Aaker, D. (1996). Building Strong Brands, Free Press, New York, NY.
Aaker, D. A., Joachimsthaler, E. (2000). The brand relationship spectrum. California Management Review, 42 (4), 8-23.
Alizadeh,A.,Saghebi,S,.Habibisenobari,T,.Mohammadzaheri,M,. (2018).Effect of adoption and satisfaction on WOM in internet banking in iran. Journal of Internet Banking and Commerce.23 (3).41-60.
Barber, B. (1983). Logic and Limit of Trust, Rutgers University Press, New Brunswick, NJ.
Bart, Y., Shankar, V., Sultan, F., Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of marketing, 69 (4), 133-152.
Bart, Y., Shankar, V., Sultan, F., Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of marketing, 69 (4), 133-152.
Beldad, A., et al. (2010). "How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust." Computers in Human Behavior 26 (5): 857-869.
Chakraborty, U., Bhat, S. (2018). The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior. Journal of Promotion Management, 24 (1), 57-82.
Chau, P. Y., Hu, P. J. H., Lee, B. L., Au, A. K. (2007). Examining customers’ trust in online vendors and their dropout decisions: an empirical study. Electronic Commerce Research and Applications, 6 (2), 171-182.
Choate, T. (2000). Make sure you convert web browsers into buyers. iMarketing News, 2 (10), 10-13.
Christine Roy, M., Dewit, O., Aubert, B. A. (2001). The impact of interface usability on trust in web retailers. Internet research, 11 (5), 388-398.
Christodoulides, G., De Chernatony, L., Furrer, O., Shiu, E., Abimbola, T. (2006). Conceptualising and measuring the equity of online brands. Journal of Marketing Management, 22 (7-8), 799-825.
Dabholkar, P. A. (1996). Consumer evaluations of new technology-based self-service options: an investigation of alternative models of service quality. International Journal of research in Marketing, 13 (1), 29-51.
Darvishi, A., Darvishi, B. (2014). The Study of Brand Awareness Effect, Brand Image and Brand Perceived Quality on Brand Special Value in Iran Banking Industry. Journal of Development in monetary and banking management.2 (2).1-22. (in Persian)
Davis, S. M., Dunn, M. (2002). Building the brand-driven business: Operationalize your brand to drive profitable growth. San Francisco, CA.
Dayal, S., Landesberg, H., Zeisser, M. (2000). Building digital brands. The McKinsey Quarterly, 42.
Delgado-Ballester, E., Hernández-Espallardo, M. (2008). Building online brands through brand alliances in internet. European Journal of Marketing, 42 (9/10), 954-976.
Gommans, M., Krishnan, K. S., Scheffold, K. B. (2001). From brand loyalty to e-loyalty: A conceptual framework. Journal of Economic and Social research, 3 (1), 43-58.
Gilani nia, S., Mousavian, S. (2010). Effect of brand loyalty on brand equity of the bank from the viewpoint of electronic card customers.Journal Management System.5 (14).103-119. [Persian]
Guitart, I. A., Gonzalez, J., Stremersch, S. (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity. International Journal of Research in Marketing.
Heeter, C. (2000). Interactivity in the context of designed experiences. Journal of Interactive Advertising, 1 (1), 3-14.
Hulland, J. (1999). Use of partial least square (PLS) in strategic management research: a review of four recent studies. Strategic Management, 20: 195–204.
Jarvenpaa, S. L., Staples, D. S. (2000). The use of collaborative electronic media for information sharing: an exploratory study of determinants. The Journal of Strategic Information Systems, 9 (2), 129-154.
Johnson, F., Wardle, J., Griffith, I. (2002). Original Communications-The Adolescent Food Habits Checklist: Reliability and validity of a measure of healthy eating behaviour in adolescents. European journal of clinical nutrition, 56 (7), 644-649.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. the Journal of Marketing, 1-22.
Keller, K. L. (2003). Building, measuring, and managing brand equity. International Edition, Peatson Edition.
Kim, J. H., Hyun, Y. J. (2011). A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Industrial Marketing Management, 40 (3), 424-438.
Lassar, W., Mittal, B., Sharma, A. (1995). Measuring customer-based brand equity. Journal of consumer marketing, 12 (4), 11-19.
Lee, H. L., Whang, S. (2001). Winning the last mile of e-commerce. MIT Sloan Management Review, 42 (4), 54-62.
Li, D., Browne, G. J., Wetherbe, J. C. (2006). Why do internet users stick with a specific web site? A relationship perspective. International Journal of Electronic Commerce, 10 (4), 105-141.
Liljander, V., Polsa, P. van Riel, A. (2009). Modeling consumer responses to an apparel store brand: Store image as a risk reducer. Journal of Retailing and Consumer Services, 16: 281–290.
Liu, X., et al. (2008). "An empirical study of online shopping customer satisfaction in China: a holistic perspective." International Journal of Retail & Distribution Management 36 (11): 919-940.
Maltz, A., Rabinovich, E., Sinha, R. (2005). Order management for profit on the Internet. Business Horizons, 48 (2), 113-123.
Manian, a., et al. (2009). "Survey Relationship between IT-business Alignment and Business Performance: Using Structural Equation Model." Journal of Information Technology Management. 2 (3).89-106. [Persian]
Mohammadian, M., et al. (2012). "Prioritizing Factors Affecting Internet Companies' Brand Equity (Allame Tabatabayi University's Students' Viewpoints)." Journal of Information Technology Management. 4 (12): 187-212. [Persian]
Na, W., Marshall, R. (2005). Brand power revisited: measuring brand equity in cyber-space. Journal of product & brand management, 14 (1), 49-56.
Naami, A., mazhari, A. (2014). The emphasis on the relationship between internal recapture and bank deposit resources for generating productive financial resources and activating human capital in line with the general policies of resistance economy. Scientific Journal Management System. 2 (7): 65-87. [Persian]
Netemeyer, R. G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., Wirth, F. (2004). Developing and validating measures of facets of customer-based brand equity. Journal of Business Research, 57 (2), 209-224.
Rana, A., et al. (2015). "A classificatory scheme for antecedents of the sources of “online brand equity”." Journal of Research in Interactive Marketing. 9 (4): 262-298.
Ranganathan, C., Grandon, E. (2002). An exploratory examination of factors affecting online sales. The Journal of Computer Information Systems, 42 (3), 87.
Rios, R. E., Riquelme, H. E. (2008). Brand equity for online companies. Marketing Intelligence & Planning, 26 (7), 719-742.
Rios, R. E., Riquelme. H. E. (2010). "Sources of brand equity for online companies." Journal of Research in Interactive Marketing 4 (3): 214-240.
Rostami,M., Ghobadi, S. (2017). The Impact of Online Interests on Brand equity in Internet Banking. Second International Conference on Accounting, Economics and Financial Management, Shahrekord, Payam Noor University of Shahrekord. [Persian]
Sánchez-Casado, N., Confente, I., Tomaseti-Solano, E., Brunetti, F. (2018). THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS. Journal of Marketing Theory and Practice, 26 (3), 289-308.
Sasmita, J., Mohd Suki, N. (2015). "Young consumers’ insights on brand equity." International Journal of Retail & Distribution Management. 43 (3): 276-292.
Simmons, G., et al. (2010). "Managing i‐branding to create brand equity." European Journal of Marketing 44 (9/10): 1260-1285.
Tarn, J. M., Razi, M. A., Wen, H. J., Perez Jr, A. A. (2003). E-fulfillment: the strategy and operational requirements. Logistics Information Management, 16 (5), 350-362.
Wang, P. Z., Menictas, C., Louviere, J. J. (2007). Comparing structural equation models with discrete choice experiments for modelling brand equity and predicting brand choices. Australasian Marketing Journal (AMJ), 15 (2), 12-25.
Wen Wu. S. (2010). Linking Bayesian networks and PLS path modeling
www.webgozar.com
Yoo, B., Donthu, N., Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the academy of marketing science, 28 (2), 195-211.
Zahedi, S. (2011). "A Comparative Study of the Five Large Universities' Websites in Iran." Journal of Information Technology Management. 3 (6).21-44. [Persian]
Zamani Moghadam, A. and S. Jafari far (2014). "The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)." Jounal of Marketing Management 9 (25): 51-66. [Persian]
Zeithaml, V. A. (2000). Service quality, profitability, and the economic worth of customers: what we know and what we need to learn. Journal of the academy of marketing science, 28 (1), 67-85.
)