Volume & Issue: Articles in Press

Original Article

The effect of social networks on online brand relationships: The moderating role of online brand experience

Articles in Press, Accepted Manuscript, Available Online from 24 June 2022

AMIN MOHAMMADI; Hossein Vazifedoost; Karim Hamdi; farhad hosseinzadeh lotf


Quantitative Research Paper

The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks

Articles in Press, Accepted Manuscript, Available Online from 24 June 2022

Nima Barmar; Mohammad Rahim Esfidani; Tahmoureth Hassangholipour Yasouri


The Effect of A Fit Between Regulatory Focus and Advertisement Message on Consumer’s Perception of Waiting Time: A Lab Experiment

Articles in Press, Accepted Manuscript, Available Online from 24 June 2022

Rosa Hendijani; Monir Rezaee


The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods

Articles in Press, Accepted Manuscript, Available Online from 24 June 2022

ali asgar; sirous ahmadi; Azadeh sayed alinezhad


Qualitative Research Paper

Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry)

Articles in Press, Accepted Manuscript, Available Online from 24 June 2022

Mina Ghaseminezhad; Shahnaz Nayebzadeh; Seyyedhasan Hataminasab


Quantitative Research Paper

The Relationship between gamification, brand engagement and brand value from the perspective of customers

Articles in Press, Accepted Manuscript, Available Online from 24 June 2022

Kobra Bakhshizadeh Borj; Bahareh Hoshyar Moghadam; Roghayeh Salehian fard