Consumer Behavior Studies Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Mapping Consumers' Mental Model of Iranian products

Volume 6, Issue 1, August 2019, Pages 171-191

10.34785/J018.2019.890

Kobra Bakhshizadeh Borj; Naser Davarzani

Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators

Volume 7, Issue 2, October 2020, Pages 172-198

10.34785/J018.2020.591

Hamid Abrishami; Hassan Sobhani; Vahid Majed; Akram Aghaloy Aghmiyoni

Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach

Volume 8, Issue 3, November 2021, Pages 172-198

10.34785/J018.2021.734

Faezeh Abbasi; Vahid Nasehifar; Tohfeh Ghobadi lamoki; Mostafa Rezaie rad

The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention

Volume 9, Issue 4, February 2023, Pages 173-191

10.34785/J018.2022.014

fariborz rahimnia; negar ghanaat; Azar Kafashpoor

Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques

Volume 6, Issue 2, January 2019, Pages 174-198

10.34785/J018.2019.329

Hamed Arab Ahmadi; Seyed Abdullah Heydarieh; Younos Vakil Alroaia

Designing a model to improve the attitude of customers to organic food products in Iran

Volume 8, Issue 2, July 2021, Pages 176-199

10.34785/J018.2021.828

Hadi Khaerolahi; Samad Aali; hoshankh Taghizadeh

Iranian main ethnicity attitudes towards domestic and foreign products based on the dimensions of Consumer Ethnocentrism and perceived economic conditions

Volume 9, Issue 2, June 2022, Pages 180-197

10.34785/j018.2022.917

khabat nesaei; Esmaeil Shahtahmasbi

Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries)

Volume 9, Issue 1, April 2022, Pages 182-206

10.34785/J018.2022.685

Masoud Latifian; Mohammad Ali Keramati; Reza Tavakkoli-Moghaddam

Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis

Volume 8, Issue 4, January 2022, Pages 191-214

10.34785/J018.2022.760

Seyed Habib Moosavi Rashedi; Vahid Makkizadeh; Esmail Hassanpour

Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange

Volume 10, Issue 4, February 2024, Pages 206-219

10.22034/cbsj.2023.62916

yousef Hosseini; Babak Jamshidinavid; Farshid Kheirollahi; Morad Rasooliazad

Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers

Volume 10, Issue 1, April 2023, Pages 214-239

10.34785/J018.2023.001

Amir Reza Adineh Far; Edris Mahmoodi; Ali Mehrabi

The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores)

Volume 7, Issue 1, June 2020, Pages 183-201

10.34785/J018.2020.302

Esfandyar Mohammadi; Mohammad reza Rokhide; Ahmad Khamshaya; Freydon Fadaei

Segmentation of Target Customers Based on Factors Affecting Customer Engagment

Volume 9, Issue 4, February 2023, Pages 192-216

10.34785/J018.2022.021

Majid Araghi; Naser Fegh-hi Farahmand; Reza Rostamzadeh; Samad Aali; Hossein Gharehbighlo

Branding to create consumer value in the Iranian banking system

Volume 6, Issue 1, August 2019, Pages 193-211

10.34785/J018.2019.823

Hassan Abbaszadeh; Akbar Alamtabriz; Mansoor Irandoost; Adel Salavati

Investigating the Factors Affecting Consumer Purchasing Behavior through the Mediating Role of Client's Intention Based on the Theory of Planned Behavior

Volume 6, Issue 2, January 2019, Pages 199-218

10.34785/J018.2019.927

Hamidreza Almasitabar; Farshid Namamian

The role of Integrated Marketing Communications in Brand Engagement and Consumer Behavior

Volume 7, Issue 2, October 2020, Pages 199-215

10.34785/J018.2020.344

Mahmod Miraki; Mozafar Yektayar; Narges Esmailie

Social media marketing and consumer buying intentions; mediation of brand Image and awareness

Volume 8, Issue 3, November 2021, Pages 199-220

10.34785/J018.2021.772

Naser Seifollahi; Nader Eskandari

Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance)

Volume 8, Issue 2, July 2021, Pages 200-215

10.34785/J018.2021.308

Pari Ahadi; Fatemeh Saberian

The effect of buying motivations on customer stickiness with the mediating role of customer attachment and perceived value in cyberspace

Volume 9, Issue 1, April 2022, Pages 207-229

10.34785/J018.2022.290

Maryam Akhavan Kharazian; amir hossein shadbahr

Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran

Volume 8, Issue 4, January 2022, Pages 215-232

10.34785/J018.2022.115

Mohammad Khorasani; Hassanali aghajani; Abdolhamid Safaei Ghadikolaei; Hamidreza Fallah Lajimi

Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks

Volume 7, Issue 1, June 2020, Pages 202-216

10.34785/J018.2020.380

Reza Jamei; Niloufar Mohammadi Kelareh

Graphic warning and Smoking cessation; mediating role of fear aversion and perception of health threats

Volume 6, Issue 1, August 2019, Pages 213-228

10.34785/J018.2019.797

mehdi khademi; fatemeh safavi

The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad)

Volume 7, Issue 2, October 2020, Pages 216-234

10.34785/J018.2020.745

Seyed Morteza Ghayour Baghbani; Morteza Rojuie; Aref Khoshandam; Ali Pourang

An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County)

Volume 6, Issue 2, January 2019, Pages 219-247

10.34785/J018.2019.300

Elahe Dalir; Maryam Ghasemi

Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz (

Volume 8, Issue 4, January 2022, Pages 233-250

10.34785/J018.2022.520

seyed fathollah Amiri Aghdaie; Leila Torki; Moein Naderi

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 3 (2017)

Volume 2 (2015)

Volume 1 (2014)