Consumer reasoning cognition in adopting IoT healthcare purposes: Behavioral Reasoning Theory (BRT)

Document Type : Original Article

Authors

1 Management department of Alborz campus Tehran university

2 Sheffield University Management School

10.22034/cbsj.2023.138677.2492

Abstract

Purpose:
This paper examines consumer adoption of the Internet of Things (IoT) in healthcare drawing on the novel approach of the behavioral reasoning theory (BRT). It aims to understand the relative influence of "reasons for" and "reasons against" the adoption of IoT-based devices and services, and focuses on the cognitive reasoning beyond consumers' adoption of IoT. The reasons are conceptualized and explain how users decide to accept or reject IoT in healthcare.

Methodology:
An inductive method and qualitative research with an exploratory approach configure this research design, including in-depth interviews with 16 general participants and 7 IoT experts and also a systematic review of 40 articles related to IoT adoption in healthcare from 2013 up to 2022 that were the sources of data collection. The systematic review led to increasing reliability of the interview results. The data were analyzed by theme analysis as described by Brown and Clark, (2006), which led to the theory development process.

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Main Subjects

Consumer Behavior Studies Journal
Volume 12, Issue 2
September 2025

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