The Effect of family Role and peer communication about consumption on Compulsive Buying

Document Type : Quantitative Research Paper

Authors

1 Faculty Member of Yazd university

2 Yazd/ Yazd University

10.34785/J018.2022.010

Abstract

Compulsive buying is called the dark side of consumer behaviour because it results in long-term consequences such as debt, depression and family debates. Studies have shown that the compulsive buying related to family environment, family communication patterns and peer communication about consumption. This study aims to investigate the effect of family role and peer communication about consumption on compulsive buying. The required data collected through questionnaires. The unlimited statistical population of this study included the young customers at modern Yazd malls, and the sample was determined 113 using Cochran’s formula. using the experts opinion was confirmed content validity of the questionnaire, with PLS method was confirmed convergent and divergent validity and by calculating of Cronbach's alpha and composite reliability was confirmed reliability of the questionnaire .The collected data was analyzed using the structural equation modeling approach based on Partial Least Squares using PLS software. This study is applicable and regarded as a correlation study. The results indicated that disruptive family events has significant and positive effect on the stress caused by family environment and peer communication about consumption, parents’ academic level does not have significant effect on the socio-oriented family communications, stress caused by family environment and socio-oriented family communications has significant and positive effect on the compulsive buying. Peer communication about consumption does not have significant effect on the compulsive buying.

Keywords

References

 
 
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Consumer Behavior Studies Journal
Volume 9, Issue 4 - Serial Number 1
February 2023
Pages 90-109

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