ)

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