ارائه مدل اثرات متغیراکنون گرایی بر رفتارخرید مصرف کننده با رویکرد فراترکیب

نوع مقاله : برگرفته از پایان نامه و رساله

نویسندگان

1 دانشجوی دکتری مدیریت بازرگانی، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران

2 گروه مدیریت، دانشکده علوم انسانی،دانشگاه آزاد اسلامی،سمنان ،ایران

3 دانشیار، گروه مدیریت صنعتی، واحد سمنان، دانشگاه آزاد اسلامی ، سمنان، ایران

10.22034/cbsj.2024.139388.2569

چکیده

یکی از عوامل تآثیر گذار بر نحوه خرید مصرف کنندگان عامل زمان است که در سه قالب گذشته گرا ، اکنون گرا وآینده گرا متبلور می گردد.در اثر فاکتورهای کلان اقتصادی همچون شرایط تورمی وتحریم وانتظار مردم از تورم بیشتر در آینده ، اعتماد عمومی خریداران نسبت به سیاست های دولت کاهش می یابد حتی امکان دارد در برخی موارد نگاه سرمایه ای در خرید جایگزین نگاه مصرفی گرددمردم برای حفظ قدرت پول خود با تفکر به خرید اکنون گرا تمایل پیدا می کنندهرچه زودتر پول را تبدیل به دارائی نمایندوبا استقراض بانکی ویا خرید قسطی خرید را تسریع می کنند .با توجه به درگیر بودن اقتصادکشور با خریدهای اکنون گرا هدف پژوهش حاضر ارائه مدلی از اثرات متغیر اکنون گرایی بر رفتار خرید مصرف کننده می باشد. برای این منظور با روش فرا ترکیب به ارزیابی و تحلیل مطالعات پیشین پرداخته شده ودر نهایت 40 مقاله مورد بازبینی نهایی شد . در بخش کمی برای محاسبه ازروش آنتروپی شانون و نرم افزار SPSS استفاده شده است . در مجموع ، اثرات متغیر اکنون گرایی بر رفتار خرید مصرف کننده در 5 بعد اقتصادی با 15 تم ویا وزن 14/0 ،بعد فرهنگی با 4 تم و وزن 10/0 ، بعد اجتماعی با 6 تم و وزن18/0 ،بعد شخصی با 3تم و وزن40/0 و بعد روانی با 10 تم و وزن 17/0 شناسایی شد.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Presenting a model of the variable effects of present bias on consumer buying behavior with a meta-Synthesis approach

نویسندگان [English]

  • Masoumeh Hasankhani 1
  • Seyed Abdolla heydariyeh 2
  • Farshad Faezi Razi 3
1 Ph.D. Candidate in Business Management, Semnan Branch, Islamic Azad University, Semnan, Iran.
2 Department of Management, Faculty of Humanities, Islamic Azad University, Semnan, Iran
3 Associate Prof., Department of Industrial Management, Semnan Branch, Islamic Azad University, Semnan, Iran
چکیده [English]

One of the influencing factors on the way consumers buy is the time factor, which crystallizes in three forms: past-oriented, present-oriented, and future-oriented. As a result of macroeconomic factors such as inflation conditions and sanctions and people's expectation of more inflation in the future, the public trust of buyers towards government policies decreases, even though it is possible that in some cases, the capital view in purchasing replaces the consumption view In order to preserve the power of their money, people tend to think of buying now, converting money into tangible assets as soon as possible, and speeding up the purchase by bank borrowing or installment purchase. Considering the involvement of the country's economy with present bias purchases, the aim of the present study is to present a model of the variable effects of present bias on consumer purchasing behavior. For this purpose, evaluation and analysis of previous studies were done with the meta-synthesis method and finally, 40 reviewed articles were finalized. In the quantitative section, using the Shannon entropy method, the priority of the components of the identified themes has been determined
.In total, the variable effects of present bias on consumer buying behavior in 5 economic dimensions with 15 themes or 0.14 weight, cultural dimension with 4 themes and 0.10 weight, social dimension with 6 themes and 0.18 weight, personal dimension with 3 themes the weight of 0.40 and psychological dimension was identified with 10 themes and weight of 0.17.

کلیدواژه‌ها [English]

  • consumer buying behavior
  • present bias variable
  • Continued inflation
  • meta-synthesis method
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