نوع مقاله : برگرفته از پایان نامه و رساله
نویسندگان
1 مدیر عامل شرکت دیجی کاشی یزد
2 استاد یار دانشکده مهندسی پیشرفت دانشگاه علم و صنعت ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The effect of various factors on the role of the customer in the innovation and development of the company's new product is strongly influenced by the background conditions. Considering the economic and strategic importance of the tile and ceramic industry, this article has tried to model the factors affecting the role of the customer in the innovation and development of the products of this sector. For this purpose, a survey was conducted with the participation of the managers of 160 new product development projects in 18 companies active in this field as a statistical sample, and then the obtained data were modeled based on the framework of structural equations and using the partial least squares (PLS) method. have became. According to the findings, although both internal and external factors have a significant effect on playing the role of the customer in the innovation and development of the company's product; The influence of external factors is more. Also, among the external factors, the market consequences including competitive performance and competitive superiority, and among the internal factors, operational consequences including technical quality and speed of innovation have the greatest impact on playing the role of the customer in the development of new products and the innovation performance of the company. Since external factors are mostly outside the control of companies and their managers and are more affected by government policies, the high influence of this group of factors confirms the important role of policymakers in this field;
کلیدواژهها [English]
)