Document Type : Original Article
Authors
1
Department of Management, Faculty of Humanities, Islamic Azad University, Semnan, Iran
2
Ph.D. Candidate in Business Management, Semnan Branch, Islamic Azad University, Semnan, Iran.
3
Associate Prof., Department of Industrial Management, Semnan Branch, Islamic Azad University, Semnan, Iran
10.22034/cbsj.2024.139388.2569
Abstract
One of the influencing factors on the way consumers buy is the time factor, which crystallizes in three forms: past-oriented, present-oriented, and future-oriented. As a result of macroeconomic factors such as inflation conditions and sanctions and people's expectation of more inflation in the future, the public trust of buyers towards government policies decreases, even though it is possible that in some cases, the capital view in purchasing replaces the consumption view In order to preserve the power of their money, people tend to think of buying now, converting money into tangible assets as soon as possible, and speeding up the purchase by bank borrowing or installment purchase. Considering the involvement of the country's economy with present bias purchases, the aim of the present study is to present a model of the variable effects of present bias on consumer purchasing behavior. For this purpose, evaluation and analysis of previous studies were done with the meta-synthesis method and finally, 40 reviewed articles were finalized. In the quantitative section, using the Shannon entropy method, the priority of the components of the identified themes has been determined
.In total, the variable effects of present bias on consumer buying behavior in 5 economic dimensions with 15 themes or 0.14 weight, cultural dimension with 4 themes and 0.10 weight, social dimension with 6 themes and 0.18 weight, personal dimension with 3 themes the weight of 0.40 and psychological dimension was identified with 10 themes and weight of 0.17.
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